{"id":8632,"date":"2016-05-09T17:32:33","date_gmt":"2016-05-09T17:32:33","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2016\/05\/09\/els-reptes-del-sector-davant-el-mercat-actual-de-producte-ecologic\/"},"modified":"2018-02-02T12:19:38","modified_gmt":"2018-02-02T10:19:38","slug":"els-reptes-del-sector-davant-el-mercat-actual-de-producte-ecologic","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2016\/05\/09\/els-reptes-del-sector-davant-el-mercat-actual-de-producte-ecologic\/","title":{"rendered":"Els reptes del sector davant el mercat actual de producte ecol\u00f2gic"},"content":{"rendered":"

<\/a>Al llarg de la seva hist\u00f2ria, el sector agroalimentari ecol\u00f2gic espanyol ha estat eminentment agr\u00edcola, amb produccions molt destacades en oli, vi, fruites i verdures, hortalisses i fruits secs<\/strong>; i orientat a l’exportaci\u00f3 tenint en compte l’esc\u00e0s desenvolupament d’un mercat interior, caracteritzat per una demanda llastada pel baix desenvolupament de la ind\u00fastria elaboradora, la disponibilitat de producte, el seu preu i el desconeixement per part del consumidor.<\/p>\n

Tant la superf\u00edcie dedicada a la producci\u00f3 com el seu volum han crescut any rere any, especialment en l’\u00faltim decenni.<\/p>\n

<\/p>\n

Font: Elaboraci\u00f3 pr\u00f2pia a partir de dades MAGRAMA: Estad\u00edstiques d’agricultura ecol\u00f2gica. Fes clic<\/a><\/span><\/strong> per ampliar.<\/span><\/p>\n

Les dades m\u00e9s recents publicades pel MAGRAMA aquest any apunten a una estabilitzaci\u00f3 o lleuger creixement de la superf\u00edcie, la producci\u00f3 i la transformaci\u00f3, \u00e9s a dir, de la capacitat del sector per proveir el mercat de producte ecol\u00f2gic.<\/p>\n

Aquest fet contrasta amb la tend\u00e8ncia observada, pendent de confirmaci\u00f3 oficial, d’un significatiu augment de les exportacions i del mercat interior<\/strong>; aix\u00ed com un augment de les importacions a causa de la demanda de certs productes elaborats -dels que som deficitaris- i de la creixent incorporaci\u00f3 de fabricants i distribu\u00efdors convencionals.<\/p><\/blockquote>\n

La comercialitzaci\u00f3 del producte ecol\u00f2gic arrossega assumptes pendents que cal emprendre per a consolidar el seu creixement com s\u00f3n la manca d’organitzaci\u00f3 i vertebraci\u00f3, la millora de les estrat\u00e8gies de m\u00e0rqueting i gesti\u00f3 comercial i la millora de la comunicaci\u00f3 e imatge del sector davant consumidors, administracions, organitzacions i altres sectors de l’agroalimentaci\u00f3.<\/p>\n

Aquest conjunt de circumst\u00e0ncies, pot generar desequilibris entre l’oferta i la demanda que podrien afectar la consolidaci\u00f3 i el futur a mig termini d’un sector ecol\u00f2gic nacional que, despr\u00e9s de molts esfor\u00e7os durant diversos anys, ha arribat a ser un dels principals a nivell europeu.<\/p>\n

Tasques pendents que s’han anat deixant de banda per la necessitat de cr\u00e9ixer s\u00f3n: organitzaci\u00f3 sectorial, adequaci\u00f3 d’oferta a demanda, desenvolupament equilibrat del teixit industrial i les xarxes log\u00edstiques, diversificaci\u00f3 dels canals de venda i millora de la seva gesti\u00f3 comercial i de m\u00e0rqueting , enfortiment i millora de la comunicaci\u00f3 e imatge del sector.<\/strong><\/p><\/blockquote>\n

L’evoluci\u00f3 del mercat ja no permet m\u00e9s demores. El sector s’ha esfor\u00e7at per cr\u00e9ixer i ho ha fet, ara s’ha d’esfor\u00e7ar per madurar. Els vents s\u00f3n favorables i hi ha molt a guanyar si es fa r\u00e0pid i b\u00e9.<\/p>\n

Autor: <\/strong>Pedro L\u00f3pez Salcedo. www.provotec.es<\/a> consultoria avan\u00e7ada per al sector agroalimentari. Publicat al Bio Eco Actual Maig 2016<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Al llarg de la seva història, el sector agroalimentari ecològic espanyol ha estat eminentment agrícola, amb produccions molt destacades en oli, vi, fruites i verdures, hortalisses i fruits secs; i orientat a l’exportació tenint en compte l’escàs desenvolupament d’un mercat interior, caracteritzat per una demanda llastada pel baix desenvolupament de la indústria elaboradora, la disponibilitat […]<\/p>\n","protected":false},"author":419,"featured_media":8629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-8632","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nEls reptes del sector davant el mercat actual de producte ecol\u00f2gic - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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