{"id":101915,"date":"2025-04-02T09:28:00","date_gmt":"2025-04-02T07:28:00","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=101915"},"modified":"2025-04-02T10:18:42","modified_gmt":"2025-04-02T08:18:42","slug":"organic-food-shakes-up-the-barcelona-metro","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/02\/organic-food-shakes-up-the-barcelona-metro\/","title":{"rendered":"Organic Food Shakes Up the Barcelona Metro!"},"content":{"rendered":"<p>From April to September, organic products will take center stage in the Barcelona Metro. This will be achieved through a series of informative panels that will <strong>highlight the benefits of organic food for public transport users<\/strong> as they move through the stairways connecting the lobby and platform of <strong>Pla\u00e7a Catalunya station (Line 1 of the Barcelona Metro)<\/strong>, where +700,000 people pass by every month.<br \/>\n<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-101551 aligncenter\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural.jpg\" alt=\"Alimentaci\u00f3n ecol\u00f3gica Metro\" width=\"1000\" height=\"696\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural.jpg 1000w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-768x535.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-603x420.jpg 603w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-696x484.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-100x70.jpg 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The aim of this campaign is to raise public awareness about food choices. Using a disruptive tone and eye-catching aesthetics, it delivers powerful messages designed to create a significant impact on metro users, encouraging them to reflect on their consumption habits. The campaign will also extend to other channels, such as the press and social media, where various related actions will be showcased.<\/p>\n<h2>A clear message: organic food is the only one made with lots of love and zero tricks.<\/h2>\n<p>The first phase of this campaign will take place from April to June, focusing on three thematic pillars, all culminating in the<strong> message &#8220;Choose Bio&#8221;<\/strong> (<em>&#8220;Elige Bio&#8221;<\/em>). Each theme highlights a key pillar of organic production and its positive impact on both our health and the environment.<\/p>\n<p>The first phase, launching on April 1, will focus on <strong>Genetically Modified Organisms (GMOs)<\/strong>, emphasizing the importance of consuming GMO-free foods and underscoring the purity and authenticity of organic products.<\/p>\n<blockquote><p>Under the slogan &#8220;Choose Bio,&#8221; this awareness campaign kicks off, inviting users at the Pla\u00e7a Catalunya station (Line 1 of the Metro, where +700,000 people pass by every month) to reflect on the values of organic food<\/p><\/blockquote>\n<p>En mayo, el mensaje <strong>&#8220;Menos aditivos. M\u00e1s salud&#8221;<\/strong> apelar\u00e1 a la naturalidad de los alimentos bio. Cumpliendo los est\u00e1ndares de la<a href=\"https:\/\/agriculture.ec.europa.eu\/farming\/organic-farming\/organics-glance_es\" target=\"_blank\" rel=\"noopener\"> rigurosa normativa europea<\/a>, se cultivan y se elaboran sin necesidad de incorporar conservantes, colorantes, saborizantes, grasas hidrogenadas u otros aditivos artificiales, recordando que una alimentaci\u00f3n m\u00e1s natural es sin\u00f3nimo de una mejor salud.<\/p>\n<p>In May, the message <strong>&#8220;Fewer Additives. More Health&#8221;<\/strong> will emphasize the natural quality of organic foods. Complying with <a href=\"https:\/\/agriculture.ec.europa.eu\/farming\/organic-farming\/organics-glance_en\" target=\"_blank\" rel=\"noopener\">strict EU Organic Regulations<\/a>, these products are grown and produced without preservatives, artificial colorants, flavour enhancers, hydrogenated fats, or other artificial additives\u2014reminding consumers that a more natural diet translates to better health.<\/p>\n<p>June will highlight the positive impact of organic food on both the environment and our health. Through the message <strong>&#8220;No Pesticides or Chemical Fertilizers,&#8221;<\/strong> the panels will reinforce the importance of adopting healthy habits and position organic foods as a fundamental choice.<\/p>\n<p>Launched by <a href=\"https:\/\/solnatural.bio\/\" target=\"_blank\" rel=\"noopener\"><strong>Sol Natural<\/strong><\/a>, a pioneering and leading brand in organic food, the campaign is supported by <a href=\"https:\/\/www.bioecoactual.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Bio Eco Actual<\/strong><\/a>, a key media outlet providing independent and free information on organic food.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-101548 aligncenter\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-2.jpg\" alt=\"Alimentaci\u00f3n ecol\u00f3gica Metro\" width=\"1000\" height=\"864\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-2.jpg 1000w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-2-768x664.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-2-486x420.jpg 486w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-2-696x601.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/03\/metro-sol-natural-2-534x462.jpg 534w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4>About Sol Natural<\/h4>\n<p>Founded in 1992 in Vilassar de Mar (Barcelona), <strong>Sol Natural<\/strong> has <strong>a mission to offer high-quality, sustainable, organic, and locally sourced food<\/strong>. With over 30 years of experience and maintaining its family business spirit, it currently distributes more than 1,400 organic products, including gluten-free, lactose-free, vegan, and no-added-sugar options suitable for all households, individuals, circumstances, and lifestyles. For more information, visit <strong><a href=\"https:\/\/solnatural.bio\/\" target=\"_blank\" rel=\"noopener\">www.solnatural.bio<\/a><\/strong><\/p>\n<h4>About Bio Eco Actual<\/h4>\n<p>Bio Eco Actual is a free printed and digital media outlet providing information for consumers, producers, distributors, and retailers in the organic production sector. For more information, visit <strong><a href=\"https:\/\/www.bioecoactual.com\/en\/\" target=\"_blank\" rel=\"noopener\">www.bioecoactual.com<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bioecoactual.com\/en\/subscription\/\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe<\/a>\u00a0to Bio Eco Actual Newsletter and be up to date with the latest news from the Organic Sector<\/strong><\/p>\n<p><em><strong>Bio Eco Actual<\/strong>, International Organic Newspaper<br \/>\n<\/em><strong><a href=\"https:\/\/www.bioecoactual.com\/en\/newspaper-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From April to September, organic products will take center stage in the Barcelona Metro. This will be achieved through a series of informative panels that will highlight the benefits of organic food for public transport users as they move through the stairways connecting the lobby and platform of Pla&ccedil;a Catalunya station (Line 1 of the [&hellip;]<\/p>\n","protected":false},"author":419,"featured_media":101553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8357,5210],"tags":[],"class_list":["post-101915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","category-latest-organic-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Organic Food Shakes Up the Barcelona Metro! - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"rom April to September, organic products will take center stage in the Barcelona Metro. 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