{"id":100435,"date":"2025-02-27T09:11:58","date_gmt":"2025-02-27T08:11:58","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=100435"},"modified":"2025-06-23T17:46:58","modified_gmt":"2025-06-23T15:46:58","slug":"73-of-conscious-londoners-are-positive-about-organic-food-from-sweden","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2025\/02\/27\/73-of-conscious-londoners-are-positive-about-organic-food-from-sweden\/","title":{"rendered":"73% of conscious Londoners are positive about organic food from Sweden"},"content":{"rendered":"<p>A new survey from the opinion institute Verian, conducted on behalf of Organic Sweden, shows that <strong>73% of London\u2019s conscious consumers have a positive image of Swedish organic food<\/strong>. The positive picture gives extra impetus to the three-year export initiative <strong>Organic Export UK<\/strong>, in which Swedish food companies with organic products work together to establish themselves on the British market.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-100436 aligncenter\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/Planet-Organic.avif\" alt=\"conscious Londoners\" width=\"1782\" height=\"1002\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/Planet-Organic.avif 1782w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/Planet-Organic-768x432.avif 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/Planet-Organic-1536x864.avif 1536w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/Planet-Organic-747x420.avif 747w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/Planet-Organic-696x391.avif 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/Planet-Organic-1068x601.avif 1068w\" sizes=\"auto, (max-width: 1782px) 100vw, 1782px\" \/><\/p>\n<h2>Health is the strongest driving force behind organic<\/h2>\n<p>The survey, which was conducted among conscious consumers in London and its suburbs, also shows that the target group has good knowledge of organic production. Health and sustainability are the main reasons for choosing organic food and drink, closely followed by better taste and fewer additives.<\/p>\n<p>&#8220;Organic Sweden runs the <strong>Organic Export UK project<\/strong> together with nine Swedish food companies. For three years, we will work to ensure that their products reach British consumers. The strong image of Swedish organic food and drink gives us a boost in our export efforts,&#8221; says Anton J\u00e4rild, project manager at Organic Sweden.<\/p>\n<h3>Results from the survey in brief:<\/h3>\n<ul>\n<li><strong>Positive view of Swedish organic food<\/strong> \u2013 73% of London\u2019s conscious consumers have a positive image of Swedish organic food.<\/li>\n<li><strong>Good knowledge of organic<\/strong> \u2013 80% consider themselves to have good or very good knowledge of organic production.<\/li>\n<li><strong>Health and sustainability in focus<\/strong> \u2013 The most important factors when choosing organic are health and sustainability, followed by better taste and fewer additives.<\/li>\n<li><strong>Challenges: price and availability<\/strong> \u2013 The biggest barriers to buying organic are higher prices and limited supply.<\/li>\n<\/ul>\n<p>\u201cWe see a positive development for organic food in the UK and a great interest in the type of products that we have with us in the export initiative. Through collaboration on concepts, fairs and campaigns, we hope to lower the thresholds and make it easier for our Swedish companies to succeed in the British market,\u201d says Anton J\u00e4rild.<\/p>\n<h4>Swedish organic food in focus at the NOPEX fair<\/h4>\n<p>The next step in the export initiative is a Swedish pavilion at the <strong>Natural and Organic Products Expo (NOPEX) in London on 12\u201313 May<\/strong>. NOPEX is the UK\u2019s largest trade fair for organic food and beverages. There, the participating Swedish companies will showcase their products and meet British buyers and distributors.<\/p>\n<p>\u201cWe look forward to gathering prominent food companies under a common umbrella and showcasing the strong added value that comes with Swedish organic. With the EU\u2019s common label for organic production, companies can easily show and guarantee that their products make a difference for both the environment and the consumer,\u201d says Charlotte Bladh Andr\u00e9, CEO of Organic Sweden.<\/p>\n<h4>On Organic Export UK<\/h4>\n<p><strong>Organic Export UK<\/strong> is a three-year project with the goal of increasing sales and production of organic food from Sweden through export promotion activities. Behind the initiative is Organic Sweden, the industry organization for organic food in Sweden. The project is mostly funded by the EU.<\/p>\n<p><strong><a tabindex=\"-1\" href=\"https:\/\/www.bioecoactual.com\/en\/subscription\/\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe<\/a>\u00a0to Bio Eco Actual Newsletter and be up to date with the latest news from the Organic Sector<\/strong><\/p>\n<p><em><strong>Bio Eco Actual<\/strong>, International Organic Newspaper<br \/>\n<\/em><strong><a tabindex=\"-1\" href=\"https:\/\/www.bioecoactual.com\/en\/newspaper-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey from the opinion institute Verian, conducted on behalf of Organic Sweden, shows that 73% of London&rsquo;s conscious consumers have a positive image of Swedish organic food. The positive picture gives extra impetus to the three-year export initiative Organic Export UK, in which Swedish food companies with organic products work together to establish [&hellip;]<\/p>\n","protected":false},"author":419,"featured_media":100436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5210,8361],"tags":[],"class_list":["post-100435","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest-organic-news","category-uk-natural-products-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>73% of conscious Londoners are positive about organic food from Sweden - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"A new survey from the opinion institute Verian, 73% of London\u2019s conscious consumers have a positive 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