{"id":87031,"date":"2024-02-02T08:53:50","date_gmt":"2024-02-02T07:53:50","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=87031"},"modified":"2024-08-11T20:28:51","modified_gmt":"2024-08-11T18:28:51","slug":"trends-regulatory-landscape-natural-and-organic-cosmetics-2024","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2024\/02\/02\/trends-regulatory-landscape-natural-and-organic-cosmetics-2024\/","title":{"rendered":"Navigating the trends and regulatory landscape shaping natural and organic cosmetics in 2024"},"content":{"rendered":"

People are not just buying cosmetics; they are investing in their well-being, fairer practices, and the environment. In 2024 Mintel anticipates that the trend of integrating mental well-being into the beauty industry<\/strong> will start to become a mainstream. The consumer desire to know more about a product<\/strong> has steadily been requiring companies to demonstrate both responsibility and accountability as brands align themselves with ethical and sustainable actions<\/strong> when creating products that not only enhance beauty but also respect the planet.<\/p>\n

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\u00a9N\u00fcrnbergMesse \/ Frank Boxler<\/figcaption><\/figure>\n

So, what\u2019s the evidence? According to Mintel, 81% of Brazilian adults agree that beauty brands should provide more scientific evidence to validate the claims they make; and 47% of Italian adults say they are buying fewer products that they did before due to concerns about the environmental impact of their beauty \/grooming routine.<\/p>\n

How can brands adapt to 2024\u2019s consumer demands?<\/h2>\n

For the average consumer, the first indicator of product\u2019s characteristics is its on-pack claims<\/strong>. To support claims, brands need to share verifiable evidence of responsible practices to validate the claims they make (e.g., through third-party certification), and demonstrate the sustainability characteristics of their product throughout its entire value chain. The chain\u2019s footprint covers everything from cosmetic raw materials to packaging; from transport and distribution to the final point-ofsale; to the way products are used, disposed of and how their waste is managed. The overall organisational and product-based environmental footprint remains a core activity for beauty brands, and this is only set to accelerate.<\/p>\n

Striving to find ways to improve its social and environmental footprint is a non-trivial task, as formulators must balance such expectations with the need to select ingredients that do not compromise a product\u2019s safety, efficacy or sensory profile. Furthermore, the fact that 85% of consumers<\/a> would be willing to pay more for beauty products with proven efficacy or benefits, also reflects the focus of sustainable consumers on quality (and efficiency) over quantity\u2013the well-known \u201cless-is-more\u201d<\/em> trend<\/strong>.<\/p>\n

For the average consumer, the first indicator of product\u2019s characteristics is its on-pack claims<\/p><\/blockquote>\n

The accumulation of such trends means that in 2024 consumers are seeking out:<\/p>\n