{"id":73396,"date":"2023-02-23T08:30:18","date_gmt":"2023-02-23T07:30:18","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=73396"},"modified":"2024-08-12T09:30:11","modified_gmt":"2024-08-12T07:30:11","slug":"natrue-announces-a-new-partnership-with-the-organic-trade-board","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2023\/02\/23\/natrue-announces-a-new-partnership-with-the-organic-trade-board\/","title":{"rendered":"NATRUE announces a new partnership with the Organic Trade Board"},"content":{"rendered":"

NATRUE<\/strong> and the Organic Trade Board (OTB)<\/strong> are delighted to announce a new partnership<\/a> together. The Organic Trade Board (OTB) is the UK membership association for the organic industry, whose purpose is to provide a unified voice, to collectively raise awareness of organic and to grow organic sales. Historically, the OTB\u2019s marketing campaign was limited to members in the Food and Drink industry; however, the organisation has changed dramatically in the last few years, opening the campaign to non-food and welcoming members from all areas of the organic industry, including cosmetics.<\/p>\n

\"NATRUE<\/p>\n

Promoting the benefits of certified organic cosmetics<\/h2>\n

Part of the OTB\u2019s mission is to raise awareness of organic beauty brands. Unlike food and drink, there is no legal definition for an organic cosmetic; so, especially for consumers, it is important to provide clarity and this is where NATRUE enters.<\/p>\n

Established by the pioneers of the natural and organic cosmetic (NOC) sector, the main objective of voluntary NATRUE\u2019s label<\/strong> criteria is to combat greenwashing by setting strict requirements for both natural and organic cosmetic products<\/strong> that ensure ingredient clarity and product transparency, establish criteria for sustainable sourcing through to environmental impact and packaging; all guaranteed through independent certification. The label criteria reflect NATRUE\u2019s principal mission to protect and promote natural and organic cosmetics to the benefit of consumers worldwide. Since 2008, the NATRUE Label has developed, grown and expanded across Europe and worldwide, and has consolidated its position in the NOC sector as an international benchmark for authenticity.<\/p>\n

NATRUE in figures<\/h3>\n