{"id":117790,"date":"2025-09-30T09:32:09","date_gmt":"2025-09-30T07:32:09","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=117790"},"modified":"2025-09-30T09:44:05","modified_gmt":"2025-09-30T07:44:05","slug":"natrue-natural-cosmetics-week-2025","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2025\/09\/30\/natrue-natural-cosmetics-week-2025\/","title":{"rendered":"NATRUE Launches Natural Cosmetics Week 2025: “Natural Care, Real Impact: Trust What\u2019s Behind the Label”"},"content":{"rendered":"

NATRUE<\/strong>, the International Natural and Organic Cosmetics Association, is pleased to announce the official launch of the second edition of Natural Cosmetics Week<\/strong>, taking place from 17\u201323 November 2025<\/strong>. This year\u2019s theme, “Natural Care, Real Impact: Trust What\u2019s Behind the Label”, puts the spotlight on the real power of certified natural and organic cosmetics.<\/p>\n

\"Natural<\/p>\n

At a time when consumers want products that deliver results and reflect their values, the campaign makes one thing clear: natural and scientific are not opposites: they are allies. With formulations grounded in nature and backed by science, truly natural products offer both performance and integrity. This campaign invites everyone to take a closer look behind the label and discover the impact that honest, transparent, and certified cosmetics can have \u2013 for people, for trust, and for the future of beauty.<\/p>\n

A call for greater trust in beauty<\/h2>\n

Europe remains a global leader<\/strong> in cosmetics and personal care, with retail sales valued at \u20ac104 billion<\/strong>1<\/sup> in 2024. These products are part of daily life: 72% of EU consumers consider cosmetics and personal care products important or very important<\/strong>, and on average, over seven different products are used daily<\/strong> \u2013 from soaps and shampoos to toothpaste and moisturisers. In this context, the demand for a more sustainable, and more transparent beauty continues to grow. And that\u2019s exactly what Natural Cosmetics Week aims to highlight.<\/p>\n

As a leading international non-profit in the natural cosmetics sector, NATRUE promotes and protects authentic natural beauty through independent certification, consumer education, and policy advocacy – helping people navigate a crowded marketplace with confidence.<\/p>\n

Join the movement<\/h3>\n

Natural Cosmetics Week<\/strong><\/a> is more than a campaign \u2014 it\u2019s a collective effort to build a more honest and responsible future<\/strong> for the sector. For one week in November, brands, retailers, professionals, scientists, and consumers will come together to spotlight the real impact of truly natural and organic cosmetics.<\/p>\n

This year, we invite everyone to participate by registering their own activities<\/strong><\/a> \u2014 whether it\u2019s hosting an event, launching a campaign, running a challenge, or any initiative aligned with this year\u2019s theme. Registered activities will be promoted across NATRUE\u2019s social media channels and a dedicated website<\/a>, giving participants the visibility they deserve.<\/p>\n

Participants can also expect:<\/strong><\/p>\n