{"id":35108,"date":"2020-05-06T09:56:19","date_gmt":"2020-05-06T07:56:19","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=35108"},"modified":"2020-05-06T09:58:32","modified_gmt":"2020-05-06T07:58:32","slug":"plant-based-and-cbd-set-the-pace-for-uk-natural-products-sector","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2020\/05\/06\/plant-based-and-cbd-set-the-pace-for-uk-natural-products-sector\/","title":{"rendered":"Plant-based and CBD set the pace for UK natural products sector"},"content":{"rendered":"

As natural products industry professionals prepare to gather in London for next year Natural & Organic Products Europe event (18-19 April), a buoyant UK market<\/strong> is signalling confidence on several fronts.<\/p>\n

<\/p>\n

\"Plant-based<\/p>\n

In February the Soil Association published its 2020<\/em> Organic Market Report<\/em>, showing that Britain\u2019s organic market grew 4.5% in 2019<\/a>. It\u2019s the eighth consecutive year of growth for the sector, and the organic charity expects the market will hit the \u00a32.5 billion mark by the end of 2020.<\/p>\n

Indies setting the pace<\/h3>\n

The annual survey of the UK organic scene<\/strong> revealed that supermarket sales of organic increased by 2.4%, comfortably outpacing the overall food market. Independent retailers meanwhile enjoyed a 6.5% rise in sales of organic in 2019.<\/p>\n

The biggest growth category was online and home delivery<\/strong>, with sales up 11.2%. The Soil Association puts the success of this channel \u2013 which includes organic veg box schemes and online retailers like Ocado \u2013 down to its especially wide organic offer.<\/p>\n

Ocado<\/strong>, the UK\u2019s biggest organic online retailer, expanded its organic lines to over 4,500, helping it achieve a 12% sales increase. Searches on the Soil Association website for \u2018organic box scheme\u2019 increased 174% year-on-year to the end of 2019.<\/p>\n

Away from food and drink, sales of certified organic and natural beauty and wellbeing products<\/strong> soared by 23%. Additional good news for the category is that more consumers are looking for trusted labels, like organic, when choosing beauty products.<\/p>\n

While continuing uncertainty over Britain\u2019s post-Brexit trade agreements isn\u2019t helpful, the organic sector remains upbeat about longer term prospects. One reason for this optimism is the growing trend towards \u2018planet-centric\u2019 purchasing behaviour, which directly advantages organic. Whether it\u2019s food, or beauty and wellbeing, organic increasingly chimes with consumers who are aligned with the growing environment and climate movements, says the Soil Association.<\/p>\n

Plant-power<\/h3>\n

The UK\u2019s plant-based and vegan sectors continue to power ahead. According to Mintel, the UK has now overtaken Germany as the world leader in vegan food launches. Its latest report into the category reveals that 23% of all new UK food product launches were labelled vegan in 2019, and that sales of meat-free food products have grown an impressive 40%, from \u00a3582 million in 2014 to an estimated \u00a3816 million in 2019. If the category continues its current growth trajectory, sales will be in excess of \u00a31.1 billion by 2024.<\/p>\n

Most of the growth in vegan and plant-based foods is coming from \u2018flexitarians\u2019 rather than full-time vegans (who Mintel suggests still only equate to 1% of the population).<\/p>\n

One of the challenges for vegan and plant-based brands<\/strong> is to find ways to distinguish themselves from competitors in an increasingly crowded market. From being a small niche category that the specialist health food trade had all to itself, the vegan category has very quickly gone mainstream, with everyone from Tesco and Mark & Spencer to Greggs and KFC (“fingerlikin\u2019 vegan\u201d are words few of us ever expected to hear) rushing into the market.<\/p>\n

\u2018Vegan junk food\u2019 claim<\/h3>\n

But the health credentials of vegan foods<\/strong> have suddenly become the subject of fierce debate in the natural products community. That\u2019s because many meat and dairy alternatives are highly-processed products that without the \u2018vegan\u2019 or \u2018plant-based\u2019 labels would struggle to earn their place on a health food store shelf.<\/p>\n

Mintel says companies \u201cwill need to be transparent about the healthiness of their products, and also address the quality and quantity of nutrients to win over the discerning consumer\u201d. It isn\u2019t coincidence that health-leaning brands in the category align themselves with the term \u2018plant-based\u2019 rather than vegan; consumers associate it more with desirable health attributes. It\u2019s also why specialist retailers sometimes value plant-based diet enthusiasts over vegans (they\u2019re more likely to be the high-spending, health-focused shoppers they need to attract).<\/p>\n

The CBD explosion<\/h3>\n

The UK food supplements category<\/strong> has struggled for attention in recent years, eclipsed by the successes of the organic, free-from and plant-based food sectors. But the explosion of interest in CBD is changing all that. In a handful of years CBD has come from virtually nowhere to become the fastest growing natural health category in industry memory.<\/p>\n

And it seems that the UK is setting the pace for CBD sales in Europe. The Cannabis Trade Association estimates that Europe\u2019s cannabidiol market currently is worth about \u00a3480m, with the UK commanding the biggest share at around \u00a3110m. Some forecasts suggest this figure could double by 2025.<\/p>\n

Last year, in an unexpected development, the European Food Safety Authority (EFSA) reclassified CBD as a novel food, meaning that it requires pre-market authorisation before going on sale in the EU. Since the classification is legally non-binding, individual EU states can decide whether or not to enforce novel foods rules. In February 2020, the UK Food Standards Association announced the UK would<\/em> enforce the rules from 31 March 2021, and warned that companies would have to demonstrate compliance, or see their products removed from shelves.<\/p>\n

Parts of the UK CBD industry have welcomed the FSA decision, saying that regulation is needed to protect both consumers and responsible brand-owners. Others in the sector see it as part of a ploy to nudge CBD towards medicines-style regulation, that only large pharma companies can afford to operate to. One thing does seem certain: CBD\u2019s \u2018gold rush\u2019 phase is almost over.<\/p>\n

Author:<\/strong>\u00a0Jim Manson, Editor-in-Chief, Natural Products Global |\u00a0www.naturalproductsglobal.com<\/a><\/p>\n

Subscribe<\/a>\u00a0at our Newsletter and be up to date with the latest news in the European Organic Sector<\/strong><\/p>\n

Bio Eco Actual<\/strong>, International Organic Newspaper
\n<\/em>Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As natural products industry professionals prepare to gather in London for next year Natural & Organic Products Europe event (18-19 April), a buoyant UK market is signalling confidence on several fronts.<\/p>\n","protected":false},"author":419,"featured_media":35110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5210],"tags":[],"class_list":["post-35108","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest-organic-news"],"yoast_head":"\nPlant-based and CBD set the pace for UK natural products sector<\/title>\n<meta name=\"description\" content=\"As natural products industry professionals prepare to gather in Natural & Organic Products Europe event, the UK market is confidence on several fronts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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