{"id":24509,"date":"2018-12-03T18:26:22","date_gmt":"2018-12-03T16:26:22","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=24509"},"modified":"2022-12-28T19:04:33","modified_gmt":"2022-12-28T18:04:33","slug":"successful-natural-products-scandinavia-nordic-organic-food-fair-2018","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2018\/12\/03\/successful-natural-products-scandinavia-nordic-organic-food-fair-2018\/","title":{"rendered":"Quality buyers pack the aisles at hugely successful Natural Products Scandinavia & Nordic Organic Food Fair 2018"},"content":{"rendered":"

4488 attendees from 66 countries<\/strong> \u2013 including senior representatives from Holland and Barrett, Life, Helsekost, Matas, Dansk Supermarket, IKEA, Arket (H&M), ICA, Axfood, Coop Trading, Netto, Lidl, Magasin du Nord, Orkla, Midsona and Total Produce \u2013 some of Scandinavia\u2019s biggest buyers, retailers and distributors \u2013 were packing the aisles at Natural Products Scandinavia and the Nordic Organic Food Fair 2018.<\/p>\n

\"Quality<\/p>\n

Held at Malm\u00f6M\u00e4ssan on 14-15 November, the event brought together key decision makers from over 1700<\/strong> companies<\/strong> \u2013 interested in expanding their organic food, drink, and eco-living offering from over 500 exhibitors<\/strong>. Notably nearly a third of visitors cited a corporate spend of over<\/strong> \u20ac500,000<\/strong>, and 9% reported over \u20ac5 million<\/strong>.<\/p>\n

\u201cEstablished as the biggest show for natural and organic in the Nordic region, Natural Products Scandinavia and the Nordic Organic Food Fair was a must-attend event for the industry. Many exhibitors have already reported record orders and hailed the show as a significant success\u201d,<\/em> says Fiona Allen<\/strong>, portfolio director of Natural Products Scandinavia & Nordic Organic Food Fair.<\/p>\n

\u201cThis year\u2019s line-up offered our visitors an unrivalled opportunity to see the latest eco living and organic innovations on the market and also get expert advice and insights from leading industry speakers.\u00a0 From the business deals across the floor, to the standing room only Holland & Barrett live pitch, as well as the exhibition stands that just looked incredible \u2013 everyone should be very proud of the creativity and innovation on show here.\u00a0 This is a fantastic industry to be a part of!\u201d<\/em> she says.<\/p>\n

\u2018High calibre\u2019 buyers and \u2018impressive\u2019 visitor names<\/h3>\n

The quality of buyers in attendance certainly didn\u2019t go unnoticed by exhibitors.\u00a0 Many have said the show is the \u2018perfect opportunity\u2019 to meet \u2018high calibre\u2019 contacts and potential business partners, that have the \u2018same ethos\u2019 and \u2018appreciate the value\u2019 of eco-alternative products.<\/p>\n

Commenting on her exhibiting experience Anna Brightman<\/strong>, co-founder of Upcircle (and Optiat) says: \u201cWe\u2019ve had another brilliant year exhibiting at Natural Products Scandinavia in Malm\u00f6.\u00a0 This year we launched our rebrand at the show \u2013 a fantastic opportunity to show our new range to our existing partners as well as lots of new ones.\u00a0 A highlight for us this year was pitching to Holland & Barrett Sweden \u2013 and walking away with a listing.\u00a0 What a phenomenal outcome, and a brilliant way to get our rebrand off to a flying start!\u201d<\/em><\/p>\n

\u201cI was impressed with the planning of the event, the calibre of exhibitors and the impressive visitor names across the show floor.\u00a0 The program was fully booked with a lot of captivating presentations and seminars.\u00a0 I must say it is the place to be if you want to be in the organic business\u201d<\/em>, says Emma Bergqvist<\/strong>, founder of Tree of Brands and president of NOC Sweden.<\/p>\n

\"Quality<\/p>\n

\u201cNatural Products Scandinavia is a super, fun show where the active participation of the visitors (for instance in the Holland & Barrett pitch) adds a good twist to these kind of events.\u00a0 The B2B matchmaking with the Enterprise European Network also deserves the attention of any company looking to attend.\u00a0 Since the fair I\u2019ve been bombarded with requests from many companies around the world wanting to do business with us, which has been a superb result\u201d,<\/em> says Martin Chab<\/strong>, founder of Ginger Diamonds Sweden AB.<\/p>\n

\u201cWe found the show to have a high calibre of visitors and was very well organised.\u00a0 We met enthusiastic retailers and buyers, who are ideal for our certified natural skincare brand.\u00a0 They have the same ethos of us and see that natural skincare is the way forward, especially for pregnancy, baby and all mothers\u201d<\/em>, says Jan Bastard<\/strong>, company director at Motherly Love.<\/p>\n

\u00a0<\/strong>\u201cOur goal at this year\u2019s exhibition was to identify potential distributors for Sweden and Norway since we already export to Finland and Denmark. We now have the luxury to choose between a few distributors for Sweden and Norway, so we\u2019re very pleased with the result\u201d<\/em>, says Jacob Thundil<\/strong>, director at CocoFina.<\/p>\n

\u201cNatural Products Scandinavia was a great way for us to meet fellow brands, retailers, and distributors who appreciate the value in eco-alternative products.\u00a0 We not only formed new business relationships, but also gained invaluable knowledge and insight into business trends\u201d,<\/em> says Sara Moradi<\/strong>, founder of Ivyverdure.<\/p>\n

\"Quality<\/p>\n

Insights, reports and future trends<\/h3>\n

Alongside the show\u2019s bustling exhibition, the three theatres (Natural Theatre, Organic Theatre & Natural Beauty Theatre) were a hive of activity throughout.\u00a0 Highlights included a Baltic research report from Natural Products Global and <\/em>Moreganic Sourcing,<\/em> Ekoweb<\/em>\u2019s annual organic market report, Euromonitor International\u2019s trends in health and wellness, Kosmetikk<\/em> editor Kristine R\u00f8dland\u2019s top beauty picks from the show-floor, Packbridge delivered two sessions about sustainable packaging, and the show\u2019s first live innovation pitch to Holland & Barrett drew in the crowds.<\/p>\n

Renowned for displaying the latest products to hit the market, the show-floor was full of new launches and never seen before product innovations.\u00a0 Optiat launched their new re-branded \u2018UpCircle\u2019 \u2013 a line of products using waste that would otherwise be thrown away, whilst PEZ International GmbH previewed its very first organic \u2018porridge to go\u2019 in pouches.\u00a0 As well as its range of luxury speciality teas (including one of the most expensive tea\u2019s in the world\u2019), London Tea Exchange introduced its organic Matcha green tea energy drink.\u00a0 Hevea launched its range of non-toxic\/sustainable natural rubber products for dogs and children, Myrtle & Maude presented its new cruelty- free Hydrogel stretch-mark belly mask and Polskie Wody Lecznicze launched its range of \u2018healing waters\u2019 that contain natural iodine.\u00a0 As well as this, visitors had a sumptuous display of the latest products in the Innovation Zone, where they could also vote for their favourite products entered into the Natural & Organic Awards Scandinavia.<\/p>\n