Few beauty products stand the test of time to become true cult classics, even fewer remain with their original formulation unchanged. Introduced in 1926, Skin Food’s legendary reputation steadily has grown over the decades, and this iconic hero is loved by high profile celebrities and make-up artists alike.
Today, a tube of Skin Food Original sells every 6 seconds worldwide* retailing in over 50 countries around the globe! 30million units were sold in the last decade, and Skin Food Original has attracted >100,000 5-star online reviews.
To mark the 100-year anniversary, a new larger 100ml tube of Skin Food will launch this spring, retailing at a celebratory £19.26, and a centenary campaign joining legendary icons will be launched, with Skin Food partnering with the most visionary global voice in sustainable fashion – Stella McCartney – as well as international make-up artist and star of the BBC’s Glow Up, Val Garland.
“We’re thrilled to see our cult-favourite Skin Food take centre stage at Stella McCartney’s Paris Fashion Week show, lighting up the runway with that unmistakable Skin Food Glow. As we celebrate 100 years of Skin Food, this beauty icon proves it’s more relevant than ever, a backstage beauty essential and make-up artist must-have that continues to fly off shelves worldwide with one sold every 2.5 seconds. Partnering with a true trailblazer like Stella McCartney is a dream come true, and we couldn’t be more excited to celebrate our hero product together.” Jayn Sterland, Country Manager, Weleda UK
“Weleda is such a great brand that has always stayed committed to natural, ethical and sustainable values without chasing trends – I really respect that, and I love Skin Food. My brand has never wavered from our core principles – we’ve been free from leather, feathers, fur and exotic skins since day one. So, to align with another company that proves integrity can last is truly meaningful.” Stella McCartney
Legendary make-up artist Val Garland will join Weleda as Skin Food’s Make-up Artist Ambassador, providing content for PR, social and digital, and creating bespoke Limited Edition Skin Food x Val Garland Glow packaging and a Glow make-up brush gift set, as well as hosting a media launch event for the Skin Food 100ml Limited Edition (April), and a consumer retailer MUA Glow Masterclass.
Over 900 make-up artists in the UK regularly use Skin Food Original and 99% of British make-up artists recommend Skin Food Original**. The backstage beauty essential nourishes and repairs skin, and gives a healthy glow to dry and lacklustre skin. Beloved for its multi-tasking versatility, it is an instant fix for dry patches, a natural highlighter for cheek bones, a tamer of flyaways, and the perfect base for a dewy make-up look.
Skin food is powered by four signature botanicals: calendula, chamomile, rosemary and viola tricolor, in a luxurious base of nourishing plant oils and protective natural waxes. Infused with Skin Food’s natural fragrance, it’s been loving skin for 100 years and the iconic original has since inspired an entire Skin Food collection.
In the last decade, Skin Food Original sales have grown globally by over 300%, and in the UK have soared – 2025 sales show growth of more than 1,000% compared to sales in 2016 for this hero. While UK sales of the full Skin Food collection (since the Skin Food family started to expand in 2019) have increased by more than 400% as a whole. Globally today one Skin Food product sells approximately every 2.5 seconds. *
Today Weleda’s growing celebrity fan club includes hugely influential global A listers Victoria Beckham, Hailey Bieber and Kelly Piquet, Hannah Waddingham, Sharon Stone, Priyanka Chopra, Asa Butterfield, Julia Roberts, Kate Winslet, Salma Hayek, Andrew Garfield, Sophie Turner, Idris Elba, James Norton, Emma Stone, Lucy Boynton, Rebel Wilson, Brooke Shields, Drew Barrymore, Gwyneth Paltrow, Chloe Sevigny, Michelle Williams, Anne Hathaway, Rachel Weiss, Rafferty Law, Julianne Moore, Kate Bosworth, Sheridan Smith, Winona Ryder, Jane Fonda and Judi Dench.
As well as musicians Rita Ora, Anne-Marie, Charli XCX, Rihanna, and Adele, it’s a favourite with many tv presenters including Claudia Winkleman, Gethin Jones, Tess Daly, Helen Skelton, Emma Willis, Amanda Holden, and Rochelle Humes.
Over the decades Skin Food has become a skincare essential for top models such as Erin O’Connor, Alexa Chung, Elle Macpherson, Lara Stone, Bella Hadid, Jessica Stam, Dree Hemingway, Behati Prinsloo, Rosie Huntington-Whiteley, Lily Aldridge, Suki Waterhouse, Andrew Cooper, Stella Maxwell and more.
Weleda Skin Food Original now holds 65 awards in the UK alone (since records began in 2008) and the Skin Food collection boasts over 150 accolades!
Centenary celebrations & campaign
The Skin Food 100 Years campaign – spanning February to October – will amplify Skin Food’s credibility as the beauty essential VIPs cannot do without, celebrating Skin Food’s superfans and highlighting the many uses of this multi-tasking hero.
Creating powerful, authentic storytelling and content, Skin Food will be at the heart of inspirational cultural fashion moments including both London Fashion Week and Paris Fashion Week to increase visibility, engage media, influencers and VIP guests through direct brand experience. High profile ambassadors will help build the buzz, driving demand via PR activity, digital marketing, social media, sponsorship and sampling.
Additionally, Skin Food will support the make-up teams and models for top fashion designers at London Fashion Week this February – including Maximilian Raynor, Hector Maclean, Phoebe English, Yaku, and the emerging talent of the London College of Fashion show.
Weleda will also be hosting the Weleda Model Lounge at London Fashion Week for February 2026 (an essential for LFW models since 2008) and a two-day pop-up for make-up artists.
*Weleda sell-in, units sold worldwide, 2025
**2024 survey of 646 British make-up artists
Sustainable inside and out
Skin Food is known for its vibrant green packaging, synonymous with the Skin Food brand. Green in more ways than one, Skin Food is made with 100% natural-origin ingredients including organic plant extracts and oils and Weleda’s own biodynamic calendula. The formulation is NATRUE-certified natural and made without mineral oils or silicones, microplastics, synthetic fragrance or artificial additives, GMOs or animal testing.
Skin Food’s recyclable tubes are made from recycled rAlu (at least 95% post-consumer material and 5% post-industrial material). The recyclable HDPE plastic cap can also go out with household recycling for kerbside collection. Cartons are made from FSC certified board made from at least 80% recycled fibres.
The skin food story since 1926
It’s quite the milestone – for context, Skin Food was introduced the year that the black and white television was invented by John Logie Baird, Einstein created the refrigerator, and technicolour film for colour motion pictures was first developed!
1926 First introduced, and unveiled at a London trade exhibition as part of a collection of natural cosmetics, to compliment Weleda’s medicinal products
1970s 50ml Skin Food launched
1990s 75ml Skin Food launched
Skin Food attracts a growing fan club of original supermodels Erin O’Connor, Helena Cristensen, Marie Helvin, Lana Ogilvie, Elle Macpherson, Carolyn Murphy
2000s The internet means celebrity fans share Weleda as one of their favourites and the secret is well and truly out!
2007 Prized as a Fashion Week favourite, Skin Food first features in front row goody bags and backstage in make-up artists’ kits
2008 Skin Food sanctuary established with supermodel Erin O’Connor as part of her Model Sanctuary project for London Fashion Week models (Weleda still hosts The Model Lounge during LFW today)
2009 30ml handbag size introduced to compliment the 75ml tube
2012 10ml travel mini introduced, a favourite for make-up artists’ belts
2016 The first Skin Food Facial designed for Skin Food’s 90th anniversary
2019 Skin Food Light launches, in both 30ml and 75ml packs
Skin Food Lip Balm launches
Skin Food Body Butter launches
2022 Skin Food Body Lotion launches
2023 Skin Food becomes a favourite in the Love Island villa, reaching a new younger Gen Z audience
Weleda’s TikTok shop created specifically for Skin Food
Skin Food Nourishing Day Cream and Night Cream launch
Skin Food Nourishing Cleansing Balm launches
Skin Food Ultra-Light Dry Oil launches
2024 Skin Food Original pack changes from recycled plastic to recycled aluminium
2025 Skin Food Super Serum launches
Skin Food Shower Cream launches
Skin Food Body Lotion relaunches with added phyto-squalane
Skin Food Glow Serum Drops launches
Skin Food Lip Stick launches
2026 Skin Food Super Eye Cream launches March
Limited-edition Skin Food Original 100ml centenary pack launches April
We treat our people fairly, from suppliers to staff and customers
We respect the planet by working sustainably and in tune with nature
We make sufficient profit to sustain our business and that of our partners
- Further information www.weleda.co.uk
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