{"id":93088,"date":"2024-07-31T11:05:59","date_gmt":"2024-07-31T09:05:59","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=93088"},"modified":"2025-06-06T12:32:02","modified_gmt":"2025-06-06T10:32:02","slug":"sana-food-the-100-healthy-days-survey-is-born-a-journey-into-wellness","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2024\/07\/31\/sana-food-the-100-healthy-days-survey-is-born-a-journey-into-wellness\/","title":{"rendered":"SANA Food: the 100 Healthy Days Survey is born, a journey into wellness"},"content":{"rendered":"

SANA<\/strong>, the long-established exhibition dedicated to organic and natural products, evolves and deepens insights and initiatives with strong social and environmental relevance. The keystone will be 2025: from 23 to 25 February<\/strong>, the 36th edition of the International Exhibition of Organic and Natural Products will take the form of SANA Food<\/strong>, a new immersive and dynamic concept focusing on healthy eating, out-of-home consumption and other topical issues<\/strong>, to offer companies, buyers and trade visitors a unique journey through organic food, green excellence, natural products, emerging trends and cutting-edge technologies.<\/p>\n

\"SANA
\u00a9SANA<\/figcaption><\/figure>\n

As a reference point for producers, distributors, and retailers of organic, biodynamic, vegetarian, plant- based, and free-from products, as well as foods for athletes, third age, and children, or those with allergies, intolerances, or those who have adopted a particular dietary regime, SANA Food<\/strong> will offer an all-round view of the concept of healthy eating, with space for the latest culinary trends, as well as the many PDO, PGI, and SGT foods that are commonly found on our tables.<\/p>\n

To read, profile and, when possible, anticipate the needs of consumers interested in this type of proposal, SANA Food is launching the 100 Healthy Days Survey<\/strong> project, designed to provide food and Horeca operators with an in-depth analysis of the purchasing intentions of the Italian and international population. 100 Healthy Days marks the start of a consumer survey<\/strong>, unprecedented in Italy, which, through SANA Food, will open up a direct dialogue with consumers and enable to interpret market trends and developments with greater awareness.<\/p>\n

New for the 2025 edition, the survey is an innovative tool to better understand the end customer and their consumption preferences<\/p><\/blockquote>\n

Produced in collaboration with Channel Marketing Company, LightUp Italia! Claudia Maccarini and Toluna Group<\/strong>, the survey aims to offer a snapshot of the main transformations taking place, based on a survey conducted for 100 days, twice a year (in spring-summer and autumn-winter), on 4,000 selected consumers<\/strong>.<\/p>\n

The subject of the survey are the ideas, suggestions and out-of-home consumption behaviour regarding the concept of a healthy lifestyle<\/strong> on the part of 3,000 Italian and 1,000 Danish<\/strong> customers, thus comparing the choices and preferences of two culturally distant countries.<\/p>\n

100 Healthy Days, preview in pills<\/h2>\n

The first months of the survey show an attentive and increasingly aware consumer, as can be seen from the data compiled to date.<\/p>\n

Healthy lifestyle: pleasure or duty?<\/h3>\n

According to what has emerged so far, Italians<\/strong> associate healthy lifestyle<\/strong> with a positive meaning<\/strong>: they identify it with attention to one&#39;s own health<\/strong> and wellbeing<\/strong>, translating it into a form of balance between body and mind<\/strong> and an idea of contact with nature<\/strong>. However, one in two people believe that this type of choice implies the observance of rules and control. Confirming a certain tendency to deviate, 80% of those surveyed say they adopt a healthy lifestyle<\/strong>, but admit to indulging in occasional indulgences<\/strong>.<\/p>\n

The Danes<\/strong> also have a very positive view of the healthy lifestyle<\/strong>: in general, they identify it with good behaviour, which ensures more balance, energy and health<\/strong>. Although in Denmark they associate it less with the idea of discipline, only 65% claim to follow it<\/strong> on a daily basis.<\/p>\n

More concretely, in Italy a healthy lifestyle<\/strong> manifests itself in attention to diet (73%)<\/strong> and exercise (72%)<\/strong>, while in Denmark, in addition to diet (85%)<\/strong>, taking food supplements (33%)<\/strong> is relevant. Sixty-two per cent of Danes<\/strong> associate a healthy lifestyle<\/strong> with time spent resting and 50% with hobbies, while in Italy the focus is on increased water consumption (67%) and reducing alcohol consumption (62%). Significantly, in both countries, more than half of those following a healthy lifestyle say they have been doing so for more than three years, confirming a trend that is being consolidated.<\/p>\n

Different targets for different healthy lifestyles<\/h4>\n

There are four targets into which the Observatory panel is divided:<\/p>\n