The essential meeting place for all the sector’s players committed to sustainability, whether exhibitors or visitors, medFEL is an exhibition owned by the Occitanie / Pyrénées-Méditerranée regional authority, organised by the regional economic agency AD’OCC and SPAS Organisation. Surfing on the energy and enthusiasm generated by the 2024 show, medFEL 2025 is setting its sights even higher, and the exhibition’s teams are already hard at work to offer you a productive edition.
A 2025 show under the banner of business and conviviality
medFEL has proven its status as an unmissable crossroads for the fruit and vegetable sector by providing a unique exhibiting platform enabling exclusive meetings between likeminded peers. In 2024, the show made good on its promises by attracting an even greater number of exhibitors and visitors. The major players from the sector were all there, ready to discuss, debate and create opportunities. All the main mass retail chains were also in attendance: Auchan, Carrefour, Intermarché, Leclerc, Lidl, Migros and Biocoop, among others. This 2024 show was marked by high energy, fruitful encounters and business, all of which augurs well for the 2025 show.
In 2025, medFEL will celebrate its 15th edition
At the heart of the show once again: business meetings and discussions, summer fruit harvest forecasts, and insights into market trends and expectations from society at large. For this new edition, medFEL is expecting 250 exhibitors from France and abroad across its 6 exhibition sectors: production, import/export, transport & logistics, packaging, processing/equipment, and engineering. Out to meet them will be 5,000 targeted visitors, all industry professionals (mass retail, retailers, wholesalers, foodservice, processors, etc.), in search of productive discussions and business partnerships.
In addition, the VIP Buyer programme has naturally been reconducted to enable meetings between targeted international decision makers and local players, therefore creating unparalleled business openings to boost their export sales, with around 50 international buyers invited to the show and accompanied throughout.
The 15th edition of the medFEL trade show will take place at the Perpignan Exhibition Center on Wednesday 23 and Thursday 24 April 2025
A space for topical issues and quality content
Through its round tables and talks on essential themes, medFEL also reflects the current issues and challenges of the sector. The Fruit and Vegetable industry is in a state of flux and facing up to serious challenges. Consumers continue to demand high standards, in search of products that are both good for their health and good for the planet, all of this on the backdrop of an inflationary environment. In response, producers must not only diversify and adapt to market change, but also stand out from the competition, and cope with changing distribution & retail patterns and with the complexity of all the labels on the market. All these topical issues will be dealt with at medFEL through its live content programme.
Hosted by the specialist industry journalists Florence Rabut and Olivier Masbou, the round tables will notably cover four inspiring and current topics: Processing: developing French origin in processed F&V; Fruit & vegetables: does communication support consumption?; Organic sector: what is the impact of new retail concepts?; and The label jungle: obligation or real promotion?. These sessions will provide innovative perspectives and offer an opportunity for worthwhile discussions to accompany the change happening in the sector.
This year for the first time, medFEL will be the setting for the exclusive Big Debate on a subject at the heart of the news: “Are fruit and vegetables expensive?”. Watch this space: the speakers at this round table will be announced in the coming weeks!
medEMPLOI, the return of the sector’s career fair
Since 2023, medFEL has shone a light on the employment and skills issues of the Fruit and Vegetable sector. In partnership with the Occitania Fruit and Vegetable Federation, medEMPLOI is back for this new edition. On the agenda is a dedicated series of talks to help professionals in their HR actions, and also a job dating feature for fruit and vegetable professionals, organised in association with France Travail.
Further information at www.medfel.com/en
Subscribe to Bio Eco Actual Newsletter and be up to date with the latest news from the Organic Sector
Bio Eco Actual, International Organic Newspaper
Read Bio Eco Actual
