VIT’ALL+: Nearly 40 Years of Committed Natural Health

For nearly 40 years, the French family-owned company has been innovating to promote well-being while staying true to its mission: inspiring and supporting everyone to take a natural, active role in their own health.

Today, VIT’ALL+ is one of the leading brands in organic stores across France, built on a combination of scientific expertise, product quality and long-term commitment.

A pioneer in orthomolecular nutrition

The story began in 1987, when VIT’ALL+ introduced orthomolecular nutrition to the French market. Inspired by the work of Nobel Prize winner Linus Pauling, orthomolecular nutrition focuses on providing the body with the nutrients it needs to function optimally. This pioneering vision remains at the heart of the company’s approach today.

Over the years, VIT’ALL+ has continuously expanded its expertise while maintaining full control over its activities. Research and development, sourcing, manufacturing, packaging and marketing are all managed from its eco-designed facilities near Le Mans, in western France.

Innovation guided by scientific expertise

Innovation remains a key driver of the company’s development. Each year, VIT’ALL+ launches between 10 and 20 new products, supported by a Scientific Committee bringing together doctors, dietitians, naturopaths and specialists in phytotherapy and nutraceuticals.

Together with the internal R&D team, they ensure continuous scientific and regulatory monitoring to develop formulas aligned with the latest advances in nutritional science.

This expertise is built around four core principles: concentration, innovation, naturalness and bioavailability. The company carefully selects active ingredients based on scientific evidence, prioritises naturally sourced and bio-identical ingredients whenever possible, and formulates products designed to support optimal absorption by the body.

Quality, transparency and certified commitment

Quality and transparency are central to the VIT’ALL+ philosophy. The company has been ISO 22000 certified since 2016, while part of its range has been certified organic by ECOCERT since 2004. Vegan products are certified by The Vegan Society, and VIT’ALL+ was also the first brand to commit to the BOTANI+ label dedicated to plant-based products.

A mission-driven company

Beyond product development, VIT’ALL+ places sustainability at the heart of its strategy. After obtaining a CSR label in 2023, the company took a further step by officially becoming a Mission-Driven Company in March 2025.

This status formalises commitments that have guided the business for many years: improving everyone’s health naturally, mobilising the industry to provide safe and effective solutions, fostering a respectful and collaborative work environment, and preserving biodiversity.

These commitments are reflected in concrete actions. From responsible sourcing and eco-designed packaging to renewable energy production and the construction of new environmentally responsible facilities, VIT’ALL+ continues to invest in a model that combines health, innovation and environmental responsibility.

Meet VIT’ALL+ at Natexpo 2026

Nearly four decades after its creation, the company remains driven by the same ambition: to offer natural health solutions that are effective, safe and respectful of both people and the planet.

Discover nearly 40 years of committed natural health expertise at www.vitalplus.com.

Bio Eco Actual, International Organic Trade Media
Read the Bio Eco Actual International Yearbok 2025 – Trends 2026