The organic food market has been booming globally in recent years. According to “The World of Organic Agriculture Statistics and Emerging Trends 2025” released on February 11, 2025 in Nuremberg, Germany, the global retail sales of organic products totaled nearly 136 billion euros in 2023, up 1.6% year-on-year. Among them, China ranked the third largest organic market in the world for two consecutive years with a market size of 12.6 billion euros, showing great vitality and potential for development.
In this context, NürnbergMesse China Co., Ltd., Organic Food Development and Certification Center of China (OFDC) and LeadLeo jointly initiated the release of the first white paper focusing on “Organic Consumption” in China — “The White Paper on China’s Organic Food Consumption Trends in 2025”. Through interviews with manufacturers and retail channels, consumer questionnaires and in-depth data analysis, this white paper comprehensively outlines the portrait of organic consumers and predicts the future trend of organic food consumption in China. During the research process, the sample selection took into account both groups with a clear understanding of organic and those who lacked understanding, and achieved a balanced coverage of multiple dimensions, such as gender, age, income level and educational background, to ensure the comprehensiveness of the research. At the same time, the sufficient sample size and the support of the exclusive industry database ensure the rigor and representativeness of the data, providing a reliable basis for industry decision-making.
Organic Market in Multiple Categories
“The White Paper on China’s Organic Food Consumption Trends in 2025” covers a wide range of categories, including organic vegetables, grains, fruits, livestock, aquatic products, and processed foods, and provides in-depth analysis in terms of percentage of sales, regional distribution, urban consumption trends, channels, and other dimensions. The report not only reveals the current market status of different categories of organic food, but also predicts future market trends.
Packaging Iteration: From Global Trends to Chinese Innovations
“The White Paper on China’s Organic Food Consumption Trends in 2025” follows the wave of packaging material iteration in the global food industry and explores its development trends. At the same time, it combines the world-famous Pentawards design trends of food packaging to present you with cutting-edge concepts in packaging design. In terms of China’s organic food packaging iteration, it also demonstrates China’s innovation and progress in this area through specific cases, revealing how packaging can play a key role in protecting products, attracting consumers, and conveying brand value.
Grasping Consumption Behavior and Purchase Logic
“The White Paper on China’s Organic Food Consumption Trends in 2025” explains in detail the consumption frequency, consumption amount, purchasing decision, and purchasing channels. Through these data, we can clearly see the habits and preferences of consumers in the process of organic food purchasing, providing the industry with accurate reference of consumer behavior and helping enterprises better meet market demand.
Insight into Consumer Psychology and Consumption Decision
This white paper digs deeper into the psychology of consumption, including the attention tendency and attitude towards consumption, as well as many factors that affect the motivation to consume, such as the attitude towards advertising and promotion, the psychology of consumer purchasing, and post-consumption feelings. The analysis of these psychological aspects will help the industry to more accurately grasp the true thoughts of consumers, so as to develop more effective marketing strategies and product positioning.
Segmentation of the Population to Help the Market Develop
“The White Paper on China’s Organic Food Consumption Trends in 2025” analyzes in-depth China’s organic food consumer demographics and makes targeted recommendations. The white paper focuses on a number of key populations with the highest potential in the organic product consumption, and examines each group’s unique consumption behavior patterns and differentiated demand characteristics. Based on these findings, the white paper provides companies with precise market segmentation strategies and product development directions, helping the organic food industry to realize precise marketing and sustainable development among different consumer groups.
On June 11, 2025, Mr. Jacky Yang, Co-founder & CEO of LeadLeo, will release the white paper at the forum “International Dialogue on Cutting-edge Topics in the Organic Industry: Markets, Policies, and Cooperation”. The release of “The White Paper on China’s Organic Food Consumption Trends in 2025” will not only provide a valuable reference for the organic food industry, but will also lead the industry in the direction of higher quality and more dynamic development. Let’s look forward to the release of this landmark white paper, which will add new momentum to the development of China’s organic food market and open a new chapter in organic consumption.
- Further information available at www.biofachchina.com/en
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