In 2023, SANA, the International Exhibition of Organic and Natural Products, turns 35 years old in a strictly B2B version, aiming to welcome only an audience of professionals and buyers of organic and natural products. Organised by BolognaFiere in cooperation with AssoBio, FederBio and Cosmetica Italia, SANA 2023 is the leading international trade fair for the organic and natural sector in Italy and, thanks to its collaboration with a wide international network and ITA – Italian Trade Agency, is increasingly expanding its reach abroad.


What’s new? Opening dates & areas

The novelty is already in the opening dates, differently organized to meet the needs of visiting buyers and professionals. In fact, SANAFOOD will take place from Thursday 7th to Saturday 9th of September, one day less than the SANA CARE & BEAUTY and SANA GREEN LIFESTYLE areas which will be open from Thursday 7 th to Sunday 10th of September.

SANA FOOD, dedicated to organic and natural agribusiness, will highlight new consumer trends and environmentally friendly product innovations. After the excellent debut, the Breakfast area and ‘Organic Aperitivo’ area will return. An organic reinterpretation of two fundamental moments of consumption. The ‘Organic Aperitivo’ area, in partnership with Slow Food and Drink Factory will offer exhibitors products together with tastings of organic wine and spirits.

Healthy diet area will be strengthened as result of the continuous ferment and dynamism of this market segment, due to the dietary needs of vegans, vegetarians, as well as of people allergic or intolerant to some ingredients and in any case attentive to a healthy and quality diet in their domestic or away-from- home consumption choices.

SANAFOOD will take place from Thursday 7th to Saturday 9th of September and SANA CARE & BEAUTY and SANA GREEN LIFESTYLE areas will be open from Thursday 7 th to Sunday 10th of September

SANA CARE & BEAUTY, the cosmetics, natural and organic body care products, supplements and medicinal herbs sector, and SANA GREEN LIFESTYLE will therefore welcome operators and professionals from Thursday, September 7 th to Sunday, September 10th.

Together with the quality of green products for cosmetics and personal care, “Via delle Erbe”, the area created in collaboration with Tecniche Nuove and dedicated to professionals, will have a large show case area plus a talking area where phytotherapy, herbal medicine and herbalist experts can answer the clients’ questions.

Promoted by BolognaFiere with FederBio Servizi and organized by Avenue Media, SANATECH is confirmed. SANATECH is the exhibiting area that completes the entire sector supply chain, the ideal space for all players to present the main solutions and innovations for the organic process, from the raw material to the finished product. SANA NOVITÀ (Novelty Area) also returns with the exhibition dedicated to the exhibitors’ new products, which will be used to intrigue international buyers and to attract them to visit SANA 2023.  What’s ‘New on SANA’ is a special exhibition area that will turn the spotlight on start-ups and young companies in all sectors of SANA.

The entire scientific part of SANA 2023 will enhance the skills and experience of women

High-level meetings and debates

SANA 2023 will be opened by the Organic States General with “Rivoluzione Bio”, the main stage for all organic stakeholders and opinion leaders to meet for two days in an intense exchange of information. The Overview of the Organic Sector is promoted by BolognaFiere, in collaboration with AssoBio and FederBio – as part of the BEING ORGANIC IN EU project managed by FederBio in partnership with Naturland DE and co-financed by the EU under EU Reg. n.1144/2014 – and promoted with the organisational secretariat of Nomisma. The event will also host the presentation of the SANA Survey compiled with the support of ITA – Italian Trade Agency.

Starting this year, the entire scientific part of SANA 2023 will enhance the skills and experience of women; so, female and male speakers of the SANA conferences and workshops will be on stage in equal numbers, because culture, at SANA, has no gender.

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