{"id":29913,"date":"2020-01-13T16:00:43","date_gmt":"2020-01-13T14:00:43","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=29913"},"modified":"2020-01-11T11:48:15","modified_gmt":"2020-01-11T09:48:15","slug":"natural-and-organic-visionaries-share-their-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2020\/01\/13\/natural-and-organic-visionaries-share-their-trends-for-2020\/","title":{"rendered":"Natural and Organic visionaries share their trends for 2020"},"content":{"rendered":"

With demands in sustainability, conscious living, and social responsibility on the rise, the leading trade show Natural & Organic Products Europe<\/strong> \u2013 recognised as an \u2018established innovation hub for health, food, beauty, wellness and sustainable living\u2019 by Mintel \u2013 is the place to discover what\u2019s new and next in the world of natural and organic.\u00a0 <\/u>So, what trends will be shaping the industry in the year to come?<\/u><\/u><\/p>\n

<\/p>\n

\"Natural<\/p>\n

Trend predictions for 2020 were provided by senior representatives from Holland & Barrett, Soil Association, Green People, HFMA, Beauty Kitchen, Motion Nutrition, The Vegan Society,\u00a0Natural Products News<\/em>, OF+ Consulting, Glow Organic, and NaturalProductsGlobal.com<\/em>. \u00a0While responses were varied, many agreed that zero waste, innovations in packaging, CBD, a post-Brexit Britain, and the climate crisis are notable talking points this year. \u00a0Whilst trends in brain nutrition, personalised nutrition, bioengineered ingredients, and edible beauty also made the list, among others.<\/u><\/u><\/p>\n

<\/u><\/u>Planet-centric decision making\u00a0<\/u><\/u><\/h3>\n

\u201cFor me, the most interesting trends in 2020 will spring from the climate crisis and how brands respond to the growing problem<\/strong>. I\u2019m optimistic that in our sector at least, environmental issues will underpin the majority of launches. \u00a0World events like the Australian bush fires are only going to further hammer home to consumers the magnitude of the climate crisis and the importance of planetary responsibility \u2013 on an individual level and, of course, at government and industry level,\u201d says Rosie Greenaway, editor of\u00a0Natural Products News<\/em>.<\/u><\/u><\/p>\n

<\/u><\/u>\u201cThe climate emergency<\/strong> our planet is facing is now undeniable. This presents an opportunity for the industry to come together and champion sustainability in innovations that are kinder to the planet and the creatures we share it with,\u201d says Abigail Stevens, trademark marketing manager at The Vegan Society.<\/u><\/u><\/p>\n

\u201cI think this year we\u2019ll see climate change messaging increasingly pushing its way into the marketing of natural and organic. In particular, I expect to see organic responding to the shift in consumer behaviour from individual-centric to planet-centric decision making,\u201d says Jim Manson, editor-in-chief of\u00a0NaturalProductsGlobal.com<\/em>.<\/u><\/u><\/p>\n

Organic as a sustainable solution\u00a0<\/u><\/u><\/h3>\n

“While there have been more reports and documentaries on biodiversity decline and the impacts of intensive farming methods, Soil Association is hopeful that the relevance of organic as a solution will waken shoppers from their routine habits, and the majority will want to understand more about where their food comes from and how it is produced. Brands that are both organic and have other attributes such as \u2018free from\u2019, \u2018vegan\u2019 or \u2018less packaging\u2019 will have the greatest chance of greater success,” says Finn\u00a0Cottle, trade consultant at Soil Association.<\/u><\/u><\/p>\n

Eating for your brain<\/u><\/u><\/h3>\n

\u201cI predict that the concept of integrated health will be even more mainstream than it is at the moment.\u00a0 This year has been a turning point in terms of the awareness of mental health issues in the media and I was approached by a team of worldwide leading trauma and attachment psychologists and psychiatrists, who recognised the benefits of integrating nutrition to aid the healing of mind and body for a better overall recovery. \u00a0This led me into conducting lengthy research into the nutrients to best support depression, PTSD, anxiety and insomnia and formulating two new supplements for the mental health professionals to use with their patients,\u201d says Dr. Marilyn Glenville, leading nutritionist and authority on women’s health issues.<\/u><\/u><\/p>\n

Vegan backlash\u00a0<\/u><\/u><\/h3>\n

“This year, I think we will see a rise in the \u2018vegan backlash\u2019. Health and eco-conscious individuals turning to a vegan diet have seen that too many products are highly processed, of questionable nutritional value, and use unsustainable\/unethical ingredients. \u00a0I hope the backlash will bring some perspective to the market, allowing vegans to marry convenience, taste, health, and sustainability. \u00a0One opportunity for 2020, will be education on \u2018vegan scratch cooking\u2019, where retailers sell ingredients which permit a more natural, plant-based diet based around organic whole foods \u2013 fruit, veg, nuts, grains, bean, and pulses \u2013 making this more accessible to the masses and provide a competitor to recently launched over-processed food and drink,” says Simon Wright, sustainable food consultant and founder of OF+ Consulting.<\/u><\/u><\/p>\n

Zero waste and innovative packaging\u00a0<\/u><\/u><\/h3>\n

\u201cUnsurprisingly, plastic-free and zero waste will continue to be a focus in 2020 with customers looking to leave as small a mark on the planet as possible,\u201d says Mitch McCarthy, assistant category manager at Holland & Barrett.<\/u><\/u><\/p>\n

<\/u><\/u>“At Motion Nutrition, we\u2019ve moved towards plastic-free, compostable materials, but what should people do in areas where councils don\u2019t collect food waste?<\/strong> And what is happening to recyclable waste: is it really getting recycled, or ending up in a landfill? Providing real solutions to these issues in a way that is easy for consumers to grasp will be a fantastic opportunity for growth to whoever can crack it. \u00a0We need to offer solutions that do not put the burden of responsibility on the consumer, but instead make it easier for them to lead an environmentally conscious life. How about liquid shampoo packed in a bottle made of hard soap?” says Joseph Welstead, CEO of Motion Nutrition.<\/u><\/u><\/p>\n

“The industry and consumers have started to realise that the impact on the environment of beauty product packaging is even bigger than the ingredients used. \u00a0The trend is being driven by consumers and the industry is trying to react quickly by reducing packaging and making it more recyclable, but this is just being ‘less-bad’. \u00a0Many are also launching refill options using unrecyclable pouches, however only those that are truly mission led and focus on reuse models will really meet the consumer demand for ‘more-good’,” says Jo Chidley, co-founder of Beauty Kitchen UK.<\/u><\/u><\/p>\n

\"Natural<\/p>\n

Less is more in post-Brexit Britain\u00a0<\/u><\/u><\/h3>\n

“While Brexit uncertainty has begun to dissipate, its day-to-day financial realities are still unknown; I wouldn\u2019t be surprised to see a reluctance towards spending from consumers, which will strengthen the \u2018less is more\u2019 position of multifunctional beauty products,” says Rosie Greenaway, editor of\u00a0Natural Products News<\/em>.<\/u><\/u><\/p>\n

“The move towards a post-Brexit Britain brings us into unchartered territory<\/strong> and could see natural and organic brands navigating hurdles to import ingredients and finished products. By manufacturing in the UK, companies, like Green People for instance, hope to circumvent this and plan to continue expanding its local product offerings throughout 2020,” says Stephanie Matson, marketing manager at Green People.<\/u><\/u><\/p>\n

Regulatory status of CBD\u00a0<\/u><\/u><\/h3>\n

“Ironically, I see the greatest opportunity for 2020 as also being the greatest threat, and that is the regulatory status of CBD food supplements, and our continued ability to freely market these products. \u00a0On the one hand we have a new market emerging that is quite unlike anything I have seen in my career (some estimates say that the market for CBD supplements will before too long exceed the current entire market value for all other food supplements combined). But the real challenge comes from regulators seeking to see these products removed from the market, thereby running the risk of driving consumers to less-regulated online sources of supply,\u201d says Graham Keen, executive director at HFMA.<\/u><\/u><\/p>\n

\u201cCBD will only continue to grow as a staple in people\u2019s beauty routines and move increasingly into the mainstream. People will be looking for products led with single ingredients, so they know exactly what they are putting on their body \u2013 avoiding long, complicated ingredients lists which don\u2019t feel as natural,\u201d says Mitch McCarthy, assistant category manager at Holland & Barrett.<\/u><\/u><\/p>\n

\u201cI think we\u2019ll also see some clarification in 2020 on how the CBD category will be regulated in the future,\u201d says Jim Manson.\u00a0 Whilst Rosie Greenaway adds: “CBD is likely to keep turning up \u2013 not just in health supplements but also in beverages.”<\/u><\/u><\/p>\n

Bioengineered ingredients\u00a0<\/u><\/u><\/h3>\n

“The growing consumer interest in natural, plant-based ingredients in beauty products is likely to put an even bigger strain on the planet. A more sustainable option will be to bioengineer ingredients to offer the best of both worlds \u2013 sustainably harvested ingredients, and the benefits of plant-based ingredients for the skin. \u00a0If this is able to be achieved, it will take the strain off the environment and meet market demand,” says Mel Jenkinson, founder of Glow Organic.<\/u><\/u><\/p>\n

\u201cIn terms of trend-led ingredients, we\u2019re expecting squalane to continue to be a big ingredient in skincare. \u00a0This can be found from natural sources now such as sugar cane and olives and acts like an emollient when applied to the skin,\u201d says Mitch McCarthy, assistant category manager at Holland & Barrett.<\/u><\/u><\/p>\n

Personalised nutrition\u00a0<\/u><\/u><\/h3>\n

“In health and nutrition, there is a lot of noise currently around personalised health. It\u2019s not surprising that the big food and health multinationals are snapping up the most innovative new players in this field. \u00a0We will also see efforts being made in 2020 to formalise a definition of ‘personalised nutrition’ so that its potential is more widely understood, and it becomes embedded in our healthcare culture,” says Jim Manson, editor-in-chief of\u00a0NaturalProductsGlobal.com<\/em>.\u00a0<\/u><\/u><\/p>\n

Edible beauty\u00a0<\/u><\/u><\/h3>\n

“One of the biggest trends in the natural health sector is \u2018edible beauty\u2019 \u2013 dietary supplements, nutrition and foods for anti-aging, skin health, and beauty. \u00a0Market research predicts that in 2020 the \u2018digestible beauty product\u2019 market will reach $7.4bn (Global Industry Analysts Inc). There\u2019s an amazing opportunity for the skincare and nutrition fields to start joining forces to create innovative ways to tackle both inner and outer beauty,” says Star Khechara, founder of Academy of Beauty Nutrition.\u00a0<\/u><\/u><\/p>\n

Natural & Organic Products Europe 2020<\/u><\/u><\/h3>\n

Retailers and buyers attending this year\u2019s Natural & Organic Products Europe<\/strong> will find all of the above and more.\u00a0 Over 700 exhibitors will be there, showcasing the best choice of natural, certified organic, vegan, Fairtrade and free-from food, drink, VMS, cosmetics, skincare, and eco-living products to hit the market.\u00a0<\/u><\/u><\/p>\n

Show features include 70 speakers<\/strong> across three theatres; two New Product Showcases; international and regional pavilions; a new Spritz area (natural, organic, biodynamic, and vegan wines, beers and no-and-low drinks);\u00a0 Independent Retailer Networking Lounge; Vegan World; Successful Retailing and Live Innovation Pitches with Ocado, Sainsburys and Holland & Barrett \u2013 plus much more.<\/p>\n

For more information and to register your interest in attending, please visit <\/span>www.naturalproducts.co.uk<\/span><\/a>\u00a0 \u00a0\u00a0\u00a0<\/span><\/strong><\/p>\n

Subscribe<\/a>\u00a0at our Newsletter and be up to date with the latest news in the European Organic Sector<\/strong><\/p>\n

Bio Eco Actual<\/strong>, International Organic Newspaper
\n<\/em>Read our issues<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

With demands in sustainability, conscious living, and social responsibility on the rise, the leading trade show Natural & Organic Products Europe – recognised as an ‘established innovation hub for health, food, beauty, wellness and sustainable living’ by Mintel – is the place to discover what’s new and next in the world of natural and organic.  […]<\/p>\n","protected":false},"author":419,"featured_media":29914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5210],"tags":[],"class_list":["post-29913","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest-organic-news"],"yoast_head":"\nNatural and Organic visionaries share their trends for 2020<\/title>\n<meta name=\"description\" content=\"The leading trade show Natural & Organic Products Europe is the place to discover what\u2019s new and next in the world of natural and organic.\u00a0\" \/>\n<meta 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