{"id":116927,"date":"2025-09-03T09:46:08","date_gmt":"2025-09-03T07:46:08","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=116927"},"modified":"2025-09-03T09:49:00","modified_gmt":"2025-09-03T07:49:00","slug":"clearspring-clarity-honesty-purpose","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2025\/09\/03\/clearspring-clarity-honesty-purpose\/","title":{"rendered":"Clearspring: \u00abWe need to meet people where they are and speak with clarity, honesty, and purpose\u00bb"},"content":{"rendered":"

In 1972, young New Zealander Christopher Dawson<\/strong> began to question the impact of modern agriculture. He recognised the harm caused by uncontrolled deforestation, the dominance of monoculture, and mass food production, and the potential risks these posed to the prosperity of future generations.
\n<\/p>\n

\"Christopher
Christopher Dawson, founder of Clearspring<\/figcaption><\/figure>\n

Determined to learn more, he worked with numerous organic producers in New Zealand before moving to the UK in 1974 to continue his studies. Six years later, he set out on an inspiring journey to Japan, which led him to found Clearspring in 1993<\/strong>\u2014a family-run business known today for its authentic, award-winning Japanese and organic foods. Over thirty years later, the company continues to thrive with a motivated, harmonious team and a smooth generational transition under the leadership of his daughter, Maria Dawson<\/strong>.<\/p>\n

\u00abWe remain deeply rooted in the same values that inspired me all those years ago: a relentless passion and commitment to introduce the world to the most authentic plant- based Japanese foods – foods that are not only organic and of exceptional taste, but are also crafted with integrity and respect for tradition,\u00bb explains Christopher Dawson<\/strong>.<\/p>\n

Protect, promote and provide<\/h2>\n

In 1993, Clearspring<\/strong> set out on a mission to provide high-quality organic foods from around the world, made using local, traditional recipes for the enjoyment and health of people now and in the future. Inspired by local farming methods and a variety of seeds\u2014some even ancient\u2014they committed from the start to knowledge-sharing and collaboration with groups promoting regenerative agriculture.<\/p>\n

Traditional values are constantly reinterpreted to meet modern needs<\/p><\/blockquote>\n

\u00abWe aim to create products that are thoughtful, sustainable, and rooted in respect for the land,\u00bb says Dawson<\/strong>. Thirty-two years later, that mission remains unchanged, with Clearspring products now reaching over 60 countries worldwide<\/strong>, including Spain.<\/p>\n

World-renowned quality<\/h3>\n

Clearspring offers a unique range of more than 300 organic, authentic, plant-based products<\/strong>\u2014from essential Japanese staples like miso and tofu to Mediterranean pantry items like oils and vinegars, as well as other traditional Asian foods.<\/p>\n

To preserve the natural quality of their ingredients, Clearspring relies on minimal processing and avoids additives, artificial colouring, genetically modified organisms, and refined sugars. They also replace table salt with sea salt in the production of items like miso, for example. \u00abIt\u2019s these small things, which make a big difference, that give consumers the confidence that we will always stay true to our values,\u00bb explain Jag Singh<\/strong>, Marketing Manager, and Richard Trevor<\/strong>, International Key Account Manager, during Bio Eco Actual\u2019s visit to Clearspring\u2019s headquarters in London.<\/p>\n

\"Maria
Maria Dawson with her son Ollie<\/figcaption><\/figure>\n

Innovation without abandoning tradition<\/h3>\n

At Clearspring<\/strong>, traditional values are constantly reinterpreted to meet modern needs with functional, sustainable, and authentic offerings. \u00abInnovation doesn\u2019t have to mean compromise. At Clearspring, we take well-loved, often non-Japanese foods and reimagine them by incorporating our organic Japanese ingredients, including seasonings and probiotic miso. The result is a unique fusion that respects both tradition and today\u2019s lifestyles<\/strong> – like our Organic Instant Miso Soups, Organic Oat Biscuits with Matcha and Miso, or our award-winning Organic Tamari Roasted Almonds and Cashews,\u00bb says Dawson<\/strong>.<\/p>\n

Innovation, however, goes beyond the essence of the products\u2014it also transforms their packaging. Eliminating and replacing plastic packaging<\/strong>, especially single-use plastic, is one of Clearspring\u2019s key sustainability goals. Recently, the company removed plastic trays from its Organic Seaveg Crispies<\/strong> snack range, without affecting the taste or crisp texture of the seaweed. This change alone has eliminated nearly five million disposable plastic trays per year\u2014equivalent to almost 18 tonnes less waste. They also replaced the plastic packaging of their Organic Japanese Tofu \u2013 Silken & Smooth<\/strong> with cardboard packaging.<\/p>\n

\u00abIt\u2019s not just about selling products\u2014it\u2019s about inspiring people to consider making lifestyle and food choice changes for a potential positive impact on their health and the health of the planet\u00bb<\/p><\/blockquote>\n

Commitment, contribution, education, and inspiration<\/h3>\n

Clearspring\u2019s positive impact aims to go beyond sustainable food marketing, seeking to leave a mark on the community<\/strong> through volunteering, small-scale gardening projects, school-based educational programmes, and awareness campaigns to bring organic products closer to the general public. \u00abAwareness is essential. People need to see, feel, and understand that organic food is not just better for them, but for the world they live in,\u00bb affirms the founder.<\/p>\n

With this in mind, last July Clearspring launched a six-month campaign in the Barcelona metro in collaboration with Bio Eco Actual, aiming to increase awareness and consumption of organic food. in. \u00abCampaigns like the one are a powerful way to break through the noise to bring the message of clean, ethical food to the everyday journey of consumers. It\u2019s not just about selling products; it\u2019s about inspiring people. If we want organic to be mainstream, we need to meet people where they are and speak with clarity<\/strong>, honesty<\/strong> and purpose<\/strong>, whilst inspiring them with amazing flavours and recipes\u00bb, emphasizes Christopher Dawson<\/strong>.<\/p>\n

Authors: <\/strong>Oriol Urrutia, Co-Edito, and Ariadna Coma, Journalist<\/p>\n

Subscribe<\/a>\u00a0to Bio Eco Actual Newsletter and be up to date with the latest news from the Organic Sector<\/strong><\/p>\n

Bio Eco Actual<\/strong>, International Organic Newspaper
\n<\/em>Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In 1972, young New Zealander Christopher Dawson began to question the impact of modern agriculture. He recognised the harm caused by uncontrolled deforestation, the dominance of monoculture, and mass food production, and the potential risks these posed to the prosperity of future generations.<\/p>\n","protected":false},"author":419,"featured_media":116918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8356,5210],"tags":[],"class_list":["post-116927","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-leaders","category-latest-organic-news"],"yoast_head":"\nClearspring: \u00abWe need to meet people where they are and speak with clarity, honesty, and purpose\u00bb - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"In 1993, Clearspring set out on a mission to provide high-quality organic foods from around the world, made using local, traditional recipes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/en\/2025\/09\/03\/clearspring-clarity-honesty-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clearspring: \u00abWe need to meet people where they are and speak with clarity, honesty, and purpose\u00bb\" \/>\n<meta property=\"og:description\" content=\"In 1993, Clearspring set out on a mission to provide high-quality organic foods from around the world, made using local, traditional recipes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/en\/2025\/09\/03\/clearspring-clarity-honesty-purpose\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T07:46:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T07:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/09\/christopher-dawson.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/09\\\/03\\\/clearspring-clarity-honesty-purpose\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/09\\\/03\\\/clearspring-clarity-honesty-purpose\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\"},\"headline\":\"Clearspring: \u00abWe need to meet people where they are and speak with clarity, honesty, and purpose\u00bb\",\"datePublished\":\"2025-09-03T07:46:08+00:00\",\"dateModified\":\"2025-09-03T07:49:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/09\\\/03\\\/clearspring-clarity-honesty-purpose\\\/\"},\"wordCount\":880,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/09\\\/03\\\/clearspring-clarity-honesty-purpose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/christopher-dawson.jpg\",\"articleSection\":[\"Industry Leaders\",\"Latest Organic News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/09\\\/03\\\/clearspring-clarity-honesty-purpose\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2025\\\/09\\\/03\\\/clearspring-clarity-honesty-purpose\\\/\",\"name\":\"Clearspring: \u00abWe need to meet people where they are and speak with clarity, honesty, and purpose\u00bb - 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