{"id":21153,"date":"2018-02-20T19:33:09","date_gmt":"2018-02-20T17:33:09","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=21153"},"modified":"2023-05-02T09:04:44","modified_gmt":"2023-05-02T07:04:44","slug":"natural-organic-products-europe-2018-best-in-clean-health","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2018\/02\/20\/natural-organic-products-europe-2018-best-in-clean-health\/","title":{"rendered":"Natural &#038; Organic Products Europe 2018 to showcase the best in clean health"},"content":{"rendered":"<p>Whether it\u2019s down to health, environmental factors, or sustainability, the \u2018clean-label\u2019 movement shows no signs of abating.\u00a0 Retailers and buyers wishing to take advantage of this growing trend will find a host of innovative \u2018clean-label\u2019 VMS and health products at this year\u2019s Natural &amp; Organic Products Europe show, which returns to London ExCeL on 22-23 April.<!--more--><\/p>\n<p>According to Mintel, \u2018products will need to satisfy an even greater number of requirements to meet consumers and regulators demands as expectations for clean labels evolve\u2019. Rising demand for more natural and clean label products has kept Natural &amp; Organic Products Europe well ahead of the curve since it first launched in 1997. The show is renowned for showcasing the best choice of certified organic, GMO-free, vegan, vegetarian, and sustainable health and wellness innovations from around the world, and this year is no exception.<\/p>\n<h3>Transparency and traceability<\/h3>\n<p><em>\u201cWe think of \u2018clean labels\u2019 with our foods, and demand in ever-increasing measure the food attributes that matter most to us, for example organic certification, third party certifications, and other indicia demonstrating full traceability,\u201d<\/em> says <strong>Jeffery Brams<\/strong>, VP of international business and science at Garden of Life.<\/p>\n<p>He explains: <em>\u201cOur consumers are buying our products specifically to enhance their health and wellbeing.\u00a0 It\u2019s critically important that they see us delivering on that promise with fewer, simpler, and more familiar ingredients rather than pharma chemicals. Our customers increasingly expect this to be our industry\u2019s definition of clean label and they deserve it.&#8221;<\/em><\/p>\n<blockquote><p>What differentiates the local healthy food and supplement retailer is, in part, its ability to form meaningful customer relationships through educated and passionate employees<\/p><\/blockquote>\n<p><em>&#8220;The best retailers are seeing their new role as curators of the \u2018best in health\u2019, and their stores are becoming trusted environments for this. Nothing speaks to this need better than traceability. Certifications such as organic, non-GMO, kosher\/halal, vegan, and Informed Choice all provide consumers the assurances of clean, traceable ingredients and provide retailers a unique advantage.\u201d<\/em><\/p>\n<p>The <a href=\"https:\/\/www.soilassociation.org\/certification\/trade-news\/2018\/organic-has-reached-its-highest-sales-ever-at-over-22b\/\" target=\"_blank\" rel=\"noopener\">Soil Association\u2019s recent organic market report<\/a> reveals that the \u2018UK organic market is now in its fifth year of strong growth and worth \u00a32.09 billion\u2019, with the organic beauty and wellbeing sector worth \u00a361.2 million.<\/p>\n<p>This strong growth in organic is well represented across the show floor (including across health, food and beauty). G&amp;G Vitamins, Treat Me Nice UK, Vidya Europe, Motion Nutrition, KIKI Health, Lifeplan Products, Living Planet, Garden of Life, and Pukka Herbs are just a few certified organic health brands on offer for 2018.<\/p>\n<h3>Clean-label innovations<\/h3>\n<p>Health and wellness exhibitors like Wild Nutrition, A.Vogel Herbal Remedies, Coyne Healthcare, BioCare, Natures Aid, Terranova, The Naked Pharmacy, Wiley\u2019s Finest, and Viridian Nutrition \u2013 who have been advocates of clean-label vitamins, minerals, nutrition powders, and supplements for a number of years \u2013 will all be promoting their latest offerings at the show.<\/p>\n<p>Viridian Nutrition is launching its Nordic Forest Blend Wild Chaga and Raw Cacao beverages, whilst Natures Aid is introducing its new range of vegan probiotics and MCT Oil.\u00a0 Wiley\u2019s Finest is showcasing its new Wiley&#8217;s Finest Bold Vision,\u00a0and Vidya Europe\u00a0is promoting its new 95% Organic Turmeric Extract,\u00a0Organic Ashwagandha Extract, and Organic Moringa Oil. \u00a0Other new health products to see include: \u00a0Wild Nutrition\u2019s new Turmaforte Full Spectrum Turmeric, Vitae Natural Nutrition\u2019s Vitadigest Enzymes, Optibac\u2019s daily immunity probiotics, Coyne Healthcare\u2019s Bio-Curcumin, and Origine 8 \u2013 The Complete Green Tea Extract, and Enzymedica UK is launching Acid-Soothe.<\/p>\n<p><em>\u201cViridian has been \u2018clean label\u2019 since we started nearly 20 years ago. A push for clean-label \u2013 covering provenance of ingredients, manufacturing aids\/excipients, GM and animal testing \u2013 has been a long time coming in the supplements industry,\u201d<\/em> says <strong>Cheryl Thallon<\/strong>, MD of Viridian Nutrition.<\/p>\n<p><em>\u201cClean ingredients and full-declaration clean label is what we should expect to find on supplements sold in health food stores. Clean label gives a clear point of difference for the specialist stores versus the mass market,\u201d<\/em> she says.<\/p>\n<p><strong>Elizabeth Adams<\/strong>, e-commerce buyer at bodykind, agrees that customers are actively researching and becoming much more informed about green washing:<em> \u201cI would say that it\u2019s an equal measure of certifications and ingredients. It is especially important that labelling is clear and that all ingredients are listed in supplements. I make sure we don\u2019t work with any brands that green wash. Despite the importance of certifications, I think ingredients will always trump certificates, as it\u2019s what you are putting in your body,\u201d<\/em> she says.<\/p>\n<p>As well as the certified health products on offer, there are many sustainably-sourced, free from, natural health and wellness brands \u2013 with transparency of ingredients at the core \u2013 making their debut at the show.<\/p>\n<p>These include: Biodane Pharma A\/S (dietary supplements, Bionativa (organic hemp), Brabetz Holding (dissolving tablet supplements), Alkanatur Drops (alkaline water filter), CBD Health Foods (Canabidol \u2013 CBD oil), Equisalud (natural supplements), Georganics (oral healthcare), Love Life Supplements (nutritional supplements and powders), Oliveleaf (chaga, hemp and turmeric oils, powders and capsules), Treat Me Nice (magnesium products), Vital Proteins (collagen based supplements), Wunder Workshop (Ayurvedic inspired turmeric supplements and teas), and many more.<\/p>\n<p><strong>To view the initial exhibitor list, visit www.naturalproducts.co.uk\/exhibitor-list<\/strong><\/p>\n<p><em>\u201cMore and more questions are being asked about the source of the ingredients e.g. where are the herbs actually from and how are they farmed, what fish is in the fish oil and where do they come from, and how are they ensuring sustainability? These are all types of questions that manufacturers should be prepared for and able to give a good answer to\u201d,<\/em> says nutritional therapist <strong>Shona Wilkinson<\/strong>, who\u2019ll be facilitating a panel discussion about \u2018ingredients for success\u2019 in the Natural Products Talks Theatre on opening day.<\/p>\n<p><em>\u201cI think this is a great trend and it\u2019s good to see consumer demand putting pressure on manufacturers to up their game as far as clean labelling and transparency is concerned.\u00a0 We are in the health industry and it is our duty to only provide supplements for our consumers that are healthy, effective and good for us as well as the planet,\u201d<\/em> she says.<\/p>\n<h3>Natural &amp; Organic Products Europe 2018 &#8211; Register for a free trade pass<\/h3>\n<p>Natural &amp; Organic Products Europe \u2013 Europe\u2019s biggest natural and organic trade event \u2013 returns to London ExCeL on 22-23 April.<\/p>\n<p><strong>To register for a free advance trade ticket, visit\u00a0<a href=\"https:\/\/eventdata.uk\/Visitor\/NOPE2018.aspx?TrackingCode=PR2\" target=\"_blank\" rel=\"noopener\">www.naturalproducts.co.uk<\/a><\/strong><\/p>\n<p><em><strong>Bio Eco Actual<\/strong>, International Organic Newspaper<br \/>\n<\/em><a href=\"https:\/\/www.bioecoactual.com\/en\/newspaper-library\/\" target=\"_blank\" rel=\"noopener\"><strong>Read our issues<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it&rsquo;s down to health, environmental factors, or sustainability, the &lsquo;clean-label&rsquo; movement shows no signs of abating.&nbsp; Retailers and buyers wishing to take advantage of this growing trend will find a host of innovative &lsquo;clean-label&rsquo; VMS and health products at this year&rsquo;s Natural &amp; Organic Products Europe show, which returns to London ExCeL on 22-23 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5210],"tags":[],"class_list":["post-21153","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest-organic-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Natural &amp; Organic Products Europe 2018 to showcase the best in clean health - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Rising demand for more natural and clean label products has kept Natural &amp; 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