The European Natural Beauty Awards (ENBA) announces the launch of its new visual identity, featuring a refreshed logo, updated badges, and a fully redesigned website. This transformation signifies a major step towards more modern and effective communication aligned with ENBA’s core values.
«We wanted to create a visual symbol that can be recognizable by the consumers, making it simpler to identify awarded products and companies. Additionally, the new logo offers greater flexibility for adaptation across various platforms, from print to digital – supporting the communication needs of awarded brands and retailers», the ENBA team pointed out.
A new visual direction
The new logo is designed to embody the core values and mission of ENBA. It is a symbolic representation of the awards community’s commitment to inspire a more sustainable beauty industry.
At the heart of the new design lies a totem structure, an emblem of strength, unity, and progression. Each element of the totem has been crafted to reflect a key pillar of the European Natural Beauty Awards:
- E – for Europe – represents the region’s rich heritage of craftsmanship and innovation, as well as leadership in regulating the modern natural cosmetics market.
- N – for Naturality – celebrates the use of high-quality, natural ingredients and authenticity and transparency in their communication.
- B – for the Beauty Industry – recognizes the collective efforts of brands and professionals driving meaningful change.
- A – for Awards – honours the highest standards of excellence and the progress made within the industry. At the centre of the totem lies a distinctive point, symbolizing the crossroads where brands, retailers, industry members, and every individual doing their part in changing the industry converge.
«At the heart of ENBA’s purpose lies the commitment to transforming the cosmetics industry into one that embraces sustainability, excellence, and transparency free from greenwashing»
This point acts as a metaphorical «roundabout» where collaboration and shared vision to make the cosmetics industry more natural, transparent, and responsible are celebrated.
A commitment to a desirable, responsible future
«The new logo is more than a visual identity; it’s a statement of purpose», said Satu Mäkinen, founder of the awards.
«We are so happy about the collaboration with the talented Happy Day Studio team members who have designed this new identity. The logo captures the essence of what ENBA stands for: a hub for brands and other industry members committed to transparency, sustainability, and innovation. The totem reminds us of the collective strength of the industry and the central point shows that each of us has a role to play in shaping a better future.»
- Further information at www.europeannaturalbeautyawards.com
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