Clearspring’s delicious and award-winning1 Organic Seaveg Crispies range recently had a major packaging makeover, which will eliminate almost five million single-use plastic trays each year, the equivalent of nearly 18 tonnes of waste. Clearspring has removed the plastic trays in each pack with no impact on crispiness or taste. This was a much-anticipated packaging upgrade across the entire Organic Seaveg Crispies range, reflecting both the company’s and shopper’s desire to cut out plastic, wherever possible.
Clearspring’s Organic Seaveg Crispies, which won Best Organic Snack 20232 at the UK Soil Association’s Best of Organic Market (BOOM) Awards, also got a design refresh, alongside the slimmer, trayless packaging. The different flavours in the range, including Organic Original, Chilli, Ginger and Turmeric, will now be easier to spot with a stronger colour differentiation between each tasty option.
In further packaging improvements, the outer pack of the Seaveg Crispies Multipack is now made from a recyclable paper-based material. The reduction in packaging brings further good news to savvy organic shoppers as the Seaveg Crispies Multipack now has five packs rather than three.
Maria Dawson, Managing Director at Clearspring said: “We wanted to move towards more sustainable packaging in line with the organic and plant-based credentials of the range and to meet shoppers’ requests. It was key to do this without having an impact on the taste and quality of our Seaveg Crispies. It is not as simple as it sounds and we had to spend significant time on the upgrade to ensure that we got it right and the same great taste and crispiness remained“.
“The recipe for each flavour remains the same with all the great benefits of the Seaveg Crispies range, which includes being organic, plant-based, gluten free, high in fibre, low calorie, MSG free and free from all artificial ingredients. The slimmer packs are now even easier to add to packed lunches for the whole family, pop a few packs in your handbag for on-the-go snacking, or even as a garnish for rice and salad dishes.”
Clearspring only uses organic certified nori for their Seaveg Crispies, which are grown in the luscious clear water off the coast of Korea. This organic certification helps to provide added assurance that the natural environment within those waters is protected.
- Winner of Best Organic Snack at the Soil Association BOOM Awards 2023
- Clearspring Organic Seaveg Crispies Original flavour
Further information available at www.clearspring.co.uk
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