{"id":58217,"date":"2022-04-19T12:32:50","date_gmt":"2022-04-19T10:32:50","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=58217"},"modified":"2024-08-12T09:42:10","modified_gmt":"2024-08-12T07:42:10","slug":"taking-the-natural-out-of-natural-products-expo-west","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2022\/04\/19\/taking-the-natural-out-of-natural-products-expo-west\/","title":{"rendered":"US: Taking the \u00abnatural\u00bb out of Natural Products Expo West"},"content":{"rendered":"

Natural Products Expo West<\/strong> recently returned as an in-person event after a two-year hiatus due to the COVID-19 pandemic. The show, which is organized by New Hope Network<\/strong>, was considered a success as 57,000 people attended along with more than 2,700 exhibitors. But the Anaheim, California show\u2019s sunny optimism was dimmed by controversy as some exhibiting companies promoted very unnatural products developed using risky genetic engineering technologies known as synthetic biology or GMO 2.0<\/strong>.<\/p>\n

\"Natural
Photo courtesy of The Organic & Non-GMO Report. Brave Robot, an ice cream made using GMO-derived proteins, promoted their products at Natural Products Expo West<\/figcaption><\/figure>\n

\u00abTotally inappropriate\u00bb that these companies exhibit at Expo West<\/h2>\n

Brave Robot promoted its ice cream made from Perfect Day\u2019s synbio proteins. Motif FoodWorks offered samples of its GMO-derived \u201cHemami\u201d meat alternative. Other synbio company exhibitors were Pipette sunscreens and personal care products, Atomo \u201cmolecular coffee,\u201d and Remilk dairy products, among others.<\/p>\n

Natural food retailers\u2014the main target market for Expo West\u2014said the synbio companies had no business being at the show because their products are developed using genetic engineering technologies that are even riskier than the ones the natural food industry has opposed for many years. \u201cI think it\u2019s totally inappropriate that these companies are exhibiting at Expo West; their products are not natural,\u201d says Mark Squire<\/strong>, co-owner of Good Earth Natural Foods<\/strong> in Fairfax, California. \u201cThey are hiding behind a lack of transparency. New Hope needs to understand these GMO 2.0 products have a whole new set of problems attached to them and no regulations.\u201d<\/p>\n

Some exhibiting companies promoted very unnatural products developed using risky genetic engineering technologies known as synthetic biology or GMO 2.0<\/p><\/blockquote>\n

Alan Lewis<\/strong>, vice president of government affairs, stakeholder relations, and organic compliance at Natural Grocers<\/strong>, says that New Hope Network, is \u201cbending the definition of \u2018natural\u2019 beyond the breaking point\u201d by allowing synbio companies to exhibit at the show. \u201cThe New Hope brand was founded on the hope of creating and nurturing the community of people committed to taking care of each other, animals, and the planet. Transparency was fundamental to the brand and built trust in the community. Synthetic biology violates these foundational values,\u201d he says.<\/p>\n

Patrick Sheridan<\/strong>, president and CEO of the Independent Natural Food Retailers Association<\/strong> (INFRA), saya the consensus among his group\u2019s member retailers was that synbio companies don\u2019t belong at a natural food show. \u201cWe\u2019re trying to curb the expansion of GMOs in our food system but food start- ups are getting into Expo using smart marketing campaigns that aren\u2019t transparent,\u201d he says.<\/p>\n

In a Forbes article<\/a>, Michele Simon<\/strong>, an attorney and strategy consultant for the plant-based foods industry, wrote that New Hope confuses retailers by allowing the GMO 2.0 companies to exhibit. \u201cMany of these buyers are not sophisticated enough to be up on the latest biotechnologies deployed by Silicon Valley-funded start-ups\u2026 By allowing products that clearly are not (natural), New Hope is not serving retailers in an honest way.\u201d<\/p>\n

Lack of transparency<\/h3>\n

New Hope Network allows these companies to exhibit as long as they don\u2019t make \u201cnatural\u201d claims\u2014a low bar to clear. In a recent interview<\/a>, New Hope\u2019s director of market integrity Shelley Sapsin<\/strong> emphasized the need for transparency around synbio products. But when I stopped by several synbio company booths, including Brave Robot, Motif FoodWorks, and Pipette, there was no mention of the use of genetic engineering or even \u201cprecision fermentation\u201d in the company\u2019s signage or literature. The same was true when Impossible Foods, maker of the GMO-derived Impossible Burger, exhibited at Expo West in 2019<\/a>. Squire<\/strong> says if the companies had been transparent about their use of GMOs, the attendees probably would have kept walking past their exhibits.<\/p>\n

New Hope Network allows these companies to exhibit as long as they don\u2019t make \u201cnatural\u201d claims\u2014a low bar to clear<\/p><\/blockquote>\n

Sheridan<\/strong> emphasizes that transparency is key. \u201cTransparency is the number one priority; that\u2019s why certifications (such as organic and Non-GMO Project Verified) were created. Transparency can go deeper on the label and better at the show.\u201d Sapsin<\/strong> also claimed that New Hope wasn\u2019t promoting \u201cfood tech\u201d such as synthetic biology. But that doesn\u2019t jibe with the fact that two speakers in the show\u2019s lead keynote presentation, Kathryn Peters, executive vice president at Spins, and Scott McCoy, of Whipstitch Capital, spoke about the need for lab-based protein sources and cell cultured meat to feed a growing world population. \u201cNew Hope talked a big game about transparency at Natural Products Expo West, but required none and promulgated several public deceptions in support of syn-biotech,\u201d Lewis<\/strong> says.<\/p>\n

Release of GMOs could impact the health and safety of consumers<\/h4>\n

For years, GMO proponents have said their products are needed to \u201cfeed the world,\u201d and now synbio supporters are repeating the same claim. They also say precision fermentation of proteins will eliminate the need for abusive meat production practices like confined animal feeding operations (CAFOs) and will require less land and resources.<\/p>\n

\"Natural
Photo courtesy of The Organic & Non-GMO Report. Motif FoodWorks gave out samples of their GMO-derived \u201cHemami\u201d meat alternative at Natural Products Expo West.<\/figcaption><\/figure>\n

But food industry consultant and former global grocery manager at Whole Foods Errol Schweizer<\/strong> asked several important questions about the technology in a recent article<\/a> in Forbes: How much waste material will be produced from the synbio process and how will it be disposed of? How does the energy and resource usage of such products compare to competing animal-based items? What kind of testing has been done to understand the potential environmental impact for if and\/or when the microbes escape the confines of a fermentation plant, particularly as the technology scales?<\/p>\n

For years, GMO proponents have said their products are needed to \u201cfeed the world,\u201d and now synbio supporters are repeating the same claim<\/p><\/blockquote>\n

How risky are synthetic biology techniques? Potentially very risky, according to the SEC filing of major synbio player and owner of Motif FoodWorks, Ginkgo Bioworks<\/strong>: \u201cThe genetically engineered organisms and materials that we develop may have significantly altered characteristics compared to those found in the wild, and the full effects of deployment or release of our genetically engineered organisms and materials into uncontrolled environments may be unknown\u2026 Such deployment or release\u2026 could impact the environment or community generally or the health and safety of our employees, our customers\u2019 employees, and the consumers of our customers\u2019 products.<\/em>\u201d<\/p>\n

There are not just theoretical risks; a real-life example has already shown how dangerous this technology can be. In the late 1980s, Japanese company Showa Denko used \u201cprecision fermentation\u201d to genetically engineer bacteria to produce the supplement tryptophan. But the synthetic biology process also created toxic compounds that caused eosinophilia myalgia syndrome,\u00a0a deadly disease<\/a> that killed 60 people and disabled hundreds more.<\/p>\n

The term \u201cprecision fermentation<\/strong>,\u201d which sounds like the creation of some biotech industry PR firm, is an attempt to obfuscate a risky technology. Synbio companies obviously want to steer clear of any reference to \u201cGMO or \u201cgenetic engineering.\u201d But there is nothing precise about genetic engineering, whether the \u201colder\u201d shot-in-the-dark transgenic technology or the new GMO 2.0 synbio and gene editing techniques. An article<\/a> published last year in Nature described that gene editing of human embryonic cells caused \u201cchromosomal mayhem.\u201d That is not precision.<\/p>\n

The term \u201cprecision fermentation\u201d\u00a0 is an attempt to obfuscate a risky technology<\/p><\/blockquote>\n

\u201cConsumers are being convinced this stuff is good\u201d<\/h4>\n

There is no consumer demand for Brave Robot Ice Cream or other synbio products. Synbio companies are pushing their products into the marketplace\u2014fueled by millions of dollars in venture capital\u2014and hoping consumers and food companies will buy into their dubious sustainability and plant-based claims<\/strong>. This is Silicon Valley arrogance about what is best for the U.S. food supply.<\/p>\n

\u201cConsumers are being convinced this stuff is good,\u201d Schweizer<\/strong> says. \u201cThere is no consumer demand for it. It\u2019s very different to engineer demand than to meet a need.\u201d Synbio companies will continue to appear at Expo West, and even more may follow. And if it continues, Squire<\/strong> says the show\u2019s name should change. \u201cI think New Hope shouldn\u2019t allow them on the show floor. Either that, or they should take \u2018natural\u2019 out of the Expo name.\u201d<\/p>\n

Author:<\/strong> Ken Roseboro. Article republished with permission from The Organic & Non-GMO Report<\/a><\/em><\/p>\n

Subscribe<\/a>\u00a0at our Newsletter and be up to date with the latest news from the Organic Sector<\/strong><\/p>\n

Bio Eco Actual<\/strong>, International Organic Newspaper
\n<\/em>Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Natural Products Expo West recently returned as an in-person event after a two-year hiatus due to the COVID-19 pandemic. The show, which is organized by New Hope Network, was considered a success as 57,000 people attended along with more than 2,700 exhibitors. But the Anaheim, California show’s sunny optimism was dimmed by controversy as some […]<\/p>\n","protected":false},"author":419,"featured_media":58221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8353,5210,8355],"tags":[],"class_list":["post-58217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global-organic-markets","category-latest-organic-news","category-trade-fairs-events"],"yoast_head":"\nUS: Taking the \u00abnatural\u00bb out of Natural Products Expo West - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Natural Products Expo West recently returned as an in-person event after a two-year hiatus due to the COVID-19 pandemic spreading controversy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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