Clearspring, the family-owned food company known for its authentic and award-winning Japanese and organic fine foods, has expanded its outdoor advertising campaign to the heart of Barcelona. In collaboration with Bio Eco Actual, a key media outlet providing independent and free information on organic food, Clearspring will be running an eye-catching series of creative adverts at Passeig de Gràcia metro station, which sees more than 2,524,000 passengers pass through each year and is one of the city’s busiest central transport hubs.
Clearspring’s high-impact campaign runs from July through to December 2025 and marks an important step forward for the brand. It builds on the ‘Clearly Authentic, Clearly Delicious’ campaign which was first launched in London earlier this year. Designed to engage and inspire Mindful Food Explorers, Clearspring is aiming to grow awareness and demand for its authentic, sustainable, plant-based food choices.
The campaign is centred around some of Clearspring’s best-selling products including Organic Japanese Silken Tofu, Organic Japanese Matcha and Organic Seaveg Crispies. The striking visuals use a split-screen design to tell two stories in one. Half showcases beautifully plated dishes, capturing the pure and vibrant flavours of Clearspring products, while the other half honours the producers and time-honoured traditions behind them. A clear reflection of what makes Clearspring ‘Clearly Authentic, Clearly Delicious’.
Clearspring is aiming to grow awareness and demand for its authentic, sustainable, plant-based food choices
“For the first time in our 32-year history, we’re sharing the heart of Clearspring on a bigger stage. This campaign is about more than just food – it’s about honouring the people, traditions, and care that goes into every product. We’ve grown so much over the years, but what has never changed is our passion for real, organic food that nourishes both people and the planet. Now, we have the chance to invite even more people to experience that difference – one delicious bite at a time,” says Maria Dawson, Managing Director at Clearspring.
Clearspring – where organic, plant-based food meets authentic flavour and sustainability
Since 1993, the Clearspring family business has been committed to traditional food-making methods, sustainable agriculture, and working with producers who share their values. From their very first Japanese miso soup to a diverse range of over 300 premium products. Their products are distributed in Spain by Nutrition & Santé, Sol Natural and Merlo y Torrente, and can be found in specialized organic stores and also in Veritas, NaturaSì and Naturitas, among others.
About Bio Eco Actual
Bio Eco Actual is a free printed and digital media outlet providing information for consumers, producers, distributors, and retailers in the organic production sector. For more information, visit www.bioecoactual.com
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