The Organic & Natural Products Expo Dubai is happening at the World Trade Centre, Dubai from 12th to 14th December 2023. With a focus on the 5 natural market segments such as Food & Beverages, Health, Beauty, Living and Environment, the event is the leading exhibition in the Middle East and North Africa (MENA) region for organic, natural and eco-friendly products from around the world.
Organic & Natural Products Expo and Malaysia’s national trade promotion organisation unite to boost exports
The Organic & Natural Products Expo Dubai has recently entered into an alliance with MATRADE (Malaysia External Trade Development Corporation) to showcase Malaysian organic and natural products at the upcoming edition of the event. The strategic partnership aims to help Malaysian companies boost exports and expand their businesses in the Middle East and North Africa (MENA) region.
According to Remee Yaakub, Director of the Halal, F&B and Agro-based Section of MATRADE, Malaysia has recorded significant milestones in developing capabilities in producing high-quality organic and natural products which derived from rich tropical resources coupled with advancement in technology and innovation. The post pandemic era has greatly shifted consumer preferences towards healthy options and with leading Halal reputation, Malaysia is well-positioned to offer its best for the global market.
The event provides an excellent platform for companies to promote their products and build business relationships
Exports of Spanish organic products in Dubai
The event provides an excellent platform for companies to promote their products and build business relationships with potential buyers across the Gulf. In this regard, Spain is among the leading exporters of natural and organic products in the Middle East and North Africa. According to data from 2021, agricultural exports to the UAE were valued at $156.37 million.
The webinar “Discovering Europe’s real organic treasure”, held on 26 April and focused on Spanish organic exports to Dubai, was well attended and provided participants with valuable information to address the opportunities, growth, trends and challenges of the organic and natural industry in the Middle East and Africa.
As Miguel Ángel Povedano, member of the Board of Directors of Middle East Organic & Natural and panelist in the webinar, points out, the Middle East Organic & Natural Market presents significant opportunities and challenges for Spanish companies. Spanish companies looking to enter the Middle East Organic & Natural Market must navigate the complex product registration process, build strong distribution networks, and differentiate themselves in a highly competitive market. However, with the increasing demand for organic and natural products in the region, growing e-commerce sales, and a focus on sustainability, Spanish companies have ample opportunities to establish a strong presence in the Middle East.
Spain is among the leading exporters of natural and organic products in the Middle East and North Africa
Principal demand factors for Spanish products in the MENA region, the panellists highlighted, are: quality, health and wellness, sustainability, novelty, taste and halal certification. Olive oil, wine, canned vegetables and fruit, cheese, spices and herbs, chocolates and confectionery, seafood, organic fruits and vegetables and meat products are some of the main product categories and products that are in demand for Spanish companies exporting to the MENA region.
The main challenges for Spanish companies entering the Middle East Organic & Natural Market, as presented in the webinar and summarised by Miguel Ángel Povedano, include navigating complex regulatory requirements, building distribution networks, and facing intense competition. The opportunities include the growing demand for organic and natural products, the focus on sustainability, and the increasing e-commerce sales in the region.
- For further information visit www.organicandnaturalproducts.com
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