Returning to MalmöMässan in Sweden on 13-14 November, thousands of Nordic retailers and buyers are preparing to visit the highly anticipated rebranded, co-located trade shows – Eco Life Scandinavia & the Nordic Organic Food Fair – dedicated to the thriving organic, healthy, environmentally friendly and sustainable lifestyle sector.

Nordic organic, health and eco sectors to converge in Malmö this week

Last year’s edition attracted 4,488 attendees (from 66 countries).  This year, senior retailers and buyers from Holland & Barrett, Life, Helsekost, 7-eleven Denmark, Lidl, IKEA Food, Biomarket, Planet Organic, Midsona, Malmö Stad, Coop Denmark, Coop Sverige, Lime pharma, Aldi, Unilever, GreenLiving, Retail House, Naturkost and many more are pre-registered to attend.

What’s in store?

This year’s compelling line-up will feature over 500 exhibitors, new international pavilions, fresh content (in three theatres), and new feature areas, including the Sustainability in Retail Forum – making the 2019 show an unmissable meeting place for the industry. 

The show’s free seminar programme will feature a range of industry thought-leaders in three theatres – Natural Theatre, Organic Theatre and the Beauty Theatre. 

Euromonitor International, Holland & Barrett (Sweden), Packbridge, Ecovia Intelligence, Vegetarian Society of Denmark, Paradiset, Oatly, NATRUE, Tree of Brands, The Soil Association, EkoMatCentrum, Organic Denmark, and Beyond GM are just a few of the names to see over the two days. 

To view the full Keynote line-up, please visit

New Features

With the news of ICA Sverige planning to launch over 50 new vegan products this year alone – the vegan trend shows no sign of slowing down.  Reflecting this growth, the show’s new Vegan Zone will include innovations from a range of pioneering vegan companies, like Follow Your Heart, Upton’s Naturals, and Benevo Vegan Pet Food – to suit all areas of this rapidly growing lifestyle choice. 

“The plant-based market is exploding in Europe, with Scandinavian countries leading the way.  One in every five Swedes under the age of 30 identifies as either vegetarian or vegan, so we are thrilled to be highlighting our line of jackfruit, a whole food-based meat alternative, within the new Vegan Zone of Eco Life Scandinavia,” says Natalie Slater, marketing manager at Upton’s Naturals (USA).

As well as vegan products, the number of free-from products in Sweden has increased by 20% (in 2017), therefore the show will also feature the best choice of free-from products from Trouw, Delicious and Sons, Primrose Kitchen, Landgarten, Topas – and more. 

“Greenscents is delighted to be exhibiting at Eco Life Scandinavia – the most prestigious Nordic event for organic and natural products. Greenscents has many customers in the region and we are excited to present our certified organic, cruelty-free, vegan household and laundry range to a wider audience.  Greenscents is the most ethical brand of cleaning and laundry products available in the UK.  Our stylish packaging is made from sugar cane waste and is ‘I’m Green’ certified,” says Christina Hawkes, founder of Greenscents.

Over in Natural Health & Beauty Scandinavia, visitors can see and sample a wide selection of green, ethical, sustainable, cruelty-free, natural and organic beauty cosmetics, skincare and haircare, plus clean-label natural health VMS, sports nutrition, herbal medicines and more.  See the latest products from Faith in Nature, Flow Cosmetics, Skin Chemist, Annabelle Minerals, Osimagneisum, Luonkos Finland, WISE Organic Skin Lab, and Sweden Eco.

Organic choices from around the world

Co-located with Eco Life Scandinavia, the Nordic Organic Food Fair will display an unprecedented number of organic suppliers, showcasing the best certified organic ingredients, fresh produce, and pre-packed products from around the world. 

Buyers can also get a taste of what the world has to offer by visiting the show’s range of regional and international pavilions – including brands from Try Swedish, Food from Finland, Organic Denmark, South Korea, Estonia, and Italy – with many more yet to be confirmed. 

And in the new Naked Drinks Scandinavia area, visitors can sample a sumptuous range of organic, natural, biodynamic, ethical, and vegan wines, beers, spirits and non-alcoholic alternatives from Greece, Spain, Sweden, Austria and Italy.

One of the show’s biggest selling points is its comprehensive array of new products, including future best-sellers and hundreds of new launches.  The show’s ‘Innovation from Scandinavia’ zone will display the latest brands to hit the Scandinavian market.  The show’s Innovation Zone is also the place to discover new products launched in the last 12 months.  Here visitors can also vote which one deserves to win in the show’s prestigious Natural & Organic Awards Scandinavia 2019.

Sustainability in Retail Forum

This year will see the launch of the Sustainability in Retail Forum. Taking place on the first day of the show, this conference is designed to help senior executives within leading retailers from across the Nordic region meet the ever-evolving challenges around sustainability.  This crucial forum will bring together thought leaders and industry experts who’ll provide insights and real-life case studies on a variety of sustainability issues within the retail environment.  

For more information and to register for a free trade ticket, please visit or and use priority code PR123.

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