{"id":29038,"date":"2019-11-27T18:06:51","date_gmt":"2019-11-27T16:06:51","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=29038"},"modified":"2019-11-27T18:46:53","modified_gmt":"2019-11-27T16:46:53","slug":"successful-nordic-trade-shows-reflect-thriving-sustainability-sectors","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2019\/11\/27\/successful-nordic-trade-shows-reflect-thriving-sustainability-sectors\/","title":{"rendered":"Successful Nordic trade shows reflect thriving sustainability sectors"},"content":{"rendered":"

With hundreds of the latest new products on display, a packed education programme, busy show floor features and an inspirational co-located conference, this year\u2019s Eco Life Scandinavia<\/strong> and the Nordic Organic Food Fair<\/strong> welcomed 4,836 attendees (from 63 countries) at Malm\u00f6M\u00e4ssan, over 13-14 November. \u00a0<\/p>\n

\"Successful<\/p>\n

This year\u2019s leading trade events for natural, organic, and sustainable food, drink, health, beauty and eco-living products\u00a0enjoyed an 8% increase of attendees<\/strong> (from 2018) \u2013\u00a0confirming a continued confidence in Scandinavia\u2019s sustainable industries, and further solidifying the Nordic region as \u2018world champions\u2019 in this growing sector.<\/p>\n

The statistics speak for themselves: notably 21% of the quality buyers in attendance reported a corporate spend of over \u20ac500,000, and 13% reported a spend of over \u20ac5 million.\u00a0 These included leading representatives from Holland & Barrett, Life, Helsekost, 7-eleven Denmark, Lidl, IKEA Food, Biomarket, Planet Organic, Midsona, Malm\u00f6 Stad, Coop Denmark, Coop Sverige, Magasin du Nord, Aldi, Retail House, Naturkost, and many more.<\/p>\n

They were there to see 500 exhibiting companies<\/strong>, over 50 speakers in three theatres, 226 face to face meetings (facilitated by Enterprise Europe Network), two live product pitching sessions (Holland & Barrett and Paradiset), the new Sustainability in Retail Forum, a new sustainable drinks and vegan section \u2013 plus the event\u2019s first \u00a0\u2018Country of the Year\u2019 ceremony \u2013 making the 2019 show its most varied and inspirational to date.<\/p>\n

As well as this, visitors had a sumptuous display of the latest products<\/strong> in the Innovation Zone, where they could seek out what\u2019s new to hit the market, and vote for their favourite 11 products in the Natural & Organic Awards Scandinavia. \u00a0New innovations from WellAware Nutrition, Raw & Wild, Sweden Eco, The Ferment Project, Arctic Vita, Apimab, Cordero Organic, Hanegal, Nurme, and Supergarden scored top marks with visitors and judges, and Coop Danmark and Life Europe were named the first \u2018Retailers of the Year\u2019.\u00a0 To see the full results, please visit\u00a0www.ecolifeshow.com\/noas-awards-2019<\/a>\u00a0and\u00a0www.ecolifeshow.com\/retailer-awards-2019<\/a>.<\/p>\n

\"nordic<\/p>\n

\u201cThe best show yet\u201d<\/h3>\n

Melina Viking, event manager for Eco Life Scandinavia and the Nordic Organic Food Fair, is thrilled with the result. She says: \u201cThe 2019 show was a big hit, and we couldn\u2019t be happier with the quality of products and visitors across the show floor<\/strong>.\u00a0 The natural and organic market is thriving, proven by the increase in new buyers across Scandinavia (and beyond) who came to source the latest product innovations to satisfy the consumer demand for natural, sustainable and eco-friendly products.<\/p>\n

\u201cJust some of the statements shared by our exhibitors and leading buyers included \u2018The best show yet\u2019 and \u2018Can\u2019t wait for next year\u2019 \u2013 and so many exhibitors have said they would like to rebook again for next year.\u00a0 There were many highlights, from Organic Denmark building a completely sustainable stand out of old pallets, to a standing room only \u2018Who\u2019s Who in Green Beauty\u2019 ceremony, as well as the launch of the Sustainability in Retail Forum.\u00a0 If you\u2019re in the natural, organic and sustainability industry, Eco Life Scandinavia and the Nordic Organic Food Fair should be marked in your calendar for 2020,\u201d says Viking.<\/p>\n

Testimonials across the show floor praised the co-located event for its \u2018high-quality<\/strong>\u2019 products and \u2018new trends\u2019 in the industry.\u00a0 Summing up his visiting experience, Ben Richardson-Hughes, NPD technologist at Holland & Barrett, says: \u201cEco Life Scandinavia is the one place that showcases the next big trends in the health and wellness sector.\u00a0 It\u2019s a great show and ahead of the curve with products.\u201d<\/p>\n

\u201cI have been visiting Malm\u00f6 every year since the show launched.\u00a0 This year was by far the best and most professional to date, with more new contacts than ever before,\u201d says Leif Zacho, CEO of Zacho Foods A\/S.<\/p>\n

\u201cIt was a pleasure to visit the Nordic Organic Food Fair this year. It was a very pleasant, calm and well-structured event. Products were of high quality and the general show had a really nice atmosphere<\/strong>,\u201d says Margarida Bacelar, R&D manager at Carealis Produtos Alimentares.<\/p>\n

\u201cThis is my third visit and this year there have been some great companies. \u00a0I\u2019ve found the products I\u2019ve been looking for \u2013 this really is the place to see what\u2019s new in the industry,\u201d says Manjuma Asheke from GLM.<\/p>\n

\u201cI\u2019ve visited the show every year it exceeds my expectations every time. \u00a0I\u2019ve found even more suppliers this year, and have even placed some orders, so I\u2019m very happy with the result,\u201d says Lena Kunelius from Ekolo & Ekolo Wholesale.<\/p>\n

\"nordic<\/p>\n

Record success at LIVE Innovation Pitches<\/h3>\n

The show\u2019s popular LIVE innovation pitches to Holland & Barrett and Paradiset also took place and drew in standing room only crowds.\u00a0 For the first time, the innovation was so strong across the pitches, Holland & Barrett\u2019s buying team opted to have further talks with all the shortlisted companies, which included\u00a0\u00a0\u00a0 Biolat, Buynature Distribution, Farmavita d.o.o, FRUU cosmetics, Hemptouch, and Waxwrap.\u00a0 And WiSH by SEiMEi (Denmark) was the company chosen to have further talks with the Paradiset buying team.<\/p>\n

\u201cThanks for the best exhibition that I participated in, to date. \u00a0I have collected a number of contacts, orders and thanks to your show, a potential new client in the shape of Holland and Barrett Sweden,\u201d says Amin Barrada, CEO from Buynature Distribution.<\/p>\n

Save the date for 2020<\/h3>\n

Eco Life Scandinavia and the Nordic Organic Food Fair return to Malm\u00f6M\u00e4ssan on 11-12 November 2020.<\/p>\n

For more information visit\u00a0www.ecolifeshow.com<\/a>\u00a0or\u00a0www.nordicorganicfoodfair.com<\/a><\/strong><\/p>\n

Subscribe<\/a>\u00a0at our Newsletter and be up to date with the latest news in the European Organic Sector<\/strong><\/p>\n

Bio Eco Actual<\/strong>, International Organic Newspaper
\n<\/em>Read our issues<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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