{"id":77123,"date":"2023-05-22T08:59:59","date_gmt":"2023-05-22T06:59:59","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=77123"},"modified":"2024-08-12T09:22:15","modified_gmt":"2024-08-12T07:22:15","slug":"natrue-mark-smith-announced-as-co-chair-of-the-british-beauty-councils-sustainable-beauty-coalition","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2023\/05\/22\/natrue-mark-smith-announced-as-co-chair-of-the-british-beauty-councils-sustainable-beauty-coalition\/","title":{"rendered":"NATRUE\u2019s Mark Smith announced as Co-Chair of the British Beauty Council\u2019s Sustainable Beauty Coalition"},"content":{"rendered":"

Dr Mark Smith<\/strong>, Director General of NATRUE<\/strong> \u2013 the International Natural and Organic Cosmetics Association, has been announced as new Co-Chair for the British Beauty Council\u2019s Sustainable Beauty Coalition (SBC)<\/strong>.<\/p>\n

\"Sustainable<\/p>\n

Sharing the role will be former SBC Steering Committee members Jo Chidley<\/strong> \u2013 Co-Founder of Beauty Kitchen and a circular economy expert and chemist \u2013 and Oriele Frank<\/strong>, Chief Product & Sustainability Officer and Co-Founder of Elemis. Together, they will lead the SBC\u2019s strategy for the next year, combining their expertise across packaging, certification, and product sustainability.<\/p>\n

The role of Co-Chair<\/strong> will focus on driving systematic sustainability change across the beauty industry. Spanning consumer, industry, and policy challenges, the role will spearhead change across topics including greenwashing, plastic waste and consumption, and extended producer responsibility.<\/p>\n

Dr Mark Smith <\/strong>commented on his new appointment: “I have been representing NATRUE on the Sustainable Beauty Coalition Steering Committee since 2021. Collaboration is key, so I am delighted to be promoted to Co-Chair to share leadership of the Coalition with my esteemed colleagues, Jo and Oriele. We will continue our work with a wide range of stakeholders \u2013 to inform, engage and most importantly champion change.”<\/p>\n

Oriele Frank<\/strong> remarked: \u201cThe UN says this is The Decade of Action, with calls for accelerating sustainable solutions for all of the world\u2019s biggest challenges. As Co-Chair of the Sustainable Beauty Coalition, I will work to ensure the beauty industry is uniting to help drive change across all sectors. It\u2019s about progress, not perfection.”<\/p>\n

Jo Chidley<\/strong> added: “The Sustainable Beauty Coalition is about working together on issues that matter. It is our prerogative to share, support and shape the future of our planet through collective action and amplify our impact from all corners of the industry. I\u2019m excited to be Co-Chair working alongside people who inspire me every day.”<\/p>\n

The Co-Chairs will be supported by a Steering Committee<\/strong> made up of cross-industry sustainable beauty experts, including:<\/p>\n