For the seventh year in a row, Eco-September (Eko-september, in Swedish) being organized – the national campaign that focuses on organic food and drink. For four weeks, stores, food companies, farmers and organizations come together to jointly promote the organic added value. This year’s campaign has more partners than ever and over 50 activities in stores, on farms, food festivals and harvest markets around Sweden.
Pancake parties and eco-festivals across the country
One of the campaign’s most popular features – the organic pancake parties – is being arranged in a large number of stores across the country, including ICA, Coop and Hemköp. This year’s partners include Arla Eko, Skånemejerier, Falköpings Mejeri, Sundborns Lantbruk, Dava Lantägg, Stjärnägg, Catarinas Sprätthönseri, Saltå Kvarn, Björkaholms Kvarn, Lundens Gård, Åker & Äng, Björnekulla, Torfolk Gård, Grangärde Musteri/Tillmans and Widéum Garden.
Pancakes are not only delicious – they are also baked with raw materials that are absolutely crucial for Swedish organic agriculture. Dairy and grain are key categories for maintaining organic farmland in Sweden. If we lose organic dairy and grain farmers, we risk not only losing important areas, but also biodiversity, says Charlotte Bladh André, CEO of Organic Sweden.
In addition to pancake parties, there will be activities such as Eco Farmer in Store, open organic farms, harvest parties and food festivals. Especially a lot will happen in Skåne, Västra Götaland, Stockholm, Värmland, Dalarna and Gävleborg, where many local organic farmers and food companies are involved.
Organic and local – double added value for the consumer
In the debate, organic is often pitted against local. But during Eco-September we show that it is possible to have both. When food is both organic and locally produced, the consumer gets double added value. Many people want the food to be unsprayed, contribute to more biodiversity, cleaner water, more fertile soil and better animal welfare – and also come from farms in the local area. With Eco-September we want to highlight just that combination, says Charlotte Bladh André.
The aim of Eco-September is to get more stores to highlight organic on the shelves and get consumers to make more organic choices in their everyday lives. Behind the campaign is Organic Sweden together with the organization Ekologiska Lantbrukarna.
- Further information available at www.mynewsdesk.com/se/organic-sweden
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