{"id":115781,"date":"2025-07-24T09:28:37","date_gmt":"2025-07-24T07:28:37","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=115781"},"modified":"2025-09-30T09:27:08","modified_gmt":"2025-09-30T07:27:08","slug":"natrue-launches-natural-cosmetics-week-2025","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2025\/07\/24\/natrue-launches-natural-cosmetics-week-2025\/","title":{"rendered":"NATRUE launches Natural Cosmetics Week 2025: \u00abNatural Care, Real Impact: Trust What\u2019s Behind the Label\u00bb"},"content":{"rendered":"

NATRUE<\/strong>, the International Natural and Organic Cosmetics Association, is pleased to announce the official launch of the second edition of Natural Cosmetics Week<\/strong>, taking place from 17\u201323 November 2025<\/strong>. This year\u2019s theme, \u00abNatural Care, Real Impact: Trust What\u2019s Behind the Label\u00bb<\/strong>, puts the spotlight on the real power of certified natural and organic cosmetics.<\/p>\n

\"natural<\/p>\n

At a time when consumers want products that deliver results and reflect their values, the campaign makes one thing clear: natural and scientific are not opposites: they are allies. With formulations grounded in nature and backed by science, truly natural products offer both performance and integrity. This campaign invites everyone to take a closer look behind the label and discover the impact that honest, transparent, and certified cosmetics can have \u2013 for people, for trust, and for the future of beauty.<\/p>\n

A call for greater trust in beauty<\/h2>\n

Europe remains a global leader<\/strong> in cosmetics and personal care, with retail sales valued at \u20ac104 billion in 2024<\/strong>. These products are part of daily life: 72% of EU consumers consider cosmetics and personal care products important or very important<\/strong>, and on average, over seven different products are used daily<\/strong> \u2013 from soaps and shampoos to toothpaste and moisturisers. In this context, the demand for a more sustainable, and more transparent beauty continues to grow. And that\u2019s exactly what Natural Cosmetics Week aims to highlight.<\/p>\n

As a leading international non-profit in the natural cosmetics sector, NATRUE promotes and protects authentic natural beauty through independent certification, consumer education, and policy advocacy – helping people navigate a crowded marketplace with confidence.<\/p>\n

\"natural<\/p>\n

Join the movement<\/h3>\n

Natural Cosmetics Week<\/strong><\/a> is more than a campaign, it\u2019s a collective effort to build a more honest and responsible future for the sector. For one week in November, brands, retailers, professionals, scientists, and consumers will come together to spotlight the real impact of truly natural and organic cosmetics.<\/p>\n

This global campaign<\/strong> will feature expert-led webinars, worldwide activities, thought-provoking articles, dynamic social media activations<\/strong>, and behind-the-label insights<\/strong> \u2013 all designed to empower consumers to make better-informed choices and trust what they\u2019re putting on their skin.<\/p>\n

\u00abWe want to empower more people to make conscious choices,\u00bb said Dr Mark Smith, NATRUE\u2019s Director General. \u00abBy trusting what\u2019s behind the label, consumers support brands that genuinely care \u2014 and together we can drive a more ethical, transparent, and sustainable future for cosmetics.\u00bb<\/p>\n