{"id":73053,"date":"2023-02-14T07:51:31","date_gmt":"2023-02-14T06:51:31","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=73053"},"modified":"2024-08-12T09:31:01","modified_gmt":"2024-08-12T07:31:01","slug":"eu-organic-movement-warns-against-greenwashing","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2023\/02\/14\/eu-organic-movement-warns-against-greenwashing\/","title":{"rendered":"EU organic movement warns against greenwashing"},"content":{"rendered":"<p><strong><span class=\"il\">IFOAM<\/span>\u00a0Organics Europe<\/strong> warns against the <strong>misuse of claims, labels, or communication initiatives about food products, that contribute to greenwashing<\/strong> and hinder the agroecological transition towards sustainable food systems. Claims and labels on packages range from regenerative, local, organic to ecological agriculture. However, not all that glitters is gold, or green in this case, and the increasing use of the term \u201cregenerative agriculture\u201d is a case in point. <!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-45435\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2021\/03\/hacer-la-compra.jpg\" alt=\"Estrategias efectivas para hacer la compra greenwashing\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2021\/03\/hacer-la-compra.jpg 1000w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2021\/03\/hacer-la-compra-768x512.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2021\/03\/hacer-la-compra-696x464.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2021\/03\/hacer-la-compra-630x420.jpg 630w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>While the reasoning and farming method behind a claim like \u2018regenerative\u2019 can be with the best intentions, it is just as much used for greenwashing purposes<\/strong>.\u00a0The European organic food and farming movement <a href=\"https:\/\/www.organicseurope.bio\/content\/uploads\/2023\/02\/IFOAMOE_PositionPaper_RA_final_202302.pdf?dd\" target=\"_blank\" rel=\"noopener\">welcomes<\/a> the adoption of some regenerative practices in conventional farming and looks forward to cooperating with serious regenerative actors.\u00a0However,\u00a0<span class=\"il\">IFOAM<\/span>\u00a0Organics Europe is concerned that use of the term is taking forms undermining the meaning, goals, and potential of regenerative agriculture, including organic farming.<\/p>\n<p>As <strong>Jan Plagge<\/strong>,\u00a0<span class=\"il\">IFOAM<\/span>\u00a0Organics Europe\u2019s President puts it: \u201cFarming practices aiming to regenerate soils, biodiversity and landscapes are at the heart of organic agriculture. The organic movement embraces regenerative principles, all of which are included in\u00a0<a href=\"https:\/\/www.ifoam.bio\/why-organic\/shaping-agriculture\/four-principles-organic\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/my.organicseurope.bio\/civicrm\/mailing\/url?u%3D28690%26qid%3D1405086&amp;source=gmail&amp;ust=1676399348725000&amp;usg=AOvVaw1wLsabfyUGB2FDx-DrKP4-\">organic principles of ecology, health, fairness, and care,<\/a>\u00a0and seeks positive collaboration with serious regenerative farmers and actors. With an eye on the current climate and biodiversity crises, the planet can use all help there is, and some so-called regenerative practices can be a good first step to convert to organic, the only certified sustainable agriculture practice at EU level. Organic agriculture is and continues to be the leading sustainability initiative for transforming EU food and farming\u201d.<\/p>\n<p>As <strong>there is no single scientific nor legal definition of \u201cregenerative agriculture\u201d<\/strong>, the term has been increasingly mis-used in recent years to promote and brand approaches that deliver few environmental benefits, while allowing the use of a range of degenerative practices and synthetic pesticides with well-known downsides for biodiversity. Indeed, any farm, product or company can claim to be \u201cregenerative\u201d, making general statements regarding the benefits of \u201cregenerative\u201d farming impossible.<\/p>\n<p><strong>Eric Gall<\/strong>,\u00a0<span class=\"il\">IFOAM<\/span> Organics Europe\u2019s Deputy Director &amp; Policy Manager continues: &#8220;It is essential to better inform consumers about the environmental consequences of different agriculture production systems, but some claims and labels, including the use of the term \u201cregenerative\u201d in some cases, rather contribute to greenwashing. <strong>This greenwashing misleads and confuses consumers, misdirects investments and policy<\/strong>, undermines serious regenerative actors, and hinders the needed genuine transformation of the food system towards sustainability and agroecology, including organic farming&#8221;.<\/p>\n<p><strong><a href=\"https:\/\/www.bioecoactual.com\/en\/subscription\/\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe<\/a>\u00a0to Bio Eco Actual Newsletter and be up to date with the latest news from the Organic Sector<\/strong><\/p>\n<p><em><strong>Bio Eco Actual<\/strong>, International Organic Newspaper<br \/>\n<\/em><strong><a href=\"https:\/\/www.bioecoactual.com\/en\/newspaper-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IFOAM&nbsp;Organics Europe warns against the misuse of claims, labels, or communication initiatives about food products, that contribute to greenwashing and hinder the agroecological transition towards sustainable food systems. Claims and labels on packages range from regenerative, local, organic to ecological agriculture. However, not all that glitters is gold, or green in this case, and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5210,8349],"tags":[],"class_list":["post-73053","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest-organic-news","category-organic-policy-regulation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EU organic movement warns against greenwashing - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"IFOAM\u00a0Organics Europe warns against the misuse of claims about food products, that contribute to greenwashing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/en\/2023\/02\/14\/eu-organic-movement-warns-against-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU organic movement warns against greenwashing\" \/>\n<meta property=\"og:description\" content=\"IFOAM\u00a0Organics Europe warns against the misuse of claims about food products, that contribute to greenwashing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/en\/2023\/02\/14\/eu-organic-movement-warns-against-greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-14T06:51:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T07:31:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2021\/03\/hacer-la-compra.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2023\\\/02\\\/14\\\/eu-organic-movement-warns-against-greenwashing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2023\\\/02\\\/14\\\/eu-organic-movement-warns-against-greenwashing\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/#\\\/schema\\\/person\\\/4eb27170188afd2546937159310c0273\"},\"headline\":\"EU organic movement warns against greenwashing\",\"datePublished\":\"2023-02-14T06:51:31+00:00\",\"dateModified\":\"2024-08-12T07:31:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2023\\\/02\\\/14\\\/eu-organic-movement-warns-against-greenwashing\\\/\"},\"wordCount\":444,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2023\\\/02\\\/14\\\/eu-organic-movement-warns-against-greenwashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/hacer-la-compra.jpg\",\"articleSection\":[\"Latest Organic News\",\"Policy &amp; Regulation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2023\\\/02\\\/14\\\/eu-organic-movement-warns-against-greenwashing\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2023\\\/02\\\/14\\\/eu-organic-movement-warns-against-greenwashing\\\/\",\"name\":\"EU organic movement warns against greenwashing - 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