{"id":61190,"date":"2022-07-12T08:32:50","date_gmt":"2022-07-12T06:32:50","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=61190"},"modified":"2025-05-15T15:02:34","modified_gmt":"2025-05-15T13:02:34","slug":"christophe-barnouin-ecotone","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2022\/07\/12\/christophe-barnouin-ecotone\/","title":{"rendered":"Christophe Barnouin (Ecotone): “We can literally put Biodiversity on the Menu every day”"},"content":{"rendered":"

Christophe Barnouin<\/strong> is the CEO of Ecotone<\/strong>, one of Europe\u2019s largest organic and plant-based food companies. For 30 years Ecotone (formerly Wessanen) has committed to change the industrial food system with alternative food. With biodiversity as its core value, Ecotone is the first international food company to fully become B Corp<\/strong> certified.<\/p>\n

\"christophe<\/p>\n

What does Ecotone mean?<\/strong><\/p>\n

Ecotone is the European leader for organic and plant-based food, as well as the first and largest international food business to be fully B Corp certified. We are a mission-led company that champions biodiversity through food. From a biodiversity perspective, an ecotone is where two biological communities or eco-systems meet and integrate to form the richest most biodiverse places on earth. This is why we named our company after this meaningful word.<\/p>\n

What\u2019s your mission?<\/strong><\/p>\n

We are committed to charting an alternative path to the dominant, industrial food model that is damaging the planet. More than a slogan, \u201cFood for Biodiversity\u201d is a catchy way to describe our job: creating food that can help biodiversity thrive, not just survive.<\/p>\n

“We are driving the change in food production in order to preserve and grow biodiversity”<\/p><\/blockquote>\n

What does \u2018make food for biodiversity\u2019 mean in practice?<\/strong><\/p>\n

It means that we are driving the change in food production in order to preserve and grow biodiversity, as well as offering consumers a wide variety of ingredients. Hence these strong commitments that drive us: we ban all chemical substances that destroy life in the fields, we promote meat and dairy alternatives to avoid deforestation, we develop advanced agricultural practices beyond organic standards, we fight against food standardisation and support revitalising ecosystems degraded by humans.<\/p>\n

You were the first international food business in Europe to be B Corp certified. What does it mean?<\/strong><\/p>\n

In a world with so many challenges, we are convinced that companies should play a role by having a positive impact. But this impact must be measurable in an objective and trustable way. B Corp is one of the most demanding certifications that evaluates brands\u2019 social and environmental impact.<\/p>\n

Becoming the first international food business in Europe to be B Corp certified stresses that our commitments are not only vocal but deeply rooted in our products, initiatives, and actions. And shared by all our brands and employees.<\/p>\n

You have strong company commitments & challenges set for 2030.<\/strong><\/p>\n

When I\u2019m looking at the work done by Ecotone teams, I\u2019m confident we\u2019ll achieve our goals. By 2030 Ecotone commits to:<\/p>\n