{"id":96778,"date":"2024-11-06T07:48:53","date_gmt":"2024-11-06T06:48:53","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=96778"},"modified":"2024-11-06T12:50:09","modified_gmt":"2024-11-06T11:50:09","slug":"premium-petfood-brands-b-v-expands-with-yarrah","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/en\/2024\/11\/06\/premium-petfood-brands-b-v-expands-with-yarrah\/","title":{"rendered":"Premium Petfood Brands b.v. expands portfolio with takeover of organic pet food brand Yarrah"},"content":{"rendered":"

Premium Petfood Brands<\/strong>, a leading player in the pet food market in the Benelux, recently completed the acquisition of the Yarrah brand. Following the recent bankruptcy of Yarrah<\/strong>, a pioneer in organic pet food, Premium Petfood Brands saw a unique opportunity to expand its portfolio, containing the Sm\u00f8lke and Rodi brands, and further strengthen its position as a supplier of high-quality dog and cat foods.<\/p>\n

\"yarrah\"
123RFLimited\u00a9edgarbj<\/figcaption><\/figure>\n

Strengthening the brand portfolio<\/h2>\n

The addition of Yarrah marks an expansion into the organic pet food segment. Over the years, Yarrah has built an excellent reputation in the areas of animal welfare and sustainability, values that align perfectly with Premium Petfood Brands’ vision. \u2018The growing demand for sustainable and organic products in the pet market is evident. With Yarrah, we can respond to this need and offer both consumers and retailers a wider choice of responsible food\u2018\u2019, stated Ronald van Sermondt, Managing Director of Premium Petfood Brands.<\/p>\n

Yarrah is at home once again<\/h3>\n

In 1992, it was Jan Jaap Roelevink, owner of Premium Petfood Brands, who first started producing and marketing organic pet food under the Yarrah brand name. In 2012, Roelevink sold Yarrah to Vendis Capital and in 2017 the company was resold to AAC Capital. \u2018\u2019That the brand is back in Roelevink’s hands so many years later, makes it feel like Yarrah is coming home again,\u2018\u2019 says Van Sermondt.<\/p>\n

Opportunities for growth and innovation<\/h4>\n

Looking to the future, Premium Petfood Brands is determined to continue and strengthen Yarrah’s heritage in organic dog and cat foods. The focus in the coming period will be on integrating the Yarrah brand into Premium Petfood Brands’ operations in order to return to serving customers well and quickly. Together with the Sm\u00f8lke and Rodi brands, this will create a unique portfolio that will give Premium Petfood Brands the opportunity to grow and innovate even faster.<\/p>\n

Subscribe<\/a>\u00a0to Bio Eco Actual Newsletter and be up to date with the latest news from the Organic Sector<\/strong><\/p>\n

Bio Eco Actual<\/strong>, International Organic Newspaper
\n<\/em>Read Bio Eco Actual<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Premium Petfood Brands, a leading player in the pet food market in the Benelux, recently completed the acquisition of the Yarrah brand. Following the recent bankruptcy of Yarrah, a pioneer in organic pet food, Premium Petfood Brands saw a unique opportunity to expand its portfolio, containing the Smølke and Rodi brands, and further strengthen its […]<\/p>\n","protected":false},"author":419,"featured_media":96779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8357,5210],"tags":[],"class_list":["post-96778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","category-latest-organic-news"],"yoast_head":"\nPremium Petfood Brands b.v. expands portfolio with takeover of organic pet food brand Yarrah - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Premium Petfood Brands, a leading player in the pet food market in the Benelux, recently completed the acquisition of the Yarrah brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/en\/2024\/11\/06\/premium-petfood-brands-b-v-expands-with-yarrah\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premium Petfood Brands b.v. expands portfolio with takeover of organic pet food brand Yarrah\" \/>\n<meta property=\"og:description\" content=\"Premium Petfood Brands, a leading player in the pet food market in the Benelux, recently completed the acquisition of the Yarrah brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/en\/2024\/11\/06\/premium-petfood-brands-b-v-expands-with-yarrah\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T06:48:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T11:50:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2024\/11\/dog-food.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2024\\\/11\\\/06\\\/premium-petfood-brands-b-v-expands-with-yarrah\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2024\\\/11\\\/06\\\/premium-petfood-brands-b-v-expands-with-yarrah\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\"},\"headline\":\"Premium Petfood Brands b.v. expands portfolio with takeover of organic pet food brand Yarrah\",\"datePublished\":\"2024-11-06T06:48:53+00:00\",\"dateModified\":\"2024-11-06T11:50:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2024\\\/11\\\/06\\\/premium-petfood-brands-b-v-expands-with-yarrah\\\/\"},\"wordCount\":361,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2024\\\/11\\\/06\\\/premium-petfood-brands-b-v-expands-with-yarrah\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/dog-food.jpg\",\"articleSection\":[\"Industry News\",\"Latest Organic News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2024\\\/11\\\/06\\\/premium-petfood-brands-b-v-expands-with-yarrah\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/en\\\/2024\\\/11\\\/06\\\/premium-petfood-brands-b-v-expands-with-yarrah\\\/\",\"name\":\"Premium Petfood Brands b.v. expands portfolio with takeover of organic pet food brand Yarrah - 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