This year NATRUE is celebrating its top spot at #4 in the 2022 ‘Who’s Who In Natural Beauty’ which recognises the organic beauty sector’s change-makers and rising stars.

The organic beauty sector’s change-makers

The Top 25, published in the Autumn issue of Natural Beauty News, lists some of the industry’s top talent: «…the movers and shakers who are shaping the natural beauty sector in 2022. There are the CEOs who work late nights and early mornings to make their natural dreams a reality; the experts who can magic up ethical potions that consumers covet; and of course the champions who tirelessly share the industry’s successes and push for more positive visibility for organic beauty across the world.»

4 The Transparent Talent – Mark Smith, Director General, NATRUE

Hate greenwashing? So does Dr. Mark Smith. As a tireless campaigner for transparency, he has worked hard to keep beauty labels clear and clean through his role at NATRUE. He was recognized by the wider industry with a 2020 appointment to the affiliate board of the British Beauty Council, where he has been championing better sustainable business practices and standards. Mark is also part of the new EcoBeautyScore Consortium, which is establishing a transparent score system to visibly rate beauty products for their sustainability level, to help consumers make more responsible choices.

The 2022 ‘Who’s Who In Natural Beauty’ recognises the organic beauty sector’s change-makers and rising stars

This is the 8th consecutive year that NATRUE has featured in the Top 25, which is voted for by the industry. Dr. Mark Smith was delighted to hear of the news, commenting: «I feel both honoured and truly delighted to find myself at no.4 in this year’s Natural Beauty Top 25, amongst such an eminent list of influential voices and experts driving change and growth within our industry. It is very encouraging to have the work of NATRUE recognised again in this year’s Who’s Who In Natural Beauty. A big thank you to everyone for their nominations!»

2022 Who’s Who In Natural Beauty Top 25

  1. The Weleda Wonder: Jayn Sterland, Managing Director, Weleda UK
  2. The Formulation Favourite: Lorraine Dallmeier, CEO, Formula Botanica
  3. The Winning Combination: Alex & Kim Barani, Co-Founders, Kinetic Natural Products Distributor
  4. The Transparent Talent: Mark Smith, Director General, NATRUE
  5. The Kitchen Co-Founders: Jo & Stuart Chidley, Founders, Beauty Kitchen
  6. The Parliamentary Petitioner: Anabel Kindersley, Co-Owner, Neal’s Yard
  7. Making British Beauty Great: Millie Kendall, CEO, British Beauty Council
  8. The Refill Revolutionary: Anna Brightman, Co-Founder, UpCircle Beauty
  9. The Retailers’ Retailer: Joanne Hill, Founder, Amaranth
  10. The Life Coach: Amanda Winwood, Founder, Made for Life Organics
  11. The Brand Booster: Ailish Lucas, Founder, The Glow Getter
  12. The Queen Of Green: Charlotte Vohtz, Founder, Green People
  13. The True Player: Emma Thornton, Founder, True Skincare
  14. The Green Retail Guru: Vic Wood, Founder, Greener Beauty
  15. On The Shortlist For Success: Fiona Klonarides, Founder, The Beauty Shortlist
  16. The MUA With More: Sjaniel Turrell, Holistic Makeup Artist
  17. The Ace of Faace: Jasmine Wicks-Stephens, Founder, Faace
  18. The Rebel With A Cause: Tabitha James Kraan, Founder, TJK Organic Haircare
  19. The Sensitive Entrepreneur: James Jardella, Founder and CEO, Skin Sapiens
  20. The Natural Communicator: Helen Yeardsley, Founder, Y Consultancy
  21. The Big Believer: Joanna Silva, Founder, Elan Skincare
  22. The Talent Teaches: Gail & Gareth Despres, Co-Founders, School of Natural Skincare
  23. The Ethical Innovator: Paula Ortega, Founder, Whitfords
  24. A Gift To Organic: Georgia Barnes, Head of Business Development, Soil Association
  25. The Green Genius: Julia Vearncombe, Co-Founder, Skin:Genius

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