{"id":8761,"date":"2016-05-23T20:41:58","date_gmt":"2016-05-23T20:41:58","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2016\/05\/23\/vsf-justicia-alimentaria-global-denuncia-a-el-pozo-per-publicitat-i-etiquetatge-enganyosos\/"},"modified":"2017-03-30T10:00:31","modified_gmt":"2017-03-30T10:00:31","slug":"vsf-justicia-alimentaria-global-denuncia-a-el-pozo-per-publicitat-i-etiquetatge-enganyosos","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2016\/05\/23\/vsf-justicia-alimentaria-global-denuncia-a-el-pozo-per-publicitat-i-etiquetatge-enganyosos\/","title":{"rendered":"VSF Just\u00edcia Aliment\u00e0ria Global den\u00fancia a El Pozo per publicitat i etiquetatge enganyosos"},"content":{"rendered":"

VSF Justicia Alimentaria Global 24\/05\/2016<\/a><\/strong><\/em>
<\/strong>VSF Just\u00edcia Aliment\u00e0ria Global den\u00fancia a El Pozo per publicitat i etiquetatge enganyosos.<\/strong><\/p>\n

L’organitzaci\u00f3 VSF Just\u00edcia Aliment\u00e0ria Global ha presentat aquest mat\u00ed una den\u00fancia<\/a><\/strong><\/span> contra l’empresa El Pozo, per publicitat i etiquetatge enganyosos, a l’Associaci\u00f3 per a l’Autoregulaci\u00f3 de la Comunicaci\u00f3 Comercial (Autocontrol).<\/p>\n

<\/p>\n

Alhora, ha comunicat aquesta den\u00fancia al Servei de Defensa del Consumidor i al Servei d’Artesania de la Direcci\u00f3 General de Comer\u00e7 i Protecci\u00f3 del Consumidor de la Comunitat Aut\u00f2noma de la Regi\u00f3 de M\u00farcia, on l’empresa t\u00e9 la seva seu.<\/p>\n

Segons l’opini\u00f3 de l’organitzaci\u00f3, aquesta empresa utilitza de manera fraudulenta i il\u00b7l\u00edcita el terme artes\u00e0. Concretament, es tracta dels productes de xarcuteria All Naturalde la coneguda marca, etiquetats i publicitats com a artesans i detallats en la den\u00fancia, als quals se’ls atribueixen propietats espec\u00edfiques i diferenciades sense que aquestes peculiaritats siguin certes. Aquests atributs associats als aliments artesans poden generar confusi\u00f3 al consumidor i fins i tot poden modificar les seves compres.<\/p>\n

La publicitat enganyosa establerta per llei<\/strong><\/p>\n

Segons VSF Just\u00edcia Aliment\u00e0ria Global, l’etiquetatge i la publicitat d’aquesta gamma de productes contrav\u00e9 la Llei general de publicitat 34\/1988, de 11 de novembre<\/em>, que estableix que \u00ab\u00e9s enganyosa la publicitat que de qualsevol manera, inclosa la seva presentaci\u00f3, indueix o pot induir a errors als seus destinataris<\/strong>, podent afectar al seu comportament econ\u00f2mic, o perjudicar o ser capa\u00e7 de perjudicar un competidor \u00bb.<\/p>\n

Tamb\u00e9 considera que s’incompleix la Directiva 2006\/114 \/ CE del Parlament Europeu i del Consell, de 12 de desembre de 2006<\/em>, que disposa que aquest tipus de publicitat confon al destinatari i, a causa del seu car\u00e0cter engany\u00f3s, pot afectar el comportament econ\u00f2mic de aquest i fins i tot perjudicar la compet\u00e8ncia. En definitiva, la publicitat enganyosa cont\u00e9 afirmacions o omissions expl\u00edcites o impl\u00edcites que poden induir a l’error al consumidor i influir en que aquest realitzi una compra o una altra.<\/p>\n

Qu\u00e8 s’ent\u00e9n per artes\u00e0?<\/strong><\/p>\n

Els aliments denunciats de la marca El Pozo s\u00f3n productes industrialitzats que no poden publicitar-se ni presentar-se com artesans perqu\u00e8, segons l’organitzaci\u00f3, incompleixen la Llei 1\/2014, de 13 de mar\u00e7<\/em>, d’Artesania de la Regi\u00f3 de M\u00farcia, en la qual s’indica que les caracter\u00edstiques del producte han de ser espec\u00edfiques i han d’estar clarament distingides de les d’altres productes similars de la mateixa categoria.<\/p>\n

A m\u00e9s, durant el proc\u00e9s d’elaboraci\u00f3, la intervenci\u00f3 personal constitueix un factor predominant i s’ha de basar en la utilitzaci\u00f3 de t\u00e8cniques manuals. Aix\u00ed mateix, el resultat final ha de permetre la creaci\u00f3 d’un aliment individualitzat que no s’acomodi a la producci\u00f3 industrial mecanitzada o en grans s\u00e8ries.<\/p>\n

Segons el parer de VSF Just\u00edcia Aliment\u00e0ria Global, cap dels productes d’El Pozo etiquetats i publicitats com a artesans compleix amb aquests requisits.<\/p><\/blockquote>\n

De fet, gaireb\u00e9 no hi ha difer\u00e8ncies entre la composici\u00f3 del producte El Pou Pernil cuit Artes\u00e0 i l’El Pozo Pernil cuit (no artes\u00e0); l’\u00fanica cosa que els distingeix \u00e9s l’abs\u00e8ncia de l’E-451 (trifosfatos, additiu sint\u00e8tic usat com estabilitzant i corrector de l’acidesa) en els ingredients del producte \u00abartes\u00e0\u00bb.<\/p>\n

\n
\n

Comparativa productes EL POZO<\/strong><\/p>\n

Ingredients Pernil cuit Artes\u00e0 El Pozo (talls)<\/span><\/p>\n

Pernil de porc amb pell (80%), aigua, sal, lactosa, dextrosa de blat de moro, sucre, aromes, estabilitzants: E-407, potenciador del sabor: E-621, antioxidants: E-316 i E-331, conservador: E-250. Cont\u00e9 llet. Cont\u00e9 traces de soja.<\/p>\n

Ingredients Pernil cuit El Pozo (talls)<\/span><\/p>\n

Pernil de porc (85%), aigua, sal, sucre, lactosa, dextrosa de blat de moro, esp\u00e8cies, aromes, estabilitzants: E-451 i E-407, potenciador del sabor: E-621, antioxidants: E-316 i E- 331, conservador: e-250, cont\u00e9 llet i derivats, cont\u00e9 traces de soja.<\/p>\n

\n<\/div>\n

Mentira Podrida, la campanya<\/strong><\/p>\n

La present den\u00fancia s’emmarca dins de la campanya Mentida Podrida, que analitza els reclams publicitaris de la ind\u00fastria aliment\u00e0ria per denunciar les males pr\u00e0ctiques en el moment d’anunciar els seus productes.<\/p>\n

La campanya pret\u00e9n aconseguir una normativa estricta sobre publicitat aliment\u00e0ria i posar de manifest la urg\u00e8ncia d’establir controls reals i efectius per assegurar que la publicitat d’aliments i begudes sigui transparent, clara i real. Segons Javier Guzm\u00e1n, director de VSF Just\u00edcia Aliment\u00e0ria Global, \u00abs’hauria de posar especial \u00e8mfasi en disposar i aplicar aquesta regulaci\u00f3 quan parlem de publicitat aliment\u00e0ria dirigida a la inf\u00e0ncia, ja que es tracta d’un grup delicadament vulnerable a aquest tipus de missatges i la majoria de publicitat que s’anuncia en horari infantil \u00e9s publicitat de productes insans\u00bb<\/em>.<\/p>\n

Den\u00fancia presentada AQU\u00cd<\/a><\/strong><\/span>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

VSF Justicia Alimentaria Global 24\/05\/2016VSF Justícia Alimentària Global denúncia a El Pozo per publicitat i etiquetatge enganyosos. L’organització VSF Justícia Alimentària Global ha presentat aquest matí una denúncia contra l’empresa El Pozo, per publicitat i etiquetatge enganyosos, a l’Associació per a l’Autoregulació de la Comunicació Comercial (Autocontrol).<\/p>\n","protected":false},"author":419,"featured_media":8759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-8761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nVSF Just\u00edcia Aliment\u00e0ria Global den\u00fancia a El Pozo per publicitat i etiquetatge enganyosos - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2016\/05\/23\/vsf-justicia-alimentaria-global-denuncia-a-el-pozo-por-publicidad-y-etiquetado-enganosos\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VSF Just\u00edcia Aliment\u00e0ria Global den\u00fancia a El Pozo per publicitat i etiquetatge enganyosos\" \/>\n<meta property=\"og:description\" content=\"VSF Justicia Alimentaria Global 24\/05\/2016VSF Justícia Alimentària Global denúncia a El Pozo per publicitat i etiquetatge enganyosos. 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