{"id":9878,"date":"2016-10-29T12:03:10","date_gmt":"2016-10-29T12:03:10","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2016\/10\/29\/entrevista-a-alvaro-goicoechea-director-de-fairtrade-iberica-cat\/"},"modified":"2025-10-05T13:53:15","modified_gmt":"2025-10-05T11:53:15","slug":"entrevista-a-alvaro-goicoechea-director-de-fairtrade-iberica-cat","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2016\/10\/29\/entrevista-a-alvaro-goicoechea-director-de-fairtrade-iberica-cat\/","title":{"rendered":"Entrevista a \u00c1lvaro Goicoechea, director de Fairtrade Ib\u00e8rica"},"content":{"rendered":"

\u00c1lvaro Goicoechea<\/strong>, (Madrid, 1971).Llicenciat en Ci\u00e8ncies Econ\u00f2miques i Empresarials. Actual Director General de\u00a0Fairtrade Ib\u00e8rica<\/strong><\/span>, associaci\u00f3 que vetlla i garanteix mitjan\u00e7ant el seu Segell impr\u00e8s en l’embalatge d’un producte, que aquest producte compleix els criteris de Comer\u00e7 Just. Des de 1997, Fairtrade Internacional d\u00f3na suport a petits productors i productores, aix\u00ed com a treballadors i treballadores en pa\u00efsos en vies de desenvolupament.<\/p>\n

<\/p>\n

Actualment Fairtrade International t\u00e9 xarxes de productors a l’\u00c0frica, \u00c0sia i Am\u00e8rica Llatina i m\u00e9s de 25 organitzacions locals que promouen la venda dels productes que compleixen amb els seus requisits per tot el m\u00f3n.<\/p>\n

Bio Eco Actual
\n<\/span><\/strong>Quins s\u00f3n els pilars sobre els quals es basa Fairtrade – Comer\u00e7 Just?<\/strong><\/p>\n

\u00c1lvaro Goicoechea
\n<\/strong><\/span>Tenim 4 pilars fonamentals de treball que abasten els \u00e0mbits del comer\u00e7, del social, del medi ambient:<\/p>\n

1. Preu M\u00ednim: <\/em>garanteix que les cooperatives agr\u00edcoles reben un preu m\u00ednim, que protegeix als agricultors de la volatilitat del preu global.<\/p>\n

2. Premium: <\/em>s\u00f3n les primes que les organitzacions de productors reben per invertir en projectes comuns, com millores de l’equipament d’escoles, acc\u00e9s a atenci\u00f3 m\u00e8dica o millores en la qualitat de les t\u00e8cniques agr\u00edcoles.<\/p>\n

3. Autodeterminaci\u00f3: <\/em>s\u00f3n els productors els que determinen les decisions sobre l’\u00fas dels fons.<\/p>\n

4. Representaci\u00f3: <\/em>permet als productors participar en el proc\u00e9s de presa de decisions interna, disposen del 50% dels vots de l’Assemblea General de Fairtrade Internacional.<\/p>\n

Explica’ns en qu\u00e8 consisteix la certificaci\u00f3. Qui pot obtenir-la?<\/strong><\/p>\n

El Comer\u00e7 Just \u00e9s un sistema comercial solidari que persegueix el desenvolupament dels pobles i la lluita contra la pobresa.<\/p>\n

Anem per parts:<\/p><\/blockquote>\n

–\u00a0Un sistema comercial solidari: no \u00e9s ni m\u00e9s ni menys que un sistema comercial organitzat, basat en el di\u00e0leg, la transpar\u00e8ncia i el respecte, que busca una major equitat en el comer\u00e7 internacional prestant especial atenci\u00f3 a criteris socials i mediambientals.<\/p>\n

– Que busca el desenvolupament i la lluita contra la pobresa: tots treballem de forma conjunta al desenvolupament sostenible oferint millors condicions comercials i assegurant els drets de productors i treballadors desfavorits al Sud.<\/p>\n

Fairtrade \u00e9s una Organitzaci\u00f3 de certificaci\u00f3 dels productes de Comer\u00e7 Just que defensa la producci\u00f3 en condicions de treball dignes i comprada a un preu just que doni suport al desenvolupament sostenible dels productors. En tots aquests anys la certificaci\u00f3 Fairtrade ha demostrat ser una eina realment efica\u00e7 en la lluita contra la pobresa i impulsor del motor de canvi del consum mitjan\u00e7ant un Segell, impr\u00e8s en el producte, garantint que aquest producte compleix els criteris de Comer\u00e7 Just.<\/p>\n

Totes les empreses que entren en la cadena de valor dels productes Fairtrade han de donar-se d’alta, registrar la seva activitat espec\u00edfica, certificar-se i ser auditades amb regularitat.<\/p>\n

Com treballa Fairtrade?<\/strong><\/p>\n

Mitjan\u00e7ant un sistema democr\u00e0tic de participaci\u00f3, tots els socis de Fairtrade International fixen uns est\u00e0ndards Fairtrade que tenen validesa a nivell global. Tots els actors de la cadena de subministrament d’un determinat producte es sotmeten a auditories regulars per verificar el compliment de les exig\u00e8ncies de les norma de certificaci\u00f3 i que els ingressos addicionals arribin a les organitzacions de productors.<\/p>\n

Els est\u00e0ndards Fairtrade es basen en 4 Principis comuns:<\/p><\/blockquote>\n

1) Desenvolupament social<\/p>\n

2) Desenvolupament econ\u00f2mic<\/p>\n

3) Desenvolupament mediambiental<\/p>\n

4) Lluita contra el Treball for\u00e7\u00f3s i treball infantil<\/p>\n

Quin tipus de beneficis generen les vendes de producte Fairtrade?<\/strong><\/p>\n

El nostre objectiu \u00faltim \u00e9s que els productors i treballadors de pa\u00efsos del Sud puguin viure dignament de la seva feina i agafar \u00a0les regnes del seu futur en les seves pr\u00f2pies mans.<\/p>\n

En quina situaci\u00f3 es troba el Comer\u00e7 Just a Espanya?<\/strong><\/p>\n

Les vendes de productes Fairtrade a Espanya van superar els 28 milions de euros el 2015 amb un creixement del 11%. Sent encara petit pel que fa a la resta de pa\u00efsos europeus, el nivell de coneixement del moviment de comer\u00e7 just va en augment. Cada vegada s\u00f3n m\u00e9s les empreses, organitzacions i consumidors que aposten pels productes de comer\u00e7 just. Entre tots, organitzacions, persones, companyies, organismes oficials, institucions i organitzacions de la societat civil, hem de treballar de la m\u00e0 per enfortir el futur del Comer\u00e7 Just.<\/p>\n

Bio Eco Actual Novembre 2016<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Álvaro Goicoechea, (Madrid, 1971).Llicenciat en Ciències Econòmiques i Empresarials. Actual Director General de Fairtrade Ibèrica, associació que vetlla i garanteix mitjançant el seu Segell imprès en l’embalatge d’un producte, que aquest producte compleix els criteris de Comerç Just. Des de 1997, Fairtrade Internacional dóna suport a petits productors i productores, així com a treballadors i treballadores […]<\/p>\n","protected":false},"author":419,"featured_media":118230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-9878","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nEntrevista a \u00c1lvaro Goicoechea, director de Fairtrade Ib\u00e8rica - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/ca\/2016\/10\/29\/entrevista-a-alvaro-goicoechea-director-de-fairtrade-iberica-cat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a \u00c1lvaro Goicoechea, director de Fairtrade Ib\u00e8rica\" \/>\n<meta property=\"og:description\" content=\"Álvaro Goicoechea, (Madrid, 1971).Llicenciat en Ciències Econòmiques i Empresarials. 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