{"id":9463,"date":"2016-09-05T14:08:21","date_gmt":"2016-09-05T14:08:21","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2016\/09\/05\/greenpeace-identifica-quines-son-les-empreses-que-mes-microesferes-de-plastic-utilitzen-en-els-seus-productes-cosmetics\/"},"modified":"2017-03-30T09:00:13","modified_gmt":"2017-03-30T09:00:13","slug":"greenpeace-identifica-quines-son-les-empreses-que-mes-microesferes-de-plastic-utilitzen-en-els-seus-productes-cosmetics","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2016\/09\/05\/greenpeace-identifica-quines-son-les-empreses-que-mes-microesferes-de-plastic-utilitzen-en-els-seus-productes-cosmetics\/","title":{"rendered":"Greenpeace identifica quines s\u00f3n les empreses que m\u00e9s microesferes de pl\u00e0stic utilitzen en els seus productes cosm\u00e8tics"},"content":{"rendered":"

Greenpeace 05\/09\/2016<\/a><\/strong>
<\/em>Greenpeace identifica quines s\u00f3n les empreses que m\u00e9s microesferes de pl\u00e0stic utilitzen en els seus productes cosm\u00e8tics.<\/strong><\/p>\n

Greenpeace ha publicat un r\u00e0nquing de les 30 empreses m\u00e9s importants de productes per a la cura personal (1) segons la seva pol\u00edtica d’utilitzaci\u00f3 de microesferes i de les mitjanes que estan prenent per a la seva desaparici\u00f3. L’informe, elaborat per Greenpeace \u00c0sia, mostra que grans marques com Revlon, Procter & Gamble i Unilever estan fallant en l’eliminaci\u00f3 dels micropl\u00e1sticos dels seus cosm\u00e8tics.<\/p>\n

<\/p>\n

Greenpeace denuncia la falta de mesures per part d’aquestes empreses, ja que moltes estan ignorant la problem\u00e0tica i altres prenent accions limitades.<\/p>\n

Les microesferes s\u00f3n petites peces de pl\u00e0stic emprades en una varietat de productes per a la llar, incloent cosm\u00e8tics o detergents, per afegir funci\u00f3 exfoliant o per donar color i textura. Poden estar fabricades en diferents tipus de pl\u00e0stic com polietil\u00e8 (PE), polipropil\u00e8 (PP) o poliestir\u00e8 (PET). La seva grand\u00e0ria tan redu\u00efda (inferiors a 5mm) fa que no quedin atrapades pels filtres de les depuradores i arriben directament al mar.<\/p>\n\n\n\n
{videobox}OCxQZbrKxEU{\/videobox}<\/td>\n    <\/td>\n\n

Greenpeace
Saps qu\u00e8 s\u00f3n els micropl\u00e0stics?
<\/strong><\/p>\n

Els micropl\u00e0stics s\u00f3n presents en multitud de productes d’higiene. Les seves conseq\u00fc\u00e8ncies per al medi ambient s\u00f3n desastroses.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

S’estima que 8 milions de tones de pl\u00e0stic entren a l’oce\u00e0 cada any.<\/strong> Entre 2002 i 2013, la producci\u00f3 anual de pl\u00e0stic a nivell mundial va augmentar gaireb\u00e9 un 50%, passant de 204 milions a 299 milions d’tones. Gran part del volum de pl\u00e0stics en els oceans est\u00e0 format per micropl\u00e1sticos: peces de pl\u00e0stic inferiors a 5 mm que o b\u00e9 procedeixen de la fragmentaci\u00f3 d’objectes m\u00e9s grans a mesura que es van degradant, o directament es produeixen en aquesta grand\u00e0ria com en el cas de les microesferes. Els micropl\u00e1sticos s\u00f3n ara omnipresents en tots els oceans i es poden trobar a la columna d’aigua, en els sediments marins i fins i tot concentrats en en el gel de l’\u00c0rtic.<\/p>\n

En el seu informe Pl\u00e0stics en el Peix i el Marisc<\/strong> (2), Greenpeace va recopilar i analitzar la informaci\u00f3 cient\u00edfica que evidencia com els micropl\u00e1sticos (incloent aquestes microesferes) s’estan incorporant a la cadena aliment\u00e0ria. A m\u00e9s, aquests pl\u00e0stics tenen la capacitat d’atraure subst\u00e0ncies qu\u00edmiques i d’alliberar-les, el que els converteix en una potencial bomba t\u00f2xica.<\/p>\n

Greenpeace ha analitzat a les 30 principals empreses a nivell global<\/strong> de productes de cura personal (3) en funci\u00f3 dels seus compromisos per eliminar les microesferes, sent les primeres del r\u00e0nquing les que tenen una millor pol\u00edtica respecte a aquestes subst\u00e0ncies. Les puntuacions es basen en quatre criteris principals:<\/p>\n

– Comprom\u00eds i transpar\u00e8ncia:<\/em> t\u00e9 l’empresa un comprom\u00eds en relaci\u00f3 a les microesferes?
– Definici\u00f3:<\/em> com defineix l’empresa a les microesferes dins d’aquest comprom\u00eds?
– Data l\u00edmit:<\/em> quan arribar\u00e0 l’empresa els seus objectius?
– \u00c0mbit d’aplicaci\u00f3:<\/em> el comprom\u00eds cobreix tots els seus productes en tots els mercats?<\/p>\n

Entre les empreses analitzades es troba l’espanyola PUIG<\/strong> (n\u00famero 28 per volum de vendes), propiet\u00e0ria de marques com Nina Ricci, Prada i Comme des Gar\u00e7ons, que ha quedat en el set\u00e8 nivell del r\u00e0nquing. Quatre empreses comparteixen la primera posici\u00f3: Beiersdorf (Alemanya), Colgate-Palmolive (Estats Units), L Brands (Estats Units) i Henkel (Alemanya). Per la seva banda, les firmes Est\u00e9e Lauder, Amway, Revlon i Edgewell Personal Care Brands s\u00f3n les que van obtenir pitjors resultats.<\/p>\n

Encara que algunes empreses tenen major puntuaci\u00f3 que altres<\/strong> perqu\u00e8 reconeixen que l’\u00fas de les microesferes \u00e9s un greu problema ambiental i han manifestat un comprom\u00eds per eliminar el seu \u00fas, cap empresa t\u00e9 un comprom\u00eds que cobreixi tots els tipus de pl\u00e0stics en tots els seus productes, amb la qual que continuaran introduint pl\u00e0stics en els oceans en el futur proper.<\/p>\n

Des de la seva publicaci\u00f3 a \u00c0sia, ja s’han posat en contacte amb Greenpeace Procter and Gamble, Shiseido, Amway i LG Household and Healthcare per aclarir el seu comprom\u00eds i establir dates per a l’eliminaci\u00f3 de les microesferes en els seus productes.<\/p>\n

“La ind\u00fastria cosm\u00e8tica no t\u00e9 una actitud contundent contra les microesferes.<\/strong> S\u00f3n grans empreses i marques a nivell mundial i cap d’elles tenen un pla acceptable per acabar amb l’\u00fas de les microesferes. El comprom\u00eds voluntari d’aquestes empreses no \u00e9s suficient. Cal acci\u00f3 pol\u00edtica per prohibir el seu \u00fas d’una vegada per totes “, ha declarat Elvira Jim\u00e9nez, responsable d’Oceans de Greenpeace
<\/strong><\/p><\/blockquote>\n

La prohibici\u00f3 de l’\u00fas de les microesferes ja \u00e9s una realitat en pa\u00efsos com Estats Units, on va entrar en vigor el gener d’aquest any, o Austr\u00e0lia. Altres pa\u00efsos com Canad\u00e0, Dinamarca, Su\u00e8cia i el Regne Unit tamb\u00e9 estan en proc\u00e9s de prohibir-les. Greenpeace demana al Govern espanyol que s’uneixi a aquests pa\u00efsos i prohibeixi l’\u00fas de les microesferes.<\/p>\n

Aquest informe forma part de la campanya de Greenpeace ‘Millor sense pl\u00e0stics’ en qu\u00e8 l’organitzaci\u00f3 ecologista est\u00e0 denunciant el greu problema de contaminaci\u00f3 per pl\u00e0stics i demandant solucions, com la prohibici\u00f3 de les microesferes. Les persones que vulguin demanar uns oceans Libes de pl\u00e0stics poden signar a greenpeace.es\/plasticos<\/a><\/span><\/p>\n

Notes:<\/strong>
– El r\u00e0nquing de cosm\u00e8tics (en angl\u00e8s) es pot consultar a: Ranking compromiso de no utilizaci\u00f3n de Microesferas<\/a> (versi\u00f3 reduida)
– Informe Pl\u00e1sticos en el Pescado y el Marisco<\/a> 
<\/strong><\/p>\n

Per a la selecci\u00f3 de les 30 empreses s’ha utilitzat com a font el volum de vendes publicat per Euromonitor el 2015.<\/em><\/p>\n

Font: <\/strong>Greenpeace – <\/span>www.greenpeace.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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