From the dream of a free life in the countryside and with the help of a mobile juice press in the 1920s Voelkel was born, which is today the largest organic juice factory in Germany. Renowned for its 100% natural, premium quality juices, the brand bases its production model on the principles of the Common Good Economy.


More than an organic juice brand

Voelkel adopts a holistic view of the entire supply and production chain. It is not only important to the brand that raw materials are procured in organic quality but also to pay attention to the conditions of its raw material suppliers.

Regarding production, energy and water consumption are key factors that the company continuously tries to reduce or optimize with different measures. Becoming independent of fossil fuels and striving to use existing resources sustainably is an integral part of its overall success. In recent years, Voelkel has invested in new energy-efficient systems, focusing on renewable energies.

As a result, Voelkel managed to reduce energy consumption by around 15% in 2022. In addition to clearly measurable savings through optimisations in the area of steam consumption and efficiency gains in the production facilities, including the optimisation of the new returnables line, Voelkel has also implemented a number of indirect measures. Altogether, more than 4,000,000 kWh of natural gas, around 600,000 kWh of electricity and 13 million litres of water were saved in 2022 as a result. This at least partially cushioned the enormous increase in energy costs.

Voelkel adopts a holistic view of the entire supply and production chain

In addition to crisis-resistant purchasing, the family-owned company from Wendland in Lower Saxony attributes its success in 2023 primarily to a large number of product launches, broad distribution and the high level of investment in energy savings in recent years, which is now paying off.


A commitment to energy efficiency

Jacob Voelkel, General Manager Production, Technology, QA and QM, explains: “In 2023 we were able to produce 12 million more units than in 2022 and still reduce our energy needs by 20%. We are currently continuing this consistent trajectory with the construction of a seven-million-euro biomass heating plant. This plant, scheduled for completion this year, will run on wood waste and will replace around 75% of our natural gas consumption in the future, thereby reducing our dependence on fossil fuels and increasing the company’s degree of self-sufficiency. In addition, a residual water biogas plant has been built that extracts valuable thermal energy from the residual water, which is used directly in the company in the form of thermal and electrical energy. Another project to increase energy efficiency is the modernisation of the compressed air system, which, in combination with nitrogen generation and heat recovery, helps to reduce energy consumption and costs. Recent years have shown us that every euro invested in sustainability pays off twice over. For the company and for nature.”

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