A record number of brands to be showcased at the Nordic region’s biggest natural and organic trade event of the year

Thousands of natural and organic buyers and retailers will be packing the aisles at MalmöMässan in Sweden this week, on 15-16 November, checking out the latest certified organic and natural innovations that this vibrant market has to offer.

Natural Products Scandinavia and the Nordic Organic Food Fair – the Nordic region’s biggest trade shows for natural and organic food and drink, health, beauty, eco-living and self-care products will feature over 400 leading exhibitors, celebrating its biggest show yet.

“The event clearly strengthens its position year by year as the leading marketplace for organic products in the Nordic region. This “hot spot” in the eco-world, with Sweden and Denmark in the lead, is currently the world’s most dynamic ecoregion, which the exhibition captures and refines.  The fair has become a gateway into and out of the region for businesses wanting to expand.  A must for all who want to improve their odds in the business,” says Cecilia Ryegård, editor of Ekoweb.

The two-day event is expected to attract over 5,000 attendees – including buyers and managers from many of Scandinavia’s biggest retailers, health stores, pharmacy chains, wholesalers and distributors, public kitchens, and supermarkets. Representatives from HKC Egenvård, Life, Helsekost, Dansk Supermarked, 7-eleven Denmark, IKEA, H&M, Fazer Foods, Findus, GoodTrade, Haugen- Gruppen, Orkla Foods, BC Hospitality Group, ICA, Coop Trading, Netto, Magasin du Nord, Coop Denmark, Coop Sverige, Naturalia, Bergendahls, Fairtrade Denmark, AxFoods, Bertram Pharma, BioVita, The Health Store Wholesale, Naturkost Übelhör, Reitan Convenience, and Renée Voltaire AB are pre-registered to attend.

“I believe that the Nordic Organic Food Fair is and can still be the most important food fair in Scandinavia for many years.  I always look forward to meeting people at the Fair who often share the same interests as myself, and people that are in the sustainable food production debate.  It feels important to be there, share knowledge, and get inspired,” says Christoffer Carlsmose, corporate sustainability manager at Menigo Foodservice AB.

“There are regions that lead and there are regions that follow.  I don’t think there is any doubt which group Scandinavia belongs to.  I’m very curious to see what kind of innovations these trailblazers have up their sleeves,” says Povilas Sugintas, beauty & fashion analyst at Euromonitor international.

“It’s easy to get an overview of the exhibition and there’s always a great range of producers, but more importantly, there are innovative products that not only focus on being organic, but also on new product development and sustainability,” says Ricky Overeem, head of food at Magasin du Nord.

“Natural Products Scandinavia is the only B2B trade show where you can meet your suppliers which is a must for all businesses.  Make use of this fantastic opportunity and come to the show and support your business, as well as the industry,” says Kaare Axelsen, owner of WA Solutions, Denmark.

“I’m looking forward to meeting all the fantastic producers and seeing new products. It’s always a big energy boost to come to the show,” says Johannes Cullberg, founder of Paradiset.

16 pavilions & 3 show theatres

The international pavilions are always a big draw for visitors, showcasing the latest brands from around the world.  This year the show will feature pavilions from Sri Lanka, United Kingdom, Invest in Skåne (Skåne Region, Sweden), Central Markets & Fishery Organisations (Greece), Biofood Biolivs (Sweden), Wesgro (South Africa), Austria, KRAV (Sweden), Germany, Organic Denmark, Organics Cluster (France), Dutch Pavilion, Demeter (Italy), Spain, Estonia, and DIO – Organisation of Inspection and Certification of Organic Products (Greece).

In the Organic Theatre, Natural Theatre and Natural Beauty Theatre, a host of high-profile brands and industry experts will take to the stage over the two days, delivering the latest research and new ideas on a variety of key topics.   A few speaker highlights include:

The Natural Theatre:  

  • Peter Asberg, Midsona –  The future of the Swedish self-care industry
  • David Hedin, Euromonitor International –  Nordic health and wellness market
  • Jim Manson, Natural Products Global – Global trends in natural and organic

The Organic Theatre:

  • Johannes Cullberg, Paradiset – David vs. Goliath in the Swedish grocery market
  • Cecilia Ryegård, Ekoweb – The incredible story of organic in Sweden
  • Paul Holmbeck, Organic Denmark – Organic growth through offensive market collaboration and innovative organic politics: the Danish model.

The Natural Beauty Theatre:

  • Henrik Olténg & Emma Bergqvist, NOC Sweden – Natural & organic cosmetics: a growing market!
  • Dr Mark Smith, Natrue – The history and future of natural & organic cosmetics
  • Iveta Kovacova, Ecovia Intelligence –  Natural and ethical labels for cosmetics

For further details, full seminar timings, and the 2017 exhibitor list, please refer to the online show guide at www.naturalproductsscandinavia.com/show-guide.

Natural & Organic Awards Scandinavia

The Natural & Organic Awards Showcase gives visiting buyers the opportunity to select their favourite new products from the past twelve months.  Votes are cast throughout the show’s opening day, on Wednesday 15 November, with the award winners to be announced at 5pm in the Organic Theatre.

Free visitor registration

Natural Products Scandinavia and the Nordic Organic Food Fair will return to Malmö, Sweden, on 15-16 November.  For more information and to register for a free trade ticket, please visit www.naturalproductsscandinavia.com and quote priority code NPUK322 (direct link: https://registration.n200.com/survey/0r4ptka5aril2?actioncode=NPUK322).

Please note, free advance registration closes at 5pm on Tuesday 14 November, after which a €20 (200SEK) door charge will apply.