Producers, distributors, organisations, institutions and professionals from the organic and natural sector will meet again at SANA. The leading event in the Italian and international exhibition calendar returns to the Bologna Exhibition Center in 2025 with two separate events: SANA Food (23-25 February) and SANA Beauty (20-22 March).
SANA 2.0: Where organic and natural meet the green Food & Beauty economy
«The market is changing and SANA is evolving with it: the renewal is manifested through a new concept of trade fair event, which goes beyond the traditional display of products to become a channel trade fair. SANA doubles its appointments by introducing two new formats dedicated exclusively to the world of healthy food and the world of beauty: a dynamic response to the changing needs of the market, Two events specifically designed to explore emerging trends, foster successful business connections with trade visitors and offer a more focused and in-depth experience. Different moments, unique key with different facets: unity, integration, richness and contemporaneity», the organisation highlights.
Organic, natural, vegan, plant-based, cruelty-free, fair trade, free-from and rich in, sustainable and plastic-free products will be the protagonists of the 36th edition of SANA.
SANA doubles its appointments by introducing two new formats dedicated exclusively to the world of healthy food and the world of beauty
SANA Food (23-25 February 2025)
The evolution of consumer and sector trends is reflected in a new concept: SANA Food, dedicated exclusively to the world of food. In the exhibition proposal, vegan, vegetarian, plant-based and free-from products will flank organic products to offer the professional public a richer visiting experience and business opportunities, articulated and in tune with market trends.
It will be held simultaneously with Slow Wine Fair, the international fair for good, clean and fair wine, with which it shares the values, philosophy and specialised visitors from the Horeca world, offering a 360-degree view of the food and wine sector.
SANA Beauty (20-22 March 2025)
SANA Beauty dedicates an appointment focused solely on beauty, joining and expanding thanks to the synergy with Cosmoprof, the leading trade fair for the beauty industry. It is a new and unique exhibition project that promises an unprecedented visitor experience, fostering international connections and opportunities in the dynamic world of Italian organic and natural cosmetics.
«This collaboration will not only boost the visibility of the companies involved, but also promote the importance of sustainability, reflecting a growing awareness of environmental protection and individual well-being», SANA points out.
Further information at www.sana.it/en
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