{"id":19490,"date":"2017-10-25T21:12:16","date_gmt":"2017-10-25T19:12:16","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=19490\/"},"modified":"2022-12-28T18:58:14","modified_gmt":"2022-12-28T17:58:14","slug":"beauty-experts-natural-products-scandinavia","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2017\/10\/25\/beauty-experts-natural-products-scandinavia\/","title":{"rendered":"Leading beauty experts join Natural Products Scandinavia line-up"},"content":{"rendered":"

With the Natural Beauty Theatre\u2019s full seminar line-up now confirmed, Natural Products Scandinavia \u2013 taking place at Malm\u00f6M\u00e4ssan in Sweden, on 15-16 November<\/strong> \u2013 will host exclusive sessions from some of the biggest names in natural and organic beauty, including Natrue, Tree of Brands, AllergyCertified, Kosmetikk<\/em>, NOC Sweden, Naturligt Snygg, and Ecovia Intelligence.<\/p>\n

\u201cI\u2019ve been visiting Natural Products Scandinavia for three years, and I love the friendly and engaging atmosphere.\u00a0 It\u2019s really international with exhibitors from many parts of the world,\u201d<\/em> says Kristine R\u00f8dland, editor-in-chief of Kosmetikk <\/em>(Norway).\u00a0 She\u2019ll be sharing her favourite products from the show floor, combined with insights on the latest beauty trends in the Natural Beauty Theatre, at 4pm on 15 November.<\/p>\n

\u201cAt Natural Products Scandinavia, I\u2019m looking forward to speaking to new brands looking to enter the Swedish and Nordic markets, and there\u2019ll be opportunities to spot some new and coming trends,\u201d<\/em> says Henrik Olt\u00e9ng, founder of NOC Sweden and previous managing director of Weleda (Nordic).<\/p>\n

One of the key themes for 2017\u2019s seminar programme includes opportunities for continued growth and trends within the region.\u00a0 Henrik Olt\u00e9ng will be speaking with Emma Bergqvit, president of NOC Sweden and co-founder of Tree of Brands about the development of natural, organic cosmetics in Sweden, and what it takes to succeed in this market.\u00a0 Emma Bergqvit will also be joining fellow Tree of Brands\u2019 co-founder, Tove Svanlind for a session on \u2018the next generation of organic beauty\u2019 \u2013\u00a0 discussing the company\u2019s journey and their dedicated ambition to make \u2018eco-beauty a natural part of women\u2019s everyday life\u2019.<\/p>\n

\u201cThe customer\u2019s demand for organic and efficient cosmetics, together with new trendy brands, is the key to success.\u00a0 Brands that communicate not only natural, organic and environmentally friendly, but also beauty, modern style and efficacy,\u201d<\/em> says Emma Bergqvit.<\/p>\n

\u201cI\u2019m looking forward to meeting some fantastic people who are engaged in the same topics as I am, also to learn more and broaden my network,\u201d<\/em> she adds.<\/p>\n

Iveta Kovacova, research analyst at Ecovia Intelligence (previously Organic Monitor) is primed to highlight the future of ethical labels for cosmetics and personal care products, whilst Dr. Mark Smith, director general of Natrue, will be discussing regulatory developments (impact on ingredients, products and claims) for natural and organic cosmetics, and future opportunities for the sector.<\/p>\n

The seminar programme is also renowned for providing visitors with invaluable business tips and advice from a number of leading industry experts.\u00a0 Ewa Dani\u00e9l, toxicologist and founder of AllergyCertified, will be unveiling her tips about how to avoid skin allergies and how to make cosmetic products more skin friendly, whilst Hannah Sj\u00f6str\u00f6m, editor-in-chief of naturligtsnygg.se, will be providing ideas on how to capture new audiences through communication and ways to improve SEO and ROI.<\/p>\n

For the full seminar line-up and timings, please visit www.naturalproductsscandinavia.com\/education\/natural-beauty-theatre.<\/p>\n

\"beauty<\/a><\/p>\n

The Beauty Hour sessions<\/h3>\n

The theatre will also see the return of the popular \u2018beauty hour\u2019 sessions, where beauty brands will demonstrate their latest product innovations to a live audience.<\/p>\n

Participants include:<\/strong><\/p>\n