Natural & Organic Products Expo, which took place at Excel London on 12-13 May, proved to be a powerful platform for the growing natural and organic retail industry. The show, which has pioneered natural and organic brands for 29 years, welcomed 4,523 attendees across the two days. Connecting hundreds of brands with high-profile retailers, the show welcomed senior representatives from Tesco, Holland & Barrett, Superdrug, Boots, Whole Foods Market UK, Selfridges, Planet Organic, and many more. Plus, 364 international buyers from 65 countries.
Event Director Georgina Baker commented: “Continuing another year of rigorous visitor approvals and denials, we were pleased to welcome a high calibre of buyers to the show, giving our exhibitors valuable exposure to a diverse range of retailers. From the show floor to the theatres, the atmosphere was buzzing from start to finish. We’d like to extend our heartfelt thanks to our visitors, exhibitors, speakers, and partners – your continued support is what makes this vibrant sector thrive.”
Contributing to its success, many exhibitors – from innovative start-ups to well-established brands – reported generating high-quality leads and forging valuable business connections across the two days, including Amie Martin, founder of Granola Fan Club – who exhibited for the first time in the show’s Launchpad Zone.
She commented: “I’m new to understanding how the food industry works, and it’s been a quantum learning process here. I’ve had so many complements on my brand! It’s important to show up at trade shows because no matter how much time you spend at home researching or learning about launching a food business, nothing compares to what I’ve learned by being here. Being in the Launchpad Zone positions me as an innovator. People are coming to me because I’m new, I’m exciting, and I’m offering something they haven’t seen before. I can’t think of another place where I could have gained this kind of exposure. In fact, Plant Organic have said they would like to stock me, which is super exciting!”
The show, which has pioneered natural and organic brands for 29 years, welcomed 4,523 attendees across the two days
Insights from Industry Leaders
The show’s seminar programme was packed full of insights from industry leaders, offering practical strategies, trend forecasts, and expert advice on everything from sustainable sourcing to the future of retail. Attendees walked away inspired and equipped with the tools to drive growth in their businesses from expert speakers, including Whole Foods Market UK, Tik Tok Shop UK, Planet Organic, Better Foods, Soil Association, British Beauty Council, Sustainable Beauty Coalition, Health Stores UK, and many more.
“NOPEX is one of the leading shows for us, especially in the UK. It’s a great opportunity to be able to connect with our brands and suppliers and meet new ones. The connection with others is probably one of the most powerful opportunities that we have. Being able to have conversations, say hello, give someone a hug, it really makes a difference meeting people face to face,” comments speaker and regular visitor, Jade Hoai, Executive Leader of Purchasing for Whole Foods Market.
The Natural & Organic Innovation Awards 2025
The best natural and organic Innovators were announced at the Natural & Organic Innovation Awards. Held on the evening of Monday 12th May, the awards celebrated the most innovative products from our exhibitors, shaping the future of the sector. From clean beauty champions to sustainable food innovators, winners were chosen by a blend of public votes and expert judging.
The night began with a fitting tribute to lifetime achievement, awarded to Ruth Hawthorne, Managing Director of Natural Trade Brokers, honouring her decades-long contribution to the industry’s growth and integrity. And the Best Independent Retailer went to natural and organic retailer Amaranth, owned by Nutritional Therapist Joanne Hill, based in Bramhall, Cheshire.
