{"id":102595,"date":"2025-04-23T08:53:51","date_gmt":"2025-04-23T06:53:51","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=102595"},"modified":"2025-04-23T10:15:48","modified_gmt":"2025-04-23T08:15:48","slug":"organic-in-italy-rebuilding-trust-and-revising-distribution-strategies","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/","title":{"rendered":"Organic in Italy: rebuilding trust and revising distribution strategies"},"content":{"rendered":"

Getting more varieties of organic products into mass retail outlets is certainly a good strategy to relaunch the sector, and there is a commitment to this on the part of the large retail chains, but among consumers there is still little knowledge, if not confusion, about the characteristics and values of organic products. This is why, in order to relaunch organic products, it is necessary to start from the point \u2018that the distribution strategy is not only made by large-scale retailers but by the entire sector<\/strong>,\u2019 as Coop’s Head of Development and Sustainability G.Bellini and the columnist Fabrizio Piva emphasised. This is the summary consideration that emerged from the webinar ‘Distribution, a role to recover’<\/strong>, the second appointment of the cycle \u2018How organic can become a protagonist again\u2019 organised by GreenPlanet<\/strong> in collaboration with Omnibus Comunicazione and the support of Consorzio il Biologico.<\/p>\n

\"distribution
123RFLimited\u00a9xtrekx<\/figcaption><\/figure>\n

The meeting, moderated by Chiara Brandi, journalist co-ordinator of GreenPlanet, as well as the participation of Fabrizio Piva, saw speeches by Alberto Ancarani<\/strong>, head of organic fruit and vegetables at Coop Italia, Nicoletta Maffini<\/strong>, president of Assobio, Ernesto Fornari<\/strong>, director of Apofruit, Silvia Schmidt<\/strong>, policy manager IFOAM Organics Europe and Annamaria Medici<\/strong>, head of fruit and vegetable purchasing and training at Multicedi.<\/p>\n

From the interventions of the fruit and vegetable managers of Coop Italia and Multicedi it emerged that neither the wide assortment nor promotional flyers helped to foster organic consumption in their shops. \u2018We have tried to relaunch organic consumption and, despite the wide assortment we offer, we have not had the expected results, the recipe has not yet been found,\u2019 emphasised Alberto Ancarani<\/strong> regarding organic sales at Coop Italia<\/strong>.<\/p>\n

\u2018In the Multicedi shops,\u2019 Annamaria Medici<\/strong> remarked for her part, \u2018it is difficult to sustain the organic assortment. Categories such as nickel free and zero residue have eroded organic sales a bit and we had also given up a bit, but then we decided to please the consumer who is looking for it and so we resumed including it in our promotional flyers, also providing information to strengthen consumer confidence and build consumer loyalty’.<\/p>\n

Among consumers there is still little knowledge, if not confusion, about the characteristics and values of organic products<\/p><\/blockquote>\n

For Nicoletta Maffini<\/strong>, president of Assobio<\/strong>, the organic consumption market is showing a bit of a recovery and is still above the 3% share of the total agri-food industry commonly indicated, because the consumer does not only buy in large-scale distribution but also in direct sales outlets and specialised shops. \u2018Having said that,\u2019 Maffini noted, \u2018there is still a lot to be done and it can be done together, between the various operators in the supply chain. For our part, we work a lot in synergy with the large-scale retail trade to promote and, if the expected results have not yet been achieved, it is because there is still mistrust of organic products on the part of the consumer<\/strong>, who is also confused by the various green claims’.<\/p>\n

On the consideration recently expressed by Minister Lollobrigida that organic farming should increase production and guarantee the market lower prices within the reach of a wide consumer public, Apofruit<\/strong> Director Ernesto Fornari<\/strong> intervened, observing that \u2018in this way we are shooting ourselves in the foot. In fact,’ said Fornari, \u201cmy fear, most of all, is that without the right income for organic producers, agricultural land will be lost, and when an organic farm is lost, you will never get it back<\/strong>\u201d. \u2018More information needs to be provided to consumers and an assorted product range with many varieties needs to be offered,\u2019 Fornari added, \u2019as well as seasonal promotion campaigns at the right time.<\/p>\n

\"distribution<\/p>\n

Coop Italia wanted to contribute a solution<\/strong> to the problem of relaunching organic products by noting that \u2018we can think of pushing more on certain types of organic products that consumers like, such as lemons,\u2019 said Ancarani, \u2018by putting only organic lemons on sale in small and medium-sized supermarkets and not conventional ones. A proposal defined as \u2018interesting\u2019 by the director of Apofruit, Fornari, \u2018because different sales sizes can offer different sales options. We have had experience in this sense, with positive results’. However, Annamaria Medici expressed reservations about the \u2018one-way sales\u2019, emphasising \u2018that she does not agree with the idea of eliminating the conventional product because our sales reality (Multicedi is a leading retail reality in central-southern Italy, mainly in Campania, ed.) is in a highly productive territory\u2019. Medici reiterated that consumers need more information on the organic product<\/strong> \u2018and if the zero residue has increased sales, it means that it has been able to communicate better than organic\u2019.<\/p>\n

Certainly organic \u2018has values and characteristics that other production systems do not have and that should be better communicated,\u2019 Fabrizio Piva<\/strong> remarked. \u2018For example, we should push the communication of the environmental premium of organic farming.<\/p>\n

Silvia Schmidt<\/strong> of IFOAM Organics Europe<\/strong>, the European division of Ifoam Organics International, the international federation of organic farming movements, addressed the issue of tariffs, reporting that the federation \u2018immediately contacted its US counterpart, and associations in the agricultural sector have expressed concern on both sides of the ocean. There is a widespread belief that the introduction of tariffs will have negative effects for both producers and consumers<\/strong>‘.<\/p>\n

The article Organic in Italy: rebuilding trust and revising distribution strategies<\/a> appeared first on\u00a0GreenPlanet<\/a>.<\/p>\n

\"GreenPlanet\"<\/p>\n

Subscribe<\/a>\u00a0to Bio Eco Actual Newsletter and be up to date with the latest news from the Organic Sector<\/strong><\/p>\n

Bio Eco Actual<\/strong>, International Organic Newspaper
\n<\/em>Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Getting more varieties of organic products into mass retail outlets is certainly a good strategy to relaunch the sector, and there is a commitment to this on the part of the large retail chains, but among consumers there is still little knowledge, if not confusion, about the characteristics and values of organic products. This is […]<\/p>\n","protected":false},"author":419,"featured_media":102607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8357,5210],"tags":[],"class_list":["post-102595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","category-latest-organic-news"],"yoast_head":"\nOrganic in Italy: rebuilding trust and revising distribution strategies - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"The distribution strategies is not only made by large-scale retailers but by the entire sector. Organic in Italy: rebuilding trust\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic in Italy: rebuilding trust and revising distribution strategies\" \/>\n<meta property=\"og:description\" content=\"The distribution strategies is not only made by large-scale retailers but by the entire sector. Organic in Italy: rebuilding trust\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T06:53:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T08:15:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/04\/organic-vegetables.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\"},\"headline\":\"Organic in Italy: rebuilding trust and revising distribution strategies\",\"datePublished\":\"2025-04-23T06:53:51+00:00\",\"dateModified\":\"2025-04-23T08:15:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/\"},\"wordCount\":934,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/organic-vegetables.jpg\",\"articleSection\":[\"Industry News\",\"Latest Organic News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/\",\"name\":\"Organic in Italy: rebuilding trust and revising distribution strategies - Bio Eco Actual\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/organic-vegetables.jpg\",\"datePublished\":\"2025-04-23T06:53:51+00:00\",\"dateModified\":\"2025-04-23T08:15:48+00:00\",\"description\":\"The distribution strategies is not only made by large-scale retailers but by the entire sector. Organic in Italy: rebuilding trust\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/organic-vegetables.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/organic-vegetables.jpg\",\"width\":1000,\"height\":667,\"caption\":\"123RFLimited\u00a9xtrekx\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/04\\\/23\\\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Organic in Italy: rebuilding trust and revising distribution strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#website\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/\",\"name\":\"Bio Eco Actual\",\"description\":\"Alimentaci\u00f3n Ecol\u00f3gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bioecoactual.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\",\"name\":\"Bio Eco Actual\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/BIOECO_CUADRADO_LOGO.png\",\"contentUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/BIOECO_CUADRADO_LOGO.png\",\"width\":8192,\"height\":8192,\"caption\":\"Bio Eco Actual\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BioEcoActual\\\/\",\"https:\\\/\\\/x.com\\\/bioecoactual\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bioecoactual\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\",\"name\":\"Bio Eco Actual\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g\",\"caption\":\"Bio Eco Actual\"},\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/author\\\/ari\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Organic in Italy: rebuilding trust and revising distribution strategies - Bio Eco Actual","description":"The distribution strategies is not only made by large-scale retailers but by the entire sector. Organic in Italy: rebuilding trust","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/","og_locale":"en_US","og_type":"article","og_title":"Organic in Italy: rebuilding trust and revising distribution strategies","og_description":"The distribution strategies is not only made by large-scale retailers but by the entire sector. Organic in Italy: rebuilding trust","og_url":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/","og_site_name":"Bio Eco Actual","article_publisher":"https:\/\/www.facebook.com\/BioEcoActual\/","article_published_time":"2025-04-23T06:53:51+00:00","article_modified_time":"2025-04-23T08:15:48+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/04\/organic-vegetables.jpg","type":"image\/jpeg"}],"author":"Bio Eco Actual","twitter_card":"summary_large_image","twitter_creator":"@bioecoactual","twitter_site":"@bioecoactual","twitter_misc":{"Written by":"Bio Eco Actual","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/#article","isPartOf":{"@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/"},"author":{"name":"Bio Eco Actual","@id":"https:\/\/www.bioecoactual.com\/#\/schema\/person\/43c1f0817cbc73f37ce66f2978084ceb"},"headline":"Organic in Italy: rebuilding trust and revising distribution strategies","datePublished":"2025-04-23T06:53:51+00:00","dateModified":"2025-04-23T08:15:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/"},"wordCount":934,"publisher":{"@id":"https:\/\/www.bioecoactual.com\/#organization"},"image":{"@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/04\/organic-vegetables.jpg","articleSection":["Industry News","Latest Organic News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/","url":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/","name":"Organic in Italy: rebuilding trust and revising distribution strategies - Bio Eco Actual","isPartOf":{"@id":"https:\/\/www.bioecoactual.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/#primaryimage"},"image":{"@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/04\/organic-vegetables.jpg","datePublished":"2025-04-23T06:53:51+00:00","dateModified":"2025-04-23T08:15:48+00:00","description":"The distribution strategies is not only made by large-scale retailers but by the entire sector. Organic in Italy: rebuilding trust","breadcrumb":{"@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/#primaryimage","url":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/04\/organic-vegetables.jpg","contentUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/04\/organic-vegetables.jpg","width":1000,"height":667,"caption":"123RFLimited\u00a9xtrekx"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bioecoactual.com\/en\/2025\/04\/23\/organic-in-italy-rebuilding-trust-and-revising-distribution-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.bioecoactual.com\/en\/"},{"@type":"ListItem","position":2,"name":"Organic in Italy: rebuilding trust and revising distribution strategies"}]},{"@type":"WebSite","@id":"https:\/\/www.bioecoactual.com\/#website","url":"https:\/\/www.bioecoactual.com\/","name":"Bio Eco Actual","description":"Alimentaci\u00f3n Ecol\u00f3gica","publisher":{"@id":"https:\/\/www.bioecoactual.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bioecoactual.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bioecoactual.com\/#organization","name":"Bio Eco Actual","url":"https:\/\/www.bioecoactual.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bioecoactual.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/01\/BIOECO_CUADRADO_LOGO.png","contentUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/01\/BIOECO_CUADRADO_LOGO.png","width":8192,"height":8192,"caption":"Bio Eco Actual"},"image":{"@id":"https:\/\/www.bioecoactual.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BioEcoActual\/","https:\/\/x.com\/bioecoactual","https:\/\/www.linkedin.com\/in\/bioecoactual\/"]},{"@type":"Person","@id":"https:\/\/www.bioecoactual.com\/#\/schema\/person\/43c1f0817cbc73f37ce66f2978084ceb","name":"Bio Eco Actual","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g","caption":"Bio Eco Actual"},"url":"https:\/\/www.bioecoactual.com\/en\/author\/ari\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/posts\/102595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/users\/419"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/comments?post=102595"}],"version-history":[{"count":0,"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/posts\/102595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/media\/102607"}],"wp:attachment":[{"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/media?parent=102595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/categories?post=102595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bioecoactual.com\/en\/wp-json\/wp\/v2\/tags?post=102595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}