{"id":19080,"date":"2017-09-26T16:15:19","date_gmt":"2017-09-26T14:15:19","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=19080\/"},"modified":"2022-12-28T18:58:14","modified_gmt":"2022-12-28T17:58:14","slug":"nordic-region-leads-the-way-in-global-health-and-wellness","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2017\/09\/26\/nordic-region-leads-the-way-in-global-health-and-wellness\/","title":{"rendered":"Nordic region leads the way in global health and wellness"},"content":{"rendered":"

As the Nordic region continues to \u2018set the trends\u2019 in health and wellness for the rest of the world, visitors to Natural Products Scandinavia will be among the first to discover exclusive industry insights from Euromonitor International and a raft of big-name industry experts for 2017. \u00a0<\/p>\n

\u201cThere are regions that lead and there are regions that follow. I don\u2019t think there is any doubt which group Scandinavia belongs to,\u201d says Euromonitor analyst Povilas Sugintas, who will be speaking at the show.<\/p>\n

Returning to Malm\u00f6M\u00e4ssan, on 15-16 November<\/strong>, the show will host two lively discussions from global research firm Euromonitor International \u2013 highlighting the latest data and trends in the Nordic market for health and wellness foods, beauty and personal care.\u00a0 The sessions will give attending natural retailers and buyers (from across Scandinavia and beyond) new insights into untapped opportunities for growth in the region.<\/p>\n

\u201cWhen it comes to public health, Norway, Denmark, Sweden and Finland set the trends,\u201d says Sugintas, who will be unveiling the latest findings of Euromonitor\u2019s annual \u2018Consumer Health Research\u2019, giving a qualitative and quantitative overview of consumer trends today, as well as focusing on the growing convergence of health with beauty.<\/p>\n

As the beauty industry gradually transforms to become more health orientated, cosmetic companies are responding with even more innovative product functionalities \u2013 which creates its own challenges as well as opportunities in the region. \u00a0\u201cThe quest for a healthy lifestyle has led to an increasing demand for natural beauty, with smaller\/niche brands emerging as the main beneficiaries.\u00a0 Transparency of products and their ingredients puts pressure on companies big and small, creating winners and losers,\u201d he adds.<\/p>\n

Povilas Sugintas\u2019 session will take place on Thursday 16 November, at 10.30am \u2013 11.15am in the Natural Theatre.<\/p>\n

Nordic health and wellness<\/h3>\n

\u201cNatural Products Scandinavia has grown so much and has become a great place to find all the latest products in food, health and beauty products.\u00a0 I\u2019m looking forward to going around the show and talking to the people behind these products,\u201d says Euromonitor analyst and returning show speaker, David Hedin.<\/p>\n

In the Nordic region, health and wellness is an area of significant interest.\u00a0 According to the latest figures from Euromonitor, Nordic countries are in the top three markets for packaged foods, positioned for their health benefits[1]<\/a>.\u00a0 Hedin will be discussing the results of the latest \u2018Packaged Food Market Research Report\u2019, including a detailed market overview of Nordic health and wellness foods in Denmark, Finland, Norway and Sweden.<\/p>\n

\u201cNordic health is a very challenging topic to condense into 45 minutes,\u201d says Hedin, \u201cWe increasingly see each health niche create its own opportunities, rather than what health categories a group of consumers are interested in and what health positioned foods they buy.\u201d<\/p>\n

\u201cI believe this is due to an increased segmentation of the market, which is a natural effect of a more individualistic society, and this just makes it all the more important to keep up with the latest trends and developments,\u201d he says.<\/p>\n

David Hedin\u2019s session will take place on Wednesday 15 November at 3.30pm \u2013 4.15pm in the Natural Theatre.<\/p>\n

Big name speakers, more new trends<\/h3>\n

The show\u2019s three-theatre seminar programme also includes big names like Natural Products Global<\/em>\u2019s editor Jim Manson, who\u2019ll be providing a global industry snapshot into the latest trends, news and developments in natural and organic sectors.\u00a0 Cecilia Ryeg\u00e5rd, editor and founder of Ekoweb<\/em>, will be returning to the Organic Theatre to reveal the latest statistics into the Swedish organic market, and what\u2019s happened in 2017 so far.\u00a0 \u00a0NOC Sweden founder, Henrick Olt\u00e9ng (previously managing director of Weleda Nordic) and its president Emma Bergqvist will be sharing insights into natural and organic cosmetics, discussing the key elements for the continued growth of this category.<\/p>\n

\u201cNatural Products Scandinavia is the best way to gain quick and extensive knowledge about natural and organic products in the Nordic landscape.\u00a0 It\u2019s the perfect marketplace for those looking to expand into the Nordic region, and looking for exciting new brands,\u201d says Olt\u00e9ng.<\/p>\n

The seminar programme to date is available to view online at: www.naturalproductsscandinavia.com\/education<\/p>\n

Free trade registration<\/h3>\n

Top buyers already pre-registered to visit include: HKC Egenv\u00e5rd, Life, Helsekost, Dansk Supermarked, 7-eleven Denmark, BC Hospitality Group, Coop Trading, Netto, Magasin du Nord, Coop Denmark, Coop Sverige, Naturalia, Fairtrade Denmark, Bertram Pharma, BioVita, Naturkost \u00dcbelh\u00f6r, and Ren\u00e9e Voltaire AB.<\/p>\n

Natural Products Scandinavia and the Nordic Organic Food Fair will return to Malm\u00f6, Sweden, on 15-16 November<\/p><\/blockquote>\n

For more information and to register for a free trade ticket, please visit www.naturalproductsscandinavia.com and quote priority code NPUK322<\/p>\n