{"id":82589,"date":"2023-09-27T09:21:32","date_gmt":"2023-09-27T07:21:32","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=82589"},"modified":"2024-08-12T09:16:59","modified_gmt":"2024-08-12T07:16:59","slug":"natexpo-2023-high-collective-ambitions-to-win-back-the-organic-market","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2023\/09\/27\/natexpo-2023-high-collective-ambitions-to-win-back-the-organic-market\/","title":{"rendered":"Natexpo 2023: High collective ambitions in the race to win back the organic market"},"content":{"rendered":"

Might these be the early signs of a recovery on the organic market at the forthcoming edition of Natexpo<\/strong>? While the proportion of organically certified products in French shopping baskets dropped from 6.5% to 6% in 2022, the latest indicators published by La Maison de la Bio are in line with the data released by the experts at Xerfi: after bottoming out in 2023, the organic market should see higher growth in 2024 (up by 2% to 12.4 billion euros) (Xerfi Precepta, 2022).<\/p>\n

\"Natexpo\"<\/p>\n

Natexpo 2023: from 22 to 24 October at Paris Nord Villepinte<\/h2>\n

This evolving landscape will be the backdrop for the next edition of the trade show Natexpo, the \u2018actor in a supporting role\u2019 to the organic sector, to be held from 22 to 24 October at Paris Nord Villepinte<\/strong>. The sector\u2019s stakeholders will find themselves obliged to adopt new strategies to win over, or win back, consumers. Given this challenge, five speakers, all organic market specialists, convened in Paris on 19 September. Their fundamental roles in addressing the challenges faced by the organic market offer them a broad overview of the market. Appearing were Antoine Lemaire<\/strong>, editor-in-chief of Bio Lin\u00e9aires, Philippe Laratte<\/strong>, deputy chief executive of La Maison de la Bio, Pascale Brousse<\/strong>, founder of Trend Sourcing and an expert in organic and eco-responsibility trends, Florence Roublot<\/strong>, Natexpo exhibition director and Val\u00e9rie Lemant<\/strong>, managing director of SPAS Organisation. Together, they analysed the exclusive forecasts for the organic market and offered a sneak preview of the highlights in store.<\/p>\n

The organic market: putting up some resistance in the first half of 2023<\/h3>\n

To provide the organic market with strong resonance and visibility, Natexpo and La Maison de la Bio asked the sector\u2019s experts to draw up a progress report on the first half of 2023. In an environment still affected by inflation, continued consumer wariness of labels, and insufficient or poorly targeted public sector support, the organic market has nonetheless mounted a modicum of resistance.<\/p>\n

In spite of the accelerating decline in the volume of off-the-shelf fresh consumer goods (-13.3%) and the streamlining of ranges which penalises the label in mass retail, positive signs are emerging. Specialist brands and private labels are gaining ground (+0.7 pts and +1.2pts respectively) and demand for organic listings is improving.<\/p>\n

“A family of four can convert 20% of its consumption to organic for the price of one cigarette a day”<\/p><\/blockquote>\n

On the specialist organic shop market, the drop in turnover is less pronounced than in 2022. The decline in sales has remained flat over the last three months (+1.6% in July) with sales of fruit and vegetables up since March (+2% to 6%). The drop in volumes is meanwhile not as high as in mass retail. The market is in the early stages of expanding again, and should amount to 4 billion euros. Two levers can be activated to improve performance:<\/p>\n